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Business of Business for Communication Professionals

Module 1: Economics Sets the Stage Sample Lesson

Chapter 1 – A Global View

Module 1: Chapter 1 Checkpoint

Chapter 2 – A National View

Module 1: Chapter 2 Checkpoint

Chapter 3 – Getting Down to Business

Module 1: Chapter 3 Checkpoint

Module 2: Strategy is the Map to Get There

Chapter 1 – Strategic Business Management and Alignment

Module 2: Chapter 1 Checkpoint

Chapter 2 – Communicating Strategy and Plans

Module 2: Chapter 2 Checkpoint

Chapter 3 – Creating and Measuring Strategic Value

Module 2: Chapter 3 Checkpoint

Module 3: Chapter 3 Checkpoint

Module 3: Numbers Shape the Business Narrative

Chapter 1 – Introducing the Accounting and Finance Organization

Module 3: Chapter 1 Checkpoint

Chapter 2 – Financial Statements and What They Tell Us

Module 3: Chapter 2 Checkpoint

Chapter 3 – Setting Budgets or Hourly Rates

Module 4: Making It Work

Chapter 3 – Strategic Communication Management

Module 4: Chapter 3 Checkpoint

Chapter 1 – Introducing the Strategic Communication Organization

Module 4: Chapter 1 Checkpoint

Chapter 2 – Strategic Communication Value and Process

Module 4: Chapter 2 Checkpoint

Module 5: Operations Gets it Done

Chapter 1 – Introducing the Operations Management Organization

Module 5: Chapter 1 Checkpoint

Chapter 2 – Operations Management

Module 5: Chapter 2 Checkpoint

Chapter 3 – Operational Improvement and Change Initiatives

Module 5: Chapter 3 Checkpoint

Module 6: Marketing is the Pulse

Chapter 3 – Marketing Plans Align with Strategy

Module 6: Chapter 3 Checkpoint

Chapter 1 – Introducing the Marketing Organization

Module 6: Chapter 1 Checkpoint

Chapter 2 – The Market Environment

Module 6: Chapter 2 Checkpoint

Module 7: Its About the People

Chapter 1 – Introducing the Human Resource Organization

Module 7: Chapter 1 Checkpoint

Chapter 2 – People Management

Chapter 3 – Managing People in Today’s Workplace

Module 7: Chapter 2 Checkpoint

Module 7: Chapter 3 Checkpoint

Module 1: Chapter 1 Checkpoint

Business of Business for Communication Professionals
Module 1: Economics Sets the Stage
Chapter 1 – A Global View
Module 1: Chapter 1 Checkpoint

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Question 1 of 3

1. Question

An understanding of the external forces that may impact business is crucial to its context. P.E.S.T.L.E. analysis guides commpros to learn about the ____________ factors that impact the organization.

Pollution, energy, strategic, tool, liability and equality
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Political, economic, social, technological, legal and environmental
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Plan, ethical, sales, tax, license and earnings
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Question 2 of 3

2. Question

The key to work successfully in the different economic phases shifted across time. Drag the key to success with its economic phase.

Sort elements

Agricultural
Industrial
Knowledge – Information

Independent, self-reliant.

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Follow directions, meet production requirements.

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Learn quickly, focus on your specialty.

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Question 3 of 3

3. Question

What work is valued _____. Select all that apply.

Stays the same no matter what the economic environment is.
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Shifts with the economic focus.
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Must be understood by workers to be successful.
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Only applies to U.S companies.
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