More Than Metrics: Rethinking Measurement for Meaningful Communication
5 ways to make your organisation's social media safer
Equip your team with the tools to confidently manage challenging interactions online and safeguard your organisation’s digital presence. This one-hour session provides concise, actionable strategies to improve social media safety and moderation.
Course description:
Social media can be a powerful tool for connection and engagement, but managing your brand’s online presence comes with challenges. This lunch and learn session, led by an experienced social media professional, focuses on sharing tips that will strengthen your moderation skills, support you to protect your organisation from trolling, and help to cultivate a safer online community.
Participants will take away practical tools to handle negativity, manage trolling effectively, and uphold their brand’s reputation via their social media channels.
What to expect
- Fundamentals of social media writing
- Practical techniques for maintaining a safe and professional digital presence.
- Actionable insights to recognise and respond to trolling behaviours.
- Strategies to set your team up for long-term success in social media management.
Who should attend:
Social media managers, marketing and PR professionals, customer service representatives, or anyone involved in managing an organisation’s online presence.
Career Level: Foundation, Generalists/Specialists, strategic advisor
Course outline:
- Why social media safety matters for organisations
- Building trust through consistent and thoughtful moderation practices
- Identifying Trolling behaviours
- Setting your pages up for success
- Ways to encourage a respectful and positive online community.
About the trainer:
Felicity Cull
Felicity Cull is a seasoned digital content strategist and co-founder of FeBa, Pesel & Carr’s training arm. With teaching and research experience gained from her time in academia, combined with hands-on expertise in content marketing and social media operations, Felicity brings a unique blend of tertiary education acumen and practical know-how to her role.
At Pesel & Carr, Felicity leads a dynamic team of social media experts and content producers, dedicated to creating impactful online content and building vibrant digital communities. Her leadership ensures the delivery of compelling narratives and innovative campaigns that resonate across various sectors and platforms.
Among her notable work, Felicity led the first 18 months of the Victorian Health Department's social media response to COVID-19, showcasing her ability to manage high-stakes digital communications effectively. She’s worked with multiple award-winning teams in higher education, government and agencies, and has led social media strategies that have consistently driven engagement, raised awareness, and inspired action.
Felicity enjoys the challenge of winning followers and influencing trolls. Whether in a crisis or a campaign, she remains a trusted leader in the field.
