Get buy-in and support you need through effective communication
Course description:
Discover the art of fostering effective communication within your department and get the buy-in you need. Mastering
the skill of defining, engaging, and delivering tailored communication to your target audience in their preferred
manner is the key to achieving successful communication outcomes. This program is designed to enhance your
communication strategies within government contexts.
What to expect:
- Effective communication and why it’s important
- Explore the 4Ms Model and how to plan your
communication
- Ask the right questions and listen to understand
- Learn how to segment your
audience
- Produce clear and compelling messages
- Apply the right approach to your
communication
- Understand how to measure your communication outcomes
Who should attend:
Government professionals who want to boost their confidence and enhance their communication effectiveness and efficiency.
Career Level: All career levels
Course outline:
The importance of effective communication
- The pyramid of effective communication
- Why communication matters
- Characteristics and elements of effective communication
- The impact on departmental and interdepartmental efficiency
The 4Ms of effective communication
- Introducing the 4Ms Model
- Why key messages are so important
- The importance of good questions and how to take a brief
- Who is your audience and what are their communication needs?
- How to measure the effectiveness of your communication
Mastering the art of conversations
- Why listening is the key to understanding
- Listening vs hearing – become a better listener
- Using clear, concise and inclusive language with the right tone of voice
Taking the right approach
- Planning your approach to communication delivery
- Exploring some great tools to help you communicate effectively
- Effective short-form writing – News Brief
- Writing to get buy-in and decision – Three minute drill
About the trainer
Adrian Cropley OAM, FRSA, IABC Fellow, SCMP, GCSCE
Founding Partner, Centre for Strategic Communication Excellence
A certified strategic communication management professional and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognised as one of the world’s foremost experts in strategic communication. He is the founder of the Centre for Strategic Communication Excellence and CEO at Cropley Communication.
With a career spanning over 30 years, Adrian has worked with clients all over the world, including Fortune 500 companies, on major change communication initiatives, internal communication reviews and strategies, professional development programs, and executive leadership and coaching. Adrian pioneered the Melcrum Internal Communication Black Belt program in Asia-Pacific and is a sought-after facilitator, speaker and thought leader.
In 2018 Adrian was awarded the Medal of the Order of Australia for his service to the community and the advancement of the communication profession in Australia. He was named an IABC Fellow in 2020. Adrian is a member of the Program Advisory Committee for RMIT’s School of Media and Communication.
