Andy Green:
Unlock Your 'Purpos' Power

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Unlock Your 'Purpos' Power

During this webinar, hosted by the CSCE’s own Sia Papageorgiou, Andy discussed the groundbreaking concept of ‘Purpos.’ This isn’t just another buzzword—it’s a new dimension in communication that goes beyond traditional influence. Building on Aristotle’s principles of Logos, Ethos and Pathos, Andy takes it a step further by exploring how ‘Purpos’ serves as the core narrative that fuels your inner confidence and drives you to make a difference. This webinar offers fresh insights and practical tools to harness your inner drive and make your work truly impactful.

We are planning a future workshop through the CSCE to explore these ideas further and provide practical tools for bringing more purpose into communication and leadership. This is a fantastic opportunity to dive even deeper into this transformative concept and equip yourself with the tools and confidence to lead with purpose in your organisation and beyond. 

Andy Green

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Take Our AI in Public Relations and Communication Survey

The Global Alliance for Public Relations and Communication Management has partnered with the Centre for Strategic Communication Excellence (CSCE) and Reputation Lighthouse — on a Responsible AI survey to understand the AI evolution better as it pertains to the Public Relations and Communication profession.  

We want to uncover how professionals address ethical and responsible AI and benchmark professional insights and influence. This information will be used to prepare for the Global Alliance AI Symposium in Venice in May in conjunction with the Global Alliance’s Annual Meeting and European Regional Council Meeting. Based on this survey data and the AI Symposium, we will update the Global Alliance’s Guiding Principles for Ethical and Responsible AI and connect the dots to the Global Alliance’s Responsible Communication Movement. So, this is your opportunity to have a voice in this critical advocacy for our profession. 

Your feedback is invaluable. By participating, you are contributing to research that will help define the next chapter of excellence in strategic communication.

Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

28 March, 9:00 AM AEDT

In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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