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Career Evaluator Self-Assessment

Complete the self-assessment below for insight into your own professional skills.
Career Evaluator

Business

 

Communication professionals are expected to understand and analyse the organisational operating environment against the communication challenges and opportunities. To do so they must demonstrate effectiveness in:

· Understanding business functions in alignment with organisational priorities and audience needs and preferences

· Developing strategic communication approaches that are aligned with the strategic direction and business needs

· Developing and implementing an operational budget

· Managing the relationship between other functions that intersect or impact communication strategies and plans

· Identifying and acting on communication opportunities and challenges resulting from business change

· Providing communication advice on a range of business issues such as market fluctuations, union negotiations, environmental and sustainability concerns, reputation and crisis management

Review the statements below and choose a rating (0–5) from the criteria that reflects your current competence in this specific task.

View our grading criteria

 


Understand and analyse the business environment against communication needs


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Apply strategic planning to internal and external communication needs


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Demonstrate financial and commercial acumen


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Strategy

 

Communication professionals apply strategic thinking and interpret business needs as part of their communication strategy, to deliver meaningful results. To do so they must demonstrate effectiveness in:

· Identifying and understanding communication challenges and opportunities within the organisation and the external marketplace

· Practicing effective communication based on approaches that demonstrate results (best practice)

· Managing the strategic communication process from start to finish

· Delivering relevant and targeted communication aligned with business and audience needs

· Using research and measurement to inform strategy and evaluate the effect of communication on the organisation and its stakeholders

Review the statements below and choose a rating (0–5) from the criteria that reflects your current competence in this specific task.

View our grading criteria

 


Research, develop, implement and measure the effect of strategic communication


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Align strategies with organisation and audience needs and objectives


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Develop outcome focused communication plans


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Research, Analysis and Measurement

 

Communication professionals proactively use research to inform and refine their practices and measure the outcome of their strategies. To do so they must demonstrate effectiveness in:

· Using primary and secondary research to inform the strategic approach to communication plans

· Using benchmark data to define meaningful, measurable objectives that produce business outputs and outcomes

· Measuring the impact of communication activities on organisation priorities

· Understanding quantitative, qualitative and observational research methods

· Analysing and using research results to improve practices

Review the statements below and choose a rating (0–5) from the criteria that reflects your current competence in this specific task.

View our grading criteria

 


Define measures against communication outcomes


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Define and conduct, analyse and apply research to communication strategy


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Provide insight on communication outcomes


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Ethics, Law and Governance

 

Communication professionals proactively use research to inform and refine their practices and measure the outcome of their strategies. To do so they must demonstrate effectiveness in:

· Using primary and secondary research to inform the strategic approach to communication plans

· Using benchmark data to define meaningful, measurable objectives that produce business outputs and outcomes

· Measuring the impact of communication activities on organisation priorities

· Understanding quantitative, qualitative and observational research methods

· Analysing and using research results to improve practices

· Adhering to guidelines about the responsible use of AI for the communication profession

· Driving the development of guidelines about the responsible use of AI within their organisation or their client’s organisation

Review the statements below and choose a rating (0–5) from the criteria that reflects your current competence in this specific task.

View our grading criteria

 


Governing the communication function


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Understanding and applying local legal and ethical communication practices


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Advocating and advising on legal and ethical issues


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Messaging

 

Communication professionals define, create and deliver key messages. To do so they must demonstrate effectiveness in:

· Telling the organisation’s story

· Creating clear, consistent, creative, compelling content

· Delivering content in a timely and appropriate manner

· Engaging each audience segment on an emotional level

· Creating opportunities for targeted communication

Review the statements below and choose a rating (0–5) from the criteria that reflects your current competence in this specific task.

View our grading criteria

 


Define, align and manage consistent messages


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Engage audiences and stakeholders through effective communication


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Engage and coach leaders in effective communication


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Channels and Tactics

 

Communication professionals must identify, manage and effectively use a variety of channels and tactics to deliver messages. To do so they must demonstrate effectiveness in:

· Understanding the relationship between various communication channels (digital, print, face-to-face)

· Managing internal and external communication channels

· Researching and investing in channel improvements

· Understanding how AI tools can be used to increase the efficiency of communication channels

· Understanding when and how to use a variety of channels in the tactical approach

· Mentoring and advising leaders and organisational speakers

· Developing and implementing various communication tactics

Review the statements below and choose a rating (0–5) from the criteria that reflects your current competence in this specific task.

View our grading criteria

 


Determine and implement the most effective communication channels


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Determine and implement the most effective tactics


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Develop the communication skills of leaders and other key stakeholders


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Stakeholder Engagement

 

Communication professionals must identify, collaborate and nurture stakeholder relationships. To do so they must demonstrate effectiveness in:

· Identifying various stakeholders

· Networking with internal and external stakeholders

· Fostering relationships to support organisational outcomes

· Understanding the stakeholder role in communication

· Maintaining relationships with numerous stakeholders

· Using dialogue to tell the business story and garner support

Review the statements below and choose a rating (0–5) from the criteria that reflects your current competence in this specific task.

View our grading criteria

 


Appropriately determine, segment and analyse audiences and stakeholders against the business needs and communication strategy


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Align approaches, channels and tactics with audiences and stakeholders to deliver communication outcomes


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Develop and nurture relationships


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One More Thing


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CSCE Grading Criteria

0
None
No skill
1
Limited
Little awareness or practical experience; some idea about application but no training.
2
Basic
Limited experience participating in planning and implementation; familiar with application, has conceptual knowledge but little training.
3
Intermediate
Experience demonstrating skill and performing effectively in a variety of situations; provides assistance to others, general knowledge of and training in skill area.
4
Advanced
Experience performing effectively, consistently and independently in most situations; provides guidance to others and some mentoring, well-trained application of knowledge and principles.
5
Expert
Experience delivering results in all situations; provides expert advice and leadership in project implementation or performance; extensive and/or competitive experience, comprehensive knowledge, demonstrated skill in all areas.

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