Write with impact
Course description:
This one-day program will build on your writing skills to become more effective and time-efficient. You will learn how to take a strategic approach to your government communication, resulting in fewer necessary edits.
What to expect:
- Improve your editing and proofreading skills
- Use fact-checking and credible sources of information
- Explore the difference between misinformation and disinformation
- Explore the AI tools that can help you become more efficient
Who should attend:
Government professionals who wish to gain more confidence and become more effective and efficient writers.
Career Level: All career levels
Course outline:
Upon completion of this course, you’ll be able to:
Getting what you need from your writing
- The importance of effective business writing
- Develop a framework of credibility in order to write with influence
- Tools to help you take a strategic and analytical approach
Deep diving into corporate audiences
- Understand the target audience for your written communication
- Common challenges in government writing
- Target to influence
Writing successful business documents
- Use the framework of credibility to explore excellence in writing
- Improve your editing and proofreading skills
- Fact check and use credible sources
- Understand the difference between misinformation and disinformation
- Use AI as your assistant
Writing for different mediums
- Write for digital platforms
- Write for other mediums
About the trainer
Adrian Cropley OAM, FRSA, IABC Fellow, SCMP, GCSCE
Co-Founder, Centre for Strategic Communication Excellence
A certified strategic communication management professional and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognised as one of the world’s foremost experts and consultants in strategic communication. With a career spanning over 35 years, Adrian has worked with clients worldwide, including Fortune 500 companies, on major change communication initiatives, internal communication reviews and strategies, professional development programs, executive leadership, and coaching. At the IABC he implemented the IABC Career Road Map, kick-started a global ISO certification for the profession and developed the IABC Academy. Adrian pioneered the Melcrum Internal Communication Black Belt program in Asia Pacific and ran that program for over 10 years. He is a sought-after facilitator, speaker, author and thought leader. He has been a keynote speaker and workshop leader on strategic and change communication at international conferences in Canada, the U.S., Europe, the Middle East, Malaysia, Singapore, China, India, Hong Kong, Thailand, New Zealand and Australia. He has received several awards, including the International Gold Quill Awards for communication excellence and is a two-time recipient of the Rae Hamlin. Adrian is chair of the Industry Advisory Committee for the RMIT School of Media and Communication as well as a non-executive board member with several organisations. In 2017, he was awarded a Medal to the Order of Australia, one of the highest national honours, for his work in professional communication and youth development.
Sia Papageorgiou FRSA, FCSCE, SCMP
Co-Founder, Centre for Strategic Communication Excellence
Armed with an impressive collection of more than 50 awards for strategic communication excellence and leadership, Sia Papageorgiou is dedicated to elevating the value and visibility of communication professionals, empowering them to become trusted, strategic, and in-demand advisors. She is a certified strategic communication management professional (SCMP), a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce, and past president of the Victorian chapter of the IABC. She’s also a former board director at IABC Asia-Pacific and past chair of the Global Communication Certification Council. In 2021, IABC Asia-Pacific named Sia Communicator of the Year and in 2022 she was awarded the prestigious IABC Rae Hamlin Award in recognition of her exemplary service in advocating the Global Standard of the Communication Profession and evangelising the power and possibility of communication. The GovComms Institute, a global platform for government communication professionals, named Sia, “one of the superstars of the communication profession.” With every initiative she leads, every team she trains, and every professional she coaches, Sia continues to set the gold standard for strategic communication excellence, inspiring others to reach their highest potential.
