Develop Your Personal ‘Purpos’ Manifesto and 5 Actionable Goals for 2025

Don’t miss this exclusive opportunity with the UK’s Andy Green FRSA—in Melbourne for a limited time this December!

Join us for a transformative half-day workshop with UK-based pioneering innovator and creativity expert, Andy Green FRSA, where you’ll dive into the concept of Purpos—a unique approach to defining and living with purpose. How well are you managing your most valuable asset—yourself? 

This 3.5-hour workshop introduces Purpos (not a typo, but a deliberate concept), a pioneering method that builds on Aristotle’s principles of Logos, Ethos, and Pathos, empowering you to not only communicate effectively with others but also with yourself.

In this session, you’ll create your personal Purpos Manifesto and identify five actionable goals for 2025. Purpos serves as both a tool for clarity and a time management strategy, helping you overcome the ‘haven’t got time’ monster. Through self-reflection, storytelling, and personalised coaching, you’ll unlock your true potential and discover how to become a more authentic and inspiring leader.

“Creating my Purpos Manifesto was a truly authentic experience. It not only gave me clarity on my core values but also became my source of energy, fuelling both my personal and professional growth. It was like holding up a mirror to my true self, enabling me to better understand—and articulate—what drives me. This process has opened up new possibilities and strengthened the way I connect with others.” 

– Sia Papageorgiou, managing partner, Centre for Strategic Communication Excellence

What is Purpos

Purpos is a dynamic framework that goes beyond the traditional concept of purpose. It enables you to identify not only your personal values and beliefs but also your changemaking stories and powerful narratives that reflect your purpose in action. By aligning your personal story with wider societal themes, you can inspire both yourself and others in meaningful, authentic ways. In a fast-moving, complex world you can no longer effectively do strategic communication without ‘Purpos.’

Key takeaways:

  • Define your personal Purpos through a proven, easy-to-use toolkit.
  • Articulate your values, beliefs, and persona, and connect them with your changemaking stories.
  • Set five actionable goals for 2025 to guide your personal and professional journey.
  • Discover how Purpos can be your best time management tool, helping you overcome distractions and lead with clarity.

Whether you’re looking to amplify your personal brand, lead with greater purpose, or gain clarity on your path forward, this workshop offers the practical tools and inspiration to help you hit the ground running in 2025. With follow-up personal coaching and access to recorded sessions, you’ll have everything you need to live and lead with Purpos.

Who should attend:

This workshop is perfect for strategic communication professionals, business leaders and anyone who wants to lead with greater purpose and clarity in both their personal and professional lives. 

Career level: This workshop is suitable for people at all career levels.

Workshop outline: 

  • Overview of the ‘Purpos’ Manifesto process
  • Identify your five goals for 2025 (first draft)
  • The Purpose Pyramid: Values, Persona, Beliefs, and Purposes
  • Define changemaking stories that bring your values to life
  • Connect your purposefulness to changemaking narratives and zeitgeist themes
  • Finalise your ‘Purpos’ Manifesto
  • Refine your five goals for 2025 (final draft)
  • Follow-up 1:1 coaching sessions to further develop your manifesto and goals

About Andy Green

UK-based Andy Green FRSA is co-founder of the Dublin Conversations and Grow Social Capital. He enables individuals, teams, and organisations to transform their purposefulness by identifying their authentic purpose, values, and persona in easier, more accessible, and sustainable ways – the most powerful assets for realising your ultimate potential and goals, as well as the best tool for your time management. Author of six books, translated into eight languages, on creative communication, Andy is passionate about enabling people to realise their potential and make the most of their situations. He even runs creativity classes on the London Tube. Andy’s wider work focuses on how we can nurture inclusive social identities to overcome growing social division, polarisation, and distrust.

Available Dates:

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Take Our AI in Public Relations and Communication Survey

The Global Alliance for Public Relations and Communication Management has partnered with the Centre for Strategic Communication Excellence (CSCE) and Reputation Lighthouse — on a Responsible AI survey to understand the AI evolution better as it pertains to the Public Relations and Communication profession.  

We want to uncover how professionals address ethical and responsible AI and benchmark professional insights and influence. This information will be used to prepare for the Global Alliance AI Symposium in Venice in May in conjunction with the Global Alliance’s Annual Meeting and European Regional Council Meeting. Based on this survey data and the AI Symposium, we will update the Global Alliance’s Guiding Principles for Ethical and Responsible AI and connect the dots to the Global Alliance’s Responsible Communication Movement. So, this is your opportunity to have a voice in this critical advocacy for our profession. 

Your feedback is invaluable. By participating, you are contributing to research that will help define the next chapter of excellence in strategic communication.

Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

28 March, 9:00 AM AEDT

In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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