People Matter: Why Communication and Change Management are critical to our AI-enabled future

Free for CSCE Members!

Non-CSCE Members (early bird available until 11:55pm AEDT 11 March 2026)

Are you looking for a reason to take a greater role in your organisation’s AI conversation? This webinar is designed for you. Join Adrian Cropley OAM, FRSA, IABC Fellow, SCMP and Wayne Aspland, co-authors of The AI Playbook for Strategic Communication Professionals, for an insightful and practical conversation.

Does AI and the future of comms and change matter to you? Then join this conversation as Wayne takes us on a journey of change

Two important realities dawned on the AI world in 2025.

  • First, AI is about long-term transformation, not just quick wins.
  • And second, AI is about people, not just technology.

These two shifts have a profound impact on both the communication and change professions. We’re becoming vital to the ongoing AI conversation.


This session will provide you with an evidence-based business case for why comms and change need to play a leading role in your organisation’s AI conversation.

It will explore why, how we can help and what we can do to prepare.

Reserve your spot now.

Submit your questions for Wayne in advance when you register – your question might be featured during the live event.

What you get

Your registration includes access to the full recording, detailed session notes, and you will also receive a copy of Wayne’s business case in PowerPoint so you can present it to your teams and leaders.

Free for CSCE Members!

Non-CSCE Members (early bird available until 11:55pm AEDT 11 March 2026)

Who should attend?

This event is for communication and change management professionals who want to play a more active role in their organisation’s AI conversation. Whether you’re advising leaders, leading change, shaping adoption, or questioning how people are being brought along on the AI journey, you’ll gain clarity on where your expertise truly adds value. If you believe AI transformation succeeds or fails based on people, not platforms, and you want a credible, evidence-based case for why comms and change must be at the table, this webinar is for you.

About Wayne Aspland

Wayne is one of Australia’s most experienced AI trainers and strategists. He’s helped thousands of employees experiment and create value with AI. His work is backed by:

  • Extensive research, including four papers on AI-enablement and the future of work.
  • 20+ years’ experience helping leaders deliver clear strategy, strong alignment, effective leadership communication and change that sticks.
  • A strong belief in performance through people. New technologies (like AI) create opportunities, but you need people to turn them into value.

Adrian Cropley OAM, FRSA, IABC Fellow, SCMP and Wayne Aspland are at the forefront of AI transformation in the communication profession. Together, they combine over 50 years of strategic communication expertise with cutting-edge AI knowledge to help organisations implement artificial intelligence both efficiently and responsibly. Wayne combines 20+ years’ experience in internal, change and leadership comms with advanced AI skills and training experience. Adrian’s global leadership experience and strategic communication expertise provides the governance framework essential for responsible implementation. Their collaboration represents the perfect synthesis of technical AI capability and strategic communication leadership, positioning them as premier consultants for organisations seeking to navigate AI transformation while maintaining authentic human connection and ethical standards.

About AI Leaders. Helping you turn AI into outcomes.

Right now, leaders and their teams are navigating a tough trade-off between the promise of AI and the strain of accelerating change and uncertainty.

That’s where Wayne’s AI Leaders program comes in. It helps leaders and their teams:

  • Master AI to work faster and smarter, deliver better customer outcomes, and build more resilient careers
  • Align around what matters most, creating the trust, agility and collaboration that turn strategy into measurable outcomes.

Free for CSCE Members!

Non-CSCE Members (early bird available until 11:55pm AEDT 11 March 2026)

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Available Dates:

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4 March 2026, at 7:00 PM AEDT / 8:00 AM GMT

Build your understanding of AI with insights that will set you up for success in 2026 and beyond.

Take your internal communication from tactical delivery to strategic influence with the power of AI. This specialised workshop equips internal communication professionals with advanced tools for audience analysis, campaign optimisation, stakeholder mapping and impact measurement. Through case studies and interactive exercises, you’ll build a practical AI strategy toolkit to enhance engagement, prove ROI and strengthen your role as a trusted strategic partner to leadership.

Strategic AI for Internal Communication Professionals

Save as a CSCE Member!

CSCE members save 20% on all of our training!

Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

28 March, 9:00 AM AEDT

In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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