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Celebrating Ten Years of Communication Excellence

Ten years ago, two communication professionals took everything they’d been advocating for – behind conference podiums, in boardrooms, over coffee – and turned it into something bigger.

What if we created a centre of gravity for strategic communication excellence?

What if we built a place where professionals could grow, connect, and lead with purpose?

What if we amplified the strategic role of communication, not just for individuals, but for our entire profession?

That idea became the Centre for Strategic Communication Excellence. And this month, we celebrate 10 years.

We’ve:

My personal highlights?

Image: Adrian and me in Plaka (Athens, Greece), 2019 – right after speaking at the Global Communication Association Conference.

And I get to do it all with the brilliant Adrian Cropley OAM, FRSA, IABC Fellow, SCMP, GCSCE – my co-founder, confidante, and the other half of this wild, wonderful adventure. We’re different in all the right ways: we challenge each other, sharpen each other’s thinking, and bring different strengths to the table. Where I see patterns and possibilities, he sees angles and opportunities. And somehow, we meet in the middle to make it work. Every time.

To every client, participant, partner, member, friend and fellow communication professional who’s been part of our journey – thank you.
To those we haven’t met yet, what are you waiting for?

Join us

Be part of a global movement that’s redefining what strategic communication excellence looks like.

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Take Our AI in Public Relations and Communication Survey

The Global Alliance for Public Relations and Communication Management has partnered with the Centre for Strategic Communication Excellence (CSCE) and Reputation Lighthouse — on a Responsible AI survey to understand the AI evolution better as it pertains to the Public Relations and Communication profession.  

We want to uncover how professionals address ethical and responsible AI and benchmark professional insights and influence. This information will be used to prepare for the Global Alliance AI Symposium in Venice in May in conjunction with the Global Alliance’s Annual Meeting and European Regional Council Meeting. Based on this survey data and the AI Symposium, we will update the Global Alliance’s Guiding Principles for Ethical and Responsible AI and connect the dots to the Global Alliance’s Responsible Communication Movement. So, this is your opportunity to have a voice in this critical advocacy for our profession. 

Your feedback is invaluable. By participating, you are contributing to research that will help define the next chapter of excellence in strategic communication.

Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

28 March, 9:00 AM AEDT

In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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