Certificate Course: AI for Strategic Communication Professionals – North America

This virtual course is delivered over three consecutive weeks and runs for 90 minutes each. It includes a practical project, which is assessed by the CSCE to gain formal certification.

Certified AI Communication Professional (CAICP)

Course Description:

Artificial Intelligence (AI) is reshaping the way communication professionals lead strategy, engage with stakeholders, and produce content. This course equips professionals with the tools, insight, and ethical frameworks needed to use AI confidently and responsibly.

Participants will explore practical applications of AI, align their work with responsible principles, and identify their leadership role in an AI-augmented communication environment. The course combines tools, frameworks, and applied strategy to equip communication professionals to serve as strategic advisors in the age of AI.

What to expect:

• Gain a clear understanding of AI’s role in communication and strategy.

• Identify and use AI tools for content creation, insight generation, and engagement.

• Explore the ethical implications of AI and apply the CSCE Responsible AI Framework.

• Understand agentic AI and how autonomous systems can support or challenge strategy.

• Use the CSCE Communication Playbook to define your role and roadmap for AI integration.

• Build your own communication AI toolkit tailored to your organisational needs.

• Complete a project-based assessment to earn the Certified AI-Enabled Communication Professional (CAICP) credential.

Who should attend:

This course is designed for communication professionals at all career levels who want to confidently integrate AI into their strategies while maintaining ethical, responsible, and effective communication practices.

• Communication professionals at all career stages

• Internal and external communication leaders

• Public relations, marketing, and digital specialists

• Consultants and advisors supporting strategic communication

• Leaders seeking to understand and apply AI in stakeholder engagement
  
  Career Level: Generalist/Specialist, Strategic Advisor, Business Leader

Course outline:

Module 1:

Foundations of AI in Communication

• Introduction to AI for Communication

• AI Tools for Enhancing Communication

• Responsible AI and Professional Ethics
  

Module 2:

AI for Strategic Influence and Engagement 

• AI and Executive Influence

• Building Stakeholder Relationships with AI

• Communication Capabilities and Agentic AI
  

Module 3:

Implementing AI in Organisational Communication 

• AI-Driven Content Creation and Strategy

• Your Communication Playbook in the Age of AI

• Your AI Communication Toolkit and Roadmap
  

Assessment:

Project-Based Assessment: AI-Enabled Communication Strategy

To earn the Certified AI Communication Professional (CAICP), participants must complete one of the following three project options to demonstrate their ability to strategically and responsibly integrate AI in communication.

Option 1: Communication Strategy with AI Tools

• Define a business need

• Apply AI tools for content, insight or engagement

• Develop a communication strategy aligned with business goals

• Ensure ethical AI use

• Measure AI impact

Option 2: Apply the CSCE Responsible AI Framework

• Choose a communication use case

• Assess alignment with CSCE’s responsible AI principles

• Recommend improvements

• Produce a responsible AI practice report

Option 3: Design a Communication AI Agent

• Define the agent's purpose and use

• Map its capabilities

• Build or storyboard the agent

• Ensure responsible design and oversight

Final Submission Includes:

• Short written report (3–5 pages)

• Recorded presentation (5–7 minutes)

📌 Evaluation Criteria:
✅ Clear identification of business needs and objectives
✅ Effective use of AI tools in communication strategy
✅ Alignment with ethical AI practices and governance
✅ Strategic thinking and stakeholder engagement approach
✅ Clarity and professionalism in the final presentation

Upon successful completion, participants will receive their Certified Communication Professional (CAICP) certification. 

About your trainers

Adrian Cropley OAM, FRSA, FCSCE, IABC Fellow, SCMP, GCSCE

Adrian is a certified strategic communication management professional, executive coach and co-founder of the Centre for Strategic Communication Excellence (CSCE). He is a past global chair of the International Association of Business Communicators (IABC) and is widely recognised as one of the world’s foremost experts in strategic communication. With a career spanning over 30 years, Adrian has worked with clients worldwide on major change communication initiatives, internal communication reviews and strategies, and professional development programs and has coached executives in some of the world's leading organisations in developing them as effective leaders through communication skills. In 2018, Adrian was awarded the Medal of the Order of Australia for his service to the community and for advancing the communication profession in Australia. He is a fellow of the Royal Society for Arts, Manufacturers and Commerce, IABC and the CSCE. He is also a multiple award-winning communication professional, having received personal recognition globally and through many projects he has led through the CSCE and Cropley Communication. 

Sia Papageorgiou FRSA, FCSCE, SCMP 

Sia Papageorgiou co-founded the Centre for Strategic Communication Excellence, a global professional development and insights organisation trusted by some of the world’s highest profile companies, including Nokia, BHP, and Unilever. A decorated strategic communication expert with over 60 awards, Sia is passionate about raising the standards of the profession. Through her leadership in certification initiatives, she is committed to helping communication professionals validate their expertise, increase their influence, and lead the field with confidence. Her mission is to equip professionals with the tools and credentials they need to drive strategic business outcomes and achieve lasting success. She is a certified strategic communication management professional (SCMP), a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce, and past president of the Victorian chapter of the International Association of Business Communicators (IABC). She’s also a former board director at IABC Asia-Pacific and past chair of the Global Communication Certification Council. In 2021, IABC Asia-Pacific named Sia Communicator of the Year and in 2022 she was awarded the prestigious IABC Rae Hamlin Award in recognition of her exemplary service in advocating the Global Standard of the Communication Profession and evangelising the power and possibility of communication. The GovComms Institute, a global platform for government communication professionals, named Sia, “one of the superstars of the communication profession.” With every initiative she leads, every team she trains, and every professional she coaches, Sia continues to set the gold standard for strategic communication excellence, inspiring others to reach their highest potential.