Strategic Communication Management 2: Strategic Advisor (Perth)

Continue to build your value as a strategic advisor and explore how you influence the business and those around you.

Course description:

This one-day course continues to build your value as a strategic advisor as we explore how you influence the business and the people around you. Build your listening, advising and insight abilities with a number of useful tools and templates. The course covers a multidisciplinary approach to communication.

What to expect:

• Step up your strategic approach in a changing stakeholder environment
• Understand and develop your leadership capability
• Build great relationships and get the best out of people
• Develop your consulting skills
• Influence others and build your strategic advisory skills

Who should attend:

Professionals working in strategic communication, corporate communication, internal communication, external communication, corporate affairs or public relations. Those leading teams, projects, or having to influence others within the organisation.

Career Level: Generalist/Specialist, Strategic Advisor, Business Leader

Course outline:

Stepping up your strategic approach in a changing stakeholder environment

• Advising the business using the client relationship model
• A new approach to strategic communication
• State of trust and the context of relationships
• Using audience insight to inform your strategy

Understanding and developing your leadership capability

• Exploring your leadership profile and the profile of others you work with
• How to continue building strong relationships and influencing others

Building great relationships and getting the best out of people

• Emotional intelligence and the emotional competence framework
• Coaching skills, giving and receiving feedback
• Having tricky conversations

Develop your consulting skills

• Three levels of listening
• The power of questions
• Taking the brief and understanding how to use this insight to inform your approach

Influencing others and building your strategic advisory skills

• Understanding others, the various viewpoints
• Power of influence using Logos, Ethos and Pathos
• Understand why people come to you for advice and how you build your value
• Be seen as the strategic advisor or trusted business partner in your organisation
• Keep people coming back and understand where you can make the biggest impact on driving the business

About the trainer

Adrian Cropley OAM, FRSA, IABC Fellow, GCSCE, SCMP

A certified strategic communication management professional and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognised as one of the world’s foremost experts in strategic communication. He is the founder of the Centre for Strategic Communication Excellence and CEO at Cropley Communication. With a career spanning over 30 years, Adrian has worked with clients all over the world on major change communication initiatives, internal communication reviews and strategies, professional development programs, and executive leadership and coaching. Adrian was awarded the medal to the Order of Australia in 2017 for his service to the community and the advancement of the communication profession in Australia and was named an IABC Fellow in 2019.