Advanced Writing Skills For Business – Virtual (Asia Pacific)

Write with impact

Course description:

This one-day program will build on your writing skills to become more effective and time efficient. You will learn how to take a strategic approach to your written communication, engaging with AI and other supporting technologies to assist you.

What to expect:

• Improve your editing and proofreading skills
• Use fact-checking and credible sources of information
• Explore the difference between misinformation and disinformation
• Explore the AI tools that can help you become more efficient

Who should attend:

Business professionals who wish to gain more confidence and become more effective and efficient writers.

Career Level: All career levels

Course outline:

Upon completion of this course, you’ll be able to:

Getting what you need from your writing

• The importance of effective business writing
• Develop a framework of credibility in order to write with influence
• Tools to help you take a strategic and analytical approach

Deep diving into corporate audiences 

• Understand the target audience for your written communication
• Common challenges in business writing 
• Target to influence

Writing successful business documents

• Use the framework of credibility to explore excellence in writing
• Improve your editing and proofreading skills
• Fact check and use credible sources
• Understand the difference between misinformation and disinformation
• Use AI as your assistant

Writing for different mediums

• Write for digital platforms
• Write for other mediums

About the trainer

Adrian Cropley OAM, FRSA, IABC Fellow, SCMP, GCSCE

Founding Partner, Centre for Strategic Communication Excellence 

A certified strategic communication management professional and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognised as one of the world’s foremost experts in strategic communication. He is the founder of the Centre for Strategic Communication Excellence and CEO at Cropley Communication. 

With a career spanning over 30 years, Adrian has worked with clients all over the world, including Fortune 500 companies, on major change communication initiatives, internal communication reviews and strategies, professional development programs, and executive leadership and coaching. Adrian pioneered the Melcrum Internal Communication Black Belt program in Asia-Pacific and is a sought-after facilitator, speaker and thought leader.

In 2018 Adrian was awarded the Medal of the Order of Australia for his service to the community and the advancement of the communication profession in Australia. He was named an IABC Fellow in 2020. Adrian is a member of the Program Advisory Committee for RMIT’s School of Media and Communication.