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Amanda Hamilton-Attwell

FCSCE, IABC Fellow, APR, ABC

Dr Amanda Hamilton-Attwell, FCSCE, IABC Fellow, APR, ABC, is our newest fellow and a distinguished figure in strategic communication globally, based in Pretoria, South Africa. Amanda continues to set standards of excellence across the global communication landscape. As a seasoned practitioner, her contributions through leadership roles, particularly within the Centre for Strategic Communication Excellence (CSCE) and the International Association of Business Communicators (IABC), have significantly propelled the profession forward.

As a prolific contributor, Dr Hamilton-Attwell has enriched the profession’s body of knowledge with a wealth of articles, webinars, and keynote presentations at international conferences. Her work in developing methodologies for measuring the impact of communication strategies offers invaluable insights to practitioners, enabling them to demonstrate the tangible value of communication within their organisations. She has a passion for research and works with many global clients to uncover their communication gaps, working with them to gain better business results through strategic communication.

Her professional excellence has not gone unnoticed, reflected by multiple awards and honours, including the prestigious Rae Hamlin Award. This recognition underscores her status as a leader whose contributions profoundly influence the strategic communication arena.

Founding Partner for the Centre for Strategic Communication Excellence Adrian Cropley OAM states, “Amanda was co-chair of the career roadmap committee, a multi-year initiative to develop a career roadmap for communication professionals globally and part of the team to create the IABC Career Assessment Tool. These initiatives have shaped the focus and curriculum for professional development.”

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Last Chance to Influence 2026 Trends – Complete the Survey Now!

At the Centre for Strategic Communication Excellence, we believe data drives decisions. That’s why we’re supporting Gallagher’s global State of the Sector 2026 survey—the global benchmark for internal comms and employee experience.

This year’s theme, “The Readiness Gap,” explores how organisations can close the distance between where they are and where they need to be.

We’re asking:

  • Are communication teams equipped to lead change?
  • Is AI helping or hindering?
  • How aligned is communication with HR and leadership?

Complete the survey before October 24 to access your personalised dashboard and get early access to the full report.

Your insights will shape the trends that define our industry in 2026.

Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

28 March, 9:00 AM AEDT

In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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