(AUD) $
Australian dollar($)
United States (US) dollar($)
Pound sterling(£)
Euro(€)
Canadian dollar($)
Become Member
Search
Close this search box.

Communicating About Societal Impact: ESG Communication (Melbourne)

How to plan and implement communication programs that communicate about environmental, social and governance (ESG) initiatives.

Course description:

This two-day virtual course reinforces the importance of developing and implementing purposeful communication and teaches communication professionals a number of practical ways they can improve the way they communicate their organisation’s social impact and performance. Explore how to communicate with stakeholders more openly and build trusted internal and external relationships.

What to expect:

  • Align your communication efforts with ESG outcomes
  • Build measures and develop ROI for your ESG communication efforts
  • Increase your perceived value within the organisation

  • Understand what drives societal value for stakeholders in today's communication environment

      Who should attend:

      Communication professionals working in corporate social responsibility, government relations, issues management, strategic communication, corporate communication, internal communication, external communication, corporate affairs or public relations. Those leading teams, ESG projects, or having to influence others about ESG within the organisation.

      Career Level: Foundation, Generalist/Specialist, Strategic Advisor

      Course outline:

      Upon completion of this course you’ll be able to:

      • Build alignment between ESG and communication outcomes
      • Develop a clear understanding of what drives ESG value for stakeholders 
      • Know the elements of a strategically focused ESG communication plan
      • Mobilise employee ambassadors 
      • Explore best practices, principles, processes and implementation elements designed to equip you with the knowledge and expertise to deliver business results

      Day 1

      The changing stakeholder environment 

      • From sustainability and CSR to ESG
      • The state of trust and the context of relationships
      • Use audience insight to inform your ESG strategy

      Find your ESG story 

      • The Communication Value Circle 
      • Communicating a purposeful culture
      • Integrate ESG into your communication
      • Communicating ESG metrics 

      Build a top employer brand 

      • Align your mission, vision, purpose and values
      • Listen and respond to what motivates your employees 
      • Mobilise employee ambassadors 

      Embrace digital dialogue 

      • Communicate your ESG messages on social media 
      • Activate social listening 
      • The highly social CEO (and other leaders)

      Day 2

      Build your ESG communication strategy  

      • Define your ROI
      • Align your ESG communication strategy with ESG business needs
      • Apply the right measures to your strategy 
      • Implement, embed and monitor your strategy

      Get your stakeholders on board

      • Explore stakeholder management and the lessons to learn
      • Influencing and coaching through your strategy 

      Put it all into practice 

      • Explore a case study and build an ESG communication strategy 
      • Develop a rollout plan

      About the trainer

      Sia Papageorgiou FRSA, SCMP

      Sia Papageorgiou is managing partner at the Centre for Strategic Communication Excellence. She’s a multi-award-winning communication leader on a mission to elevate the value and visibility of communication professionals and help them become trusted, strategic, and in-demand advisors. Sia is opinionated about what our profession can achieve and believes communication professionals have the best job in the world. She’s a certified strategic communication management professional, a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce, and past president of the Victorian chapter of the International Association of Business Communicators (IABC). She’s also a past board director at IABC Asia-Pacific and is immediate past chair of the Global Communication Certification Council. In 2021, IABC Asia-Pacific named Sia Communicator of the Year and in 2022 she was awarded the prestigious IABC Rae Hamlin Award in recognition of her exemplary service in advocating the Global Standard of the Communication Profession and evangelising the power and possibility of communication.

      • All In-Person, Asia-Pacific

      Available Dates:

      Dates and times shown are in your timezone
      Contact Us to Learn More
      Select your currency
      AUD Australian dollar
      USD United States (US) dollar
      GBP Pound sterling
      EUR Euro
      CAD Canadian dollar
      Scroll to Top

      Take Our AI in Public Relations and Communication Survey

      The Global Alliance for Public Relations and Communication Management has partnered with the Centre for Strategic Communication Excellence (CSCE) and Reputation Lighthouse — on a Responsible AI survey to understand the AI evolution better as it pertains to the Public Relations and Communication profession.  

      We want to uncover how professionals address ethical and responsible AI and benchmark professional insights and influence. This information will be used to prepare for the Global Alliance AI Symposium in Venice in May in conjunction with the Global Alliance’s Annual Meeting and European Regional Council Meeting. Based on this survey data and the AI Symposium, we will update the Global Alliance’s Guiding Principles for Ethical and Responsible AI and connect the dots to the Global Alliance’s Responsible Communication Movement. So, this is your opportunity to have a voice in this critical advocacy for our profession. 

      Take the survey now
      Your feedback is invaluable. By participating, you are contributing to research that will help define the next chapter of excellence in strategic communication.

      Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

      28 March, 9:00 AM AEDT
      Learn more

      In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

      Welcome Back!

      We are looking into an issue where the loading icon for the reset password keeps spinning .
      The email will still be sent so be sure to check your spam.