Welcome to the Age of Listening

90-Minute Virtual Course

This course will provide you with an introduction to listening. It will build an understanding of why listening to employees is increasingly essential for businesses, what good looks like and how to do it. It will share practical examples to illustrate what works and what leaders’ role is in creating a climate where listening can thrive in an organisation.

What to expect         

  • Understand what we mean by listening in organisations.
  • Understand the benefits of listening in an organisation and how to overcome the obstacles that often get in the way.
  • Learn about different ways to listen. Understand the challenges of the ‘annual survey’ and how to avoid survey fatigue.
  • Explore the role of leaders in creating the right climate for listening to flourish.
  • Discuss the role of networks, such as Employee Resource Groups, and their role in supporting listening.
  • Consider the impact of and opportunities from digital channels.

Who should attend 

Professionals working in strategic communication, corporate communication, internal communication, external communication, corporate affairs, employee experience, human resources change management or public relations. Those leading teams, projects or having to influence others within the organisation.

Career level

Generalist / Specialist, Strategic Advisor, Business Leader

Course outline

Topic One: The Age of Listening

  • Why is this the Age of Listening? Why listening matters.
  • What do we mean by listening?
  • Benefits and obstacles

Topic Two: How to Listen

  • Trust and psychological safety
  • Channels and methods, including more creative approaches to listening
  • Networks
  • Digital Channels
  • Listening spectrum

Topic Three: Creating a Climate for Listening to Flourish

  • Role of the leader
  • Introduction to a listening climate
  • The role of listening during change
  • Measurement and planning

About the trainer
Howard Krais  co-founded True; a business set up to help organisations build winning cultures through maximising the potential of their people, in early 2023. Before True, Howard spent much of his career in senior in-house communications and engagement roles at businesses such as Ernst & Young, GSK and latterly Johnson Matthey. Over the past five and a half years, together with colleague Mike Pounsford and Kevin Ruck, Howard has led work focused on how organisations listen. Following four ground-breaking reports, a book, entitled “Leading the Listening Organisation” was published by Routledge in December 2023. Howard was President of the UK chapter of the International Association of Business Communicators (IABC) for two years (2019-21), and Chairman of Wealdstone Football Club (2007-16).

Available Dates:

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Take Our AI in Public Relations and Communication Survey

The Global Alliance for Public Relations and Communication Management has partnered with the Centre for Strategic Communication Excellence (CSCE) and Reputation Lighthouse — on a Responsible AI survey to understand the AI evolution better as it pertains to the Public Relations and Communication profession.  

We want to uncover how professionals address ethical and responsible AI and benchmark professional insights and influence. This information will be used to prepare for the Global Alliance AI Symposium in Venice in May in conjunction with the Global Alliance’s Annual Meeting and European Regional Council Meeting. Based on this survey data and the AI Symposium, we will update the Global Alliance’s Guiding Principles for Ethical and Responsible AI and connect the dots to the Global Alliance’s Responsible Communication Movement. So, this is your opportunity to have a voice in this critical advocacy for our profession. 

Your feedback is invaluable. By participating, you are contributing to research that will help define the next chapter of excellence in strategic communication.

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In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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