Mastering Media Interviews: Essential Skills for Effective Spokespeople

In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

With nearly two decades of experience in corporate communication and public relations, Jo offers expert guidance on managing tough questions, mastering body language, and crafting key messages. Developed in collaboration with Communication Science Group, a UK-based applied behavioural science consulting agency, this workshop is grounded in evidence-based practices, ensuring participants gain practical, actionable strategies.

Course description:

This intensive two-hour workshop is designed to equip media spokespeople with the skills and strategies needed to successfully navigate media interviews. Participants will learn how to craft media messages aligned with their communication goals, manage interview dynamics, and handle common challenges. From non-verbal communication to adapting to different interview formats, this session ensures you’re ready for high-stakes media interactions.

Who should attend?

This workshop is ideal for media spokespeople, executives, and anyone who represents their organisation in media interviews. Whether you’re new to media interactions or looking to sharpen your skills, this session offers practical tools and insights to enhance your media presence.

Career level:

All career levels.

Course outline

• Overview of media message creation and alignment with communication goals.
• Introduction to message maps and other preparation tools.
• Verbal techniques: headlining, bridging, and flagging.
• Handling tough interview scenarios: loaded questions, interruptions, and speculative inquiries.
• Non-verbal communication essentials: appearance, vocal delivery, and body language.
• Rules of attribution: written and unwritten.
• Tailored approaches for different media channels (broadcast, print, online, Zoom, podcasts).

About your facilitator:

Jo Detavernier SCMP, APR, is a seasoned media trainer and founder of Detavernier Strategic Communication. With experience training hundreds of executives from industries ranging from finance to entertainment, Jo is a master of media relations and message delivery. Fluent in four languages, he’s worked across continents and has contributed to major industry publications, making him a trusted authority in media training