Mastering AI – Virtual (Europe)

Mastering AI: Communicate smarter, not harder

Course description:

In an era where communication is paramount, yet time is scarce, Artificial Intelligence (AI) emerges as a powerful ally. This one-day course is designed to unlock the potential of AI in enhancing communication efficiency and effectiveness. This course guides participants through the landscape of AI tools and techniques that can revolutionise the way we create, understand, and engage with content and each other. From writing assistance to speech recognition and beyond, discover how AI can transform your communication strategies, making them more impactful and effortless.

What to expect:

• Gain an understanding of artificial intelligence and its role in contemporary communication.
• Recognise how AI technologies are transforming the landscape of digital communication.
• Identify and explore a variety of AI tools for writing assistance, speech transcription, email and social communication.
• Learn practical applications of AI in creating engaging content, including blogs, articles, and multimedia content.
• Gain hands-on experience in integrating AI tools into personal and organisational communication strategies.
• Understand the ethical implications and considerations of using AI in communication.
• Learn strategies for responsible use of AI, including maintaining human oversight, ensuring data privacy, and addressing bias in AI algorithms.
• Engage in interactive discussions and workshops to foster collaborative learning and innovation.
• Effective communication and why it’s important

Who should attend:

All professionals wish to gain more confidence in using AI for efficient communication efforts.

Career Level: All Career Levels

Course outline:

Module 1: Foundations of AI in Communication

Introduction to AI in Communication

• Overview of artificial intelligence
• The role of AI in contemporary communication
• Real-world examples of AI improving communication

Understanding AI Tools for Communication

• Introduction to AI writing assistants
• Overview of AI tools for speech recognition and synthesis
• Enhancing email communication with AI

Practical Applications of AI in Content Creation

• ChatGPT: A versatile AI tool for generating human-like text
• Build Your Own GPT: Customising AI models for specific needs
• Descript: Creating and editing multimedia content with AI

Wrap-Up of Module 1

• Recap of key insights
• Interactive Q&A session

Module 2: Advanced Applications and Ethical Considerations

AI and the Human Approach

• Exploring the relationship between AI and human intervention
• Enhancing relationships with AI insights
• Emotional intelligence and AI: Understanding sentiment

Workshop on Integrating AI Tools into Your Communication Strategy

• Hands-on experience with AI writing and analysis tools
• Developing a personalised AI communication toolkit
• Strategies for implementing AI in organisational communication

Ethical Considerations and Responsible Use of AI in Communication

• Navigating the ethics of AI
• Maintaining human oversight and ensuring data privacy
• Addressing bias and fairness in AI algorithms

Wrap-Up and Networking Session

• Summary of Module 2 and overall key takeaways
• Open Q&A session
• Feedback and closing remarks
• Opportunity for networking and discussion on future projects

About the trainer

Adrian Cropley OAM, FRSA, IABC Fellow, SCMP, GCSCE

Co-Founder, Centre for Strategic Communication Excellence

A certified strategic communication management professional and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognised as one of the world’s foremost experts and consultants in strategic communication. With a career spanning over 35 years, Adrian has worked with clients worldwide, including Fortune 500 companies, on major change communication initiatives, internal communication reviews and strategies, professional development programs, executive leadership, and coaching. At the IABC he implemented the IABC Career Road Map, kick-started a global ISO certification for the profession and developed the IABC Academy. Adrian pioneered the Melcrum Internal Communication Black Belt program in Asia Pacific and ran that program for over 10 years. He is a sought-after facilitator, speaker, author and thought leader. He has been a keynote speaker and workshop leader on strategic and change communication at international conferences in Canada, the U.S., Europe, the Middle East, Malaysia, Singapore, China, India, Hong Kong, Thailand, New Zealand and Australia. He has received several awards, including the International Gold Quill Awards for communication excellence and is a two-time recipient of the Rae Hamlin. Adrian is chair of the Industry Advisory Committee for the RMIT School of Media and Communication as well as a non-executive board member with several organisations. In 2017, he was awarded a Medal to the Order of Australia, one of the highest national honours, for his work in professional communication and youth development.

Sia Papageorgiou FRSA, FCSCE, SCMP

Co-Founder, Centre for Strategic Communication Excellence

Armed with an impressive collection of more than 50 awards for strategic communication excellence and leadership, Sia Papageorgiou is dedicated to elevating the value and visibility of communication professionals, empowering them to become trusted, strategic, and in-demand advisors. She is a certified strategic communication management professional (SCMP), a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce, and past president of the Victorian chapter of the IABC. She’s also a former board director at IABC Asia-Pacific and past chair of the Global Communication Certification Council. In 2021, IABC Asia-Pacific named Sia Communicator of the Year and in 2022 she was awarded the prestigious IABC Rae Hamlin Award in recognition of her exemplary service in advocating the Global Standard of the Communication Profession and evangelising the power and possibility of communication. The GovComms Institute, a global platform for government communication professionals, named Sia, “one of the superstars of the communication profession.” With every initiative she leads, every team she trains, and every professional she coaches, Sia continues to set the gold standard for strategic communication excellence, inspiring others to reach their highest potential.