External Communication Measurement and Reputation Intelligence

Sessions scheduled on request.
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Learning Outcomes & Course Outline

Learning Outcomes

By the end of this session, participants will be able to:

  • Understand how reputation and trust can be measured and monitored
  • Evaluate external communication performance across media, digital and stakeholder channels
  • Analyse narrative consistency and message penetration across communication environments
  • Use reputation and perception data to inform communication strategy

Course Outline

Integrated Communication Measurement

  • Connecting internal and external communication measurement
  • Understanding how reputation is shaped across channels
  • Developing integrated measurement approaches

Reputation and Trust Measurement

  • Key dimensions of organisational reputation
  • Measuring trust, credibility and stakeholder confidence
  • Reputation measurement frameworks

Media and Digital Measurement

  • Understanding media analytics and media impact
  • Digital communication metrics that matter
  • Moving beyond vanity metrics

Narrative and Message Penetration Analysis

  • Tracking message consistency across channels
  • Analysing narrative alignment and message uptake
  • Identifying narrative gaps and communication risks

Stakeholder Perception and Influence Mapping

  • Understanding key stakeholder groups
  • Measuring stakeholder perception and engagement
  • Using perception data to guide communication strategy
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