Leadership Communication For Managers – Virtual (North America)

Become a high performing communicator and boost your leadership skills.

Course description:

Poor manager communication skills is consistently one of the top barriers to successful employee communication. When managers communicate well with employees, the organisation benefits through timeliness, clarity, relevance and consistency of messages. This course will equip you with the essential skills you need to become a high-performing communicator, capable of empowering and engaging your team and contributing to the organisations overall success.

What to expect:

  • Effective communication and why it’s important
  • Communicate the right message to the right people at the right time, to ensure understanding and motivate action
  • Ensure key messages resonate at every level and function, for clear strategic context and line-of-sight
  • Anticipate and lead change to keep initiatives on-track
  • Build effective working relationships and boost organisation-wide collaboration and productivity
  • Reinforce business priorities and identify barriers to success using real examples from your daily work.

Who should attend:

Leaders and managers who want to improve their communication skills to empower and engage their team members and build high-performing teams. This is for both government and corporate leaders

Career Level: Business Leader


Course outline:

Importance of effective communication 

  • The pyramid of effective communication
  • Why communication matters
  • The impact on the organisation’s bottom line 
  • The role of the manager in the communication equation

Use the 4Ms to keep communication simple

  • Market – what do your people need (and want) when it comes from communication?
  • Message – make a personal connection through clear and consistent communication
  • Media – choose the right channel of communication
  • Measure – focus on outcome

Mastering the art of conversations

  • Understand and practice effective listening
  • Listening vs hearing – become a better listener
  • Ask the question and hold the silence

The psychological journey through change

  • The impact of change on organisations and individuals
  • The change curve and the role of organisational communication
  • Understanding change resistance
  • Where communication and leaders add the most value

Leadership communication 2.0

  • The four factors required to develop trust
  • Emotional intelligence and the emotional competence framework
  • Having difficult conversations
  • Communicating authentically


    About the trainer

    Adrian Cropley OAM, FRSA, IABC Fellow, SCMP, GCSCE

    Co-Founder, Centre for Strategic Communication Excellence

    A certified strategic communication management professional and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognised as one of the world’s foremost experts and consultants in strategic communication. With a career spanning over 35 years, Adrian has worked with clients worldwide, including Fortune 500 companies, on major change communication initiatives, internal communication reviews and strategies, professional development programs, executive leadership, and coaching. At the IABC he implemented the IABC Career Road Map, kick-started a global ISO certification for the profession and developed the IABC Academy. Adrian pioneered the Melcrum Internal Communication Black Belt program in Asia Pacific and ran that program for over 10 years. He is a sought-after facilitator, speaker, author and thought leader. He has been a keynote speaker and workshop leader on strategic and change communication at international conferences in Canada, the U.S., Europe, the Middle East, Malaysia, Singapore, China, India, Hong Kong, Thailand, New Zealand and Australia. He has received several awards, including the International Gold Quill Awards for communication excellence and is a two-time recipient of the Rae Hamlin. Adrian is chair of the Industry Advisory Committee for the RMIT School of Media and Communication as well as a non-executive board member with several organisations. In 2017, he was awarded a Medal to the Order of Australia, one of the highest national honours, for his work in professional communication and youth development.

    Sia Papageorgiou FRSA, FCSCE, SCMP

    Co-Founder, Centre for Strategic Communication Excellence

    Armed with an impressive collection of more than 50 awards for strategic communication excellence and leadership, Sia Papageorgiou is dedicated to elevating the value and visibility of communication professionals, empowering them to become trusted, strategic, and in-demand advisors. She is a certified strategic communication management professional (SCMP), a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce, and past president of the Victorian chapter of the IABC. She’s also a former board director at IABC Asia-Pacific and past chair of the Global Communication Certification Council. In 2021, IABC Asia-Pacific named Sia Communicator of the Year and in 2022 she was awarded the prestigious IABC Rae Hamlin Award in recognition of her exemplary service in advocating the Global Standard of the Communication Profession and evangelising the power and possibility of communication. The GovComms Institute, a global platform for government communication professionals, named Sia, “one of the superstars of the communication profession.” With every initiative she leads, every team she trains, and every professional she coaches, Sia continues to set the gold standard for strategic communication excellence, inspiring others to reach their highest potential.

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    Take Our AI in Public Relations and Communication Survey

    The Global Alliance for Public Relations and Communication Management has partnered with the Centre for Strategic Communication Excellence (CSCE) and Reputation Lighthouse — on a Responsible AI survey to understand the AI evolution better as it pertains to the Public Relations and Communication profession.  

    We want to uncover how professionals address ethical and responsible AI and benchmark professional insights and influence. This information will be used to prepare for the Global Alliance AI Symposium in Venice in May in conjunction with the Global Alliance’s Annual Meeting and European Regional Council Meeting. Based on this survey data and the AI Symposium, we will update the Global Alliance’s Guiding Principles for Ethical and Responsible AI and connect the dots to the Global Alliance’s Responsible Communication Movement. So, this is your opportunity to have a voice in this critical advocacy for our profession. 

    Your feedback is invaluable. By participating, you are contributing to research that will help define the next chapter of excellence in strategic communication.

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