Business of Business for Communication Professionals

Module 1: Economics Sets the Stage
3 Topics | 3 Quizzes
Chapter 1 – A Global View
Module 1: Chapter 1 Checkpoint
Chapter 2 – A National View
Module 1: Chapter 2 Checkpoint
Chapter 3 – Getting Down to Business
Module 1: Chapter 3 Checkpoint
Module 2: Strategy is the Map to Get There
3 Topics | 4 Quizzes
Chapter 1 – Strategic Business Management and Alignment 
Module 2: Chapter 1 Checkpoint
Chapter 2 – Communicating Strategy and Plans
Module 2: Chapter 2 Checkpoint
Chapter 3 – Creating and Measuring Strategic Value
Module 2: Chapter 3 Checkpoint
Module 3: Chapter 3 Checkpoint
Module 3: Numbers Shape the Business Narrative
3 Topics | 2 Quizzes
Chapter 1 – Introducing the Accounting and Finance Organization
Module 3: Chapter 1 Checkpoint
Chapter 2 – Financial Statements and What They Tell Us
Module 3: Chapter 2 Checkpoint
Chapter 3 – Setting Budgets or Hourly Rates 
Module 4: Making It Work
3 Topics | 3 Quizzes
Chapter 3 – Strategic Communication Management
Module 4: Chapter 3 Checkpoint
Chapter 1 – Introducing the Strategic Communication Organization
Module 4: Chapter 1 Checkpoint
Chapter 2 – Strategic Communication Value and Process
Module 4: Chapter 2 Checkpoint
Module 5: Operations Gets it Done
3 Topics | 3 Quizzes
Chapter 1 – Introducing the Operations Management Organization
Module 5: Chapter 1 Checkpoint
Chapter 2 – Operations Management
Module 5: Chapter 2 Checkpoint
Chapter 3 – Operational Improvement and Change Initiatives
Module 5: Chapter 3 Checkpoint
Module 6: Marketing is the Pulse
3 Topics | 3 Quizzes
Chapter 3 – Marketing Plans Align with Strategy
Module 6: Chapter 3 Checkpoint
Chapter 1 – Introducing the Marketing Organization
Module 6: Chapter 1 Checkpoint
Chapter 2 – The Market Environment
Module 6: Chapter 2 Checkpoint
Module 7: Its About the People
3 Topics | 3 Quizzes
Chapter 1 – Introducing the Human Resource Organization
Module 7: Chapter 1 Checkpoint
Chapter 2 – People Management
Chapter 3 – Managing People in Today’s Workplace
Module 7: Chapter 2 Checkpoint
Module 7: Chapter 3 Checkpoint
Previous Topic
Next Topic

Module 1: Chapter 1 Checkpoint

Business of Business for Communication Professionals Module 1: Economics Sets the Stage Chapter 1 – A Global View Module 1: Chapter 1 Checkpoint

See how you’re understanding the content so far. You can take this quiz as many times as you’d like.

Select your currency
AUD Australian dollar
USD United States (US) dollar
GBP Pound sterling
EUR Euro
CAD Canadian dollar
Scroll to Top

JOIN US FOR AN EXCLUSIVE EVENT!

Join us on Wednesday June 18 2024, from 5:00 PM AEST | 8:00 AM BST | 9:00 AM CEST for an exclusive 90 min microlearning module.

Following the recent launch of the book “Leading the Listening Organisation,” co-author and co-founder of True Howard Krais, in partnership with the Centre for Strategic Communication, will run a practical workshop on all things listening.

Learn More

While You're Here!

Consider participating in our 6-minute research study on strategic internal communication.

Welcome Back!