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Career Evaluator

Excelling starts with you.

Created by communication professionals for communication professionals.

The Career Evaluator™ is a free self-assessment that evaluates individual knowledge and experience against the Global Standard of the Profession, best practices and our Competency Model for Strategic Communication Management.
The career evaluator™ will help you to:

  • Identify your strengths and gaps in each area of competence
  • Highlight your priority professional development needs
  • Hold informed discussions with your manager, mentor or coach
  • Prepare your continuing professional development plan
  • Plan your career path

Already completed the assessment?

Discuss your results with your manager, mentor or a trusted colleague. You may also find it helpful to ask your manager or colleagues to complete the assessment and rate you against some or all of the competencies. Coming together and comparing their ratings with your self-ratings can provide valuable insight into your level of competency.

Next, you may wish to develop a personal action plan to help you consolidate your development areas. An action plan template is available below.

Expand on your results by using our free Personal Action Plan.

Tips for your Personal Action Plan.

  • Define your objectives in SMART terms (Specific, Measurable, Achievable, Realistic and Timely). This will help you reach your goals.
  • Identify a journey map that outlines where you want to be with your skills and how you will achieve them.
  • Identify individuals you want to talk with about your action plan and can help you make it happen.
  • Assess potential obstacles and determine how you might be able to overcome these.
  • Think about how you can use your strengths to help you reach your goals.
  • Identify resources that are available to you or those that you will need to obtain in order to achieve your goal.
  • Write action steps to help you reach your goal and assign a completion date to each one.
  • Set a date to evaluate your progress towards your goal.
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Take Our AI in Public Relations and Communication Survey

The Global Alliance for Public Relations and Communication Management has partnered with the Centre for Strategic Communication Excellence (CSCE) and Reputation Lighthouse — on a Responsible AI survey to understand the AI evolution better as it pertains to the Public Relations and Communication profession.  

We want to uncover how professionals address ethical and responsible AI and benchmark professional insights and influence. This information will be used to prepare for the Global Alliance AI Symposium in Venice in May in conjunction with the Global Alliance’s Annual Meeting and European Regional Council Meeting. Based on this survey data and the AI Symposium, we will update the Global Alliance’s Guiding Principles for Ethical and Responsible AI and connect the dots to the Global Alliance’s Responsible Communication Movement. So, this is your opportunity to have a voice in this critical advocacy for our profession. 

Your feedback is invaluable. By participating, you are contributing to research that will help define the next chapter of excellence in strategic communication.

Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

28 March, 9:00 AM AEDT

In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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