Martha Muzychka, ABC, MC is Principal of Praxis Communications, based in St. John’s, Newfoundland and Labrador in Canada. Martha’s work focuses on health, gender equity, education, culture, natural resource, and social policy. In her work, Martha explores new and creative approaches for communicating and engaging with target audiences by bringing together a unique community perspective with a firm foundation in strategic communications principles. For the last 30 years she has taught, coached and mentored hundreds of communication professionals and worked with hundreds of organisations to demonstrate the value of strategic communication as a business driver.