This virtual course is delivered over four consecutive weeks and runs for 90 minutes at a time.
Course description:
This course will help you understand the context and psychology of change in a way that helps you take charge of a communication approach that engages people, builds key relationships and minimises the impact on business, productivity and reputation.
What to expect:
- Understand the context and psychology of change and its impact on people
- Explore the factors associated with change resistance
- Learn practical tips, and gain access to tools, processes and models
- Identify and engage with various stakeholder groups in a planned way
- Understand the strategic approach to change communication
- Understand the role of leaders and how to build their change competencies
- Understand and measure the impact of change on the business
Who should attend:
Professionals working in strategic communication, corporate communication, internal communication, external communication, corporate affairs or public relations. Those leading teams, projects, or having to influence others within the organisation.
Career Level: Generalist/Specialist, Strategic Advisor, Business Leader
Course outline:
Module 1:
Setting the context for change
- The landscape for organisational communication
- Change communication vs. change management
- Building the case for good change communication practices
- Our role in facilitating change
Module 2:
The psychological journey through change
- The impact of change on organisations and individuals
- The change curve and the role for organisational communication
- Understanding change resistance
- Where communication adds the most value
Module 3:
Managing our stakeholders in change
- Defining and understanding the various stakeholders in change
- When to engage and when not to engage with various groups
- Developing your stakeholder management plan
- What tactics to develop through change
Module 4:
Working with leaders and others along the way
- Working through the leader’s role in change and how we can support them
- Exploring organisational trust
- Building a robust change plan
About the trainer
Adrian Cropley OAM, FRSA, FCSCE, IABC Fellow, SCMP, GCSCE
Adrian is a certified strategic communication management professional, executive coach and founder of the Centre for Strategic Communication Excellence (CSCE). He is a past global chair of the International Association of Business Communicators (IABC) and widely recognised as one of the world’s foremost experts in strategic communication. With a career spanning over 30 years, Adrian has worked with clients worldwide on major change communication initiatives, internal communication reviews and strategies, and professional development programs and has coached executives in some of the world's leading organisations in developing them as effective leaders through communication skills. In 2018, Adrian was awarded the Medal of the Order of Australia for his service to the community and for advancing the communication profession in Australia. He is a fellow of the Royal Society for Arts Manufacturers and Commerce, IABC and the CSCE. He is also a multiple award-winning communication professional, having received personal recognition globally and through many projects he has led through the CSCE and Cropley Communication.
