Internal Communication Measurement and Audit Methodology

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Learning Outcomes & Course Outline

Learning Outcomes

By the end of this session, participants will be able to:

  • Design a structured internal communication measurement system aligned to organisational priorities
  • Apply research methodologies commonly used in internal communication audits
  • Interpret qualitative and quantitative research data to generate meaningful insight
  • Translate audit findings into clear strategic recommendations for leadership

Course Outline

Designing an Internal Communication Measurement System

  • Aligning internal communication measurement with organisational priorities
  • Identifying internal communication outcomes and indicators
  • Establishing meaningful measures of communication effectiveness

Internal Communication Audit Methodology

  • Purpose and value of internal communication audits
  • Designing a robust audit methodology
  • Combining qualitative and quantitative research approaches

Survey Design and Data Interpretation

  • Designing effective employee communication surveys
  • Avoiding common survey design pitfalls
  • Interpreting results and identifying meaningful patterns

Qualitative Research Methods

  • Conducting leadership and stakeholder interviews
  • Designing and facilitating focus groups
  • Thematic analysis and insight extraction

Channel Analysis and Communication Ecosystem Mapping

  • Evaluating communication channels and platforms
  • Understanding reach, relevance and effectiveness
  • Mapping the communication ecosystem
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