The A-Team: Why Comms Leaders Must Act Now on AI, Data & Social

In this webinar, we explored how communication professionals can stay relevant and lead with confidence in a world rapidly shaped by artificial intelligence, data analytics, and evolving social platforms. Joined by an exceptional panel – Asha Oberoi, Adrian Cropley, and Alex Manchester – we unpacked everything from AI governance and ethical implementation to audience targeting, automation, and building the right measurement frameworks. If you’re navigating the tension between innovation and responsibility, or simply want to sharpen your strategic edge, this conversation is a must-watch.

Please take our survey on Responsible AI in Communication

As mentioned during the webinar, we’re running an important survey right now in collaboration with the Global Alliance for Public Relations and Communication Management and Reputation Lighthouse, about Responsible AI in our profession. Please take a few moments to share your views. The survey explores how AI is evolving in public relations and communication, with a focus on ethics, responsibility, and the role of professionals in shaping its impact. 

Join our free monthly AI forum

Join our free monthly AI Forum. It’s a relaxed, inclusive space to connect, ask questions, and explore how AI is influencing the way we work—as individuals and as a profession. Whether you’re just getting started or already experimenting with AI tools, you’re welcome here. Bring your curiosity, your insights, and your questions.

Register for our own webinar

Our next webinar, Quiet Voices, Loud Impact: Rethinking Internal Communication for an Introverted Workforce, is coming up next month. If today’s conversation about AI, data, and social media got you thinking about how we communicate and who we might be overlooking in the process, this next webinar will offer a fresh perspective on creating space for quieter voices to thrive.