Business of Business for Communication Professionals

Module 1: Economics Sets the Stage
Chapter 1 – A Global View
Module 1: Chapter 1 Checkpoint
Chapter 2 – A National View
Module 1: Chapter 2 Checkpoint
Chapter 3 – Getting Down to Business
Module 1: Chapter 3 Checkpoint
Module 2: Strategy is the Map to Get There
Chapter 1 – Strategic Business Management and Alignment 
Module 2: Chapter 1 Checkpoint
Chapter 2 – Communicating Strategy and Plans
Module 2: Chapter 2 Checkpoint
Chapter 3 – Creating and Measuring Strategic Value
Module 2: Chapter 3 Checkpoint
Module 3: Chapter 3 Checkpoint
Module 3: Numbers Shape the Business Narrative
Chapter 1 – Introducing the Accounting and Finance Organization
Module 3: Chapter 1 Checkpoint
Chapter 2 – Financial Statements and What They Tell Us
Module 3: Chapter 2 Checkpoint
Chapter 3 – Setting Budgets or Hourly Rates 
Module 4: Making It Work
Chapter 3 – Strategic Communication Management
Module 4: Chapter 3 Checkpoint
Chapter 1 – Introducing the Strategic Communication Organization
Module 4: Chapter 1 Checkpoint
Chapter 2 – Strategic Communication Value and Process
Module 4: Chapter 2 Checkpoint
Module 5: Operations Gets it Done
Chapter 1 – Introducing the Operations Management Organization
Module 5: Chapter 1 Checkpoint
Chapter 2 – Operations Management
Module 5: Chapter 2 Checkpoint
Chapter 3 – Operational Improvement and Change Initiatives
Module 5: Chapter 3 Checkpoint
Module 6: Marketing is the Pulse
Chapter 3 – Marketing Plans Align with Strategy
Module 6: Chapter 3 Checkpoint
Chapter 1 – Introducing the Marketing Organization
Module 6: Chapter 1 Checkpoint
Chapter 2 – The Market Environment
Module 6: Chapter 2 Checkpoint
Module 7: Its About the People
Chapter 1 – Introducing the Human Resource Organization
Module 7: Chapter 1 Checkpoint
Chapter 2 – People Management
Chapter 3 – Managing People in Today’s Workplace
Module 7: Chapter 2 Checkpoint
Module 7: Chapter 3 Checkpoint
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Module 1: Chapter 2 Checkpoint

Business of Business for Communication Professionals Module 1: Economics Sets the Stage Chapter 2 – A National View Module 1: Chapter 2 Checkpoint

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Last Chance to Influence 2026 Trends – Complete the Survey Now!

At the Centre for Strategic Communication Excellence, we believe data drives decisions. That’s why we’re supporting Gallagher’s global State of the Sector 2026 survey—the global benchmark for internal comms and employee experience.

This year’s theme, “The Readiness Gap,” explores how organisations can close the distance between where they are and where they need to be.

We’re asking:

  • Are communication teams equipped to lead change?
  • Is AI helping or hindering?
  • How aligned is communication with HR and leadership?

Complete the survey before October 24 to access your personalised dashboard and get early access to the full report.

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Your insights will shape the trends that define our industry in 2026.

Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

28 March, 9:00 AM AEDT
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In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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