Gerry McCusker
- MCSCE
- GCSCE
- FCSCE
About Me
As an Online Reputation Management adviser, Gerry McCusker is the author of the popacademic text and blog ‘Public Relations Disasters’ (Kogan Page) and the founder of transmedia crisis simulation technology, The Drill. gerry@engageorm.com www.thedrill.com.au
He has published reputation leadership articles with AFR, IPRA, Mumbrella, Broadcast & Television, Marketing Magazine and is regularly sought and quoted by Australian press, radio and TV outlets on PR disasters.
Based in Melbourne, Australia, Gerry provides strategic and crisis management advice and industry insights to ‘tough-to-love’ brands and via regular contributions to industry association events and publications, as well as at conferences and seminars in Australia and overseas.
Recent client crisis simulations have supported the work of key players in the Agri, Finance, Food, Healthcare, Oil and Gas plus Marketing sectors.
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