Business of Business for Communication Professionals

Module 1: Economics Sets the Stage
Chapter 1 – A Global View
Module 1: Chapter 1 Checkpoint
Chapter 2 – A National View
Module 1: Chapter 2 Checkpoint
Chapter 3 – Getting Down to Business
Module 1: Chapter 3 Checkpoint
Module 2: Strategy is the Map to Get There
Chapter 1 – Strategic Business Management and Alignment 
Module 2: Chapter 1 Checkpoint
Chapter 2 – Communicating Strategy and Plans
Module 2: Chapter 2 Checkpoint
Chapter 3 – Creating and Measuring Strategic Value
Module 2: Chapter 3 Checkpoint
Module 3: Chapter 3 Checkpoint
Module 3: Numbers Shape the Business Narrative
Chapter 1 – Introducing the Accounting and Finance Organization
Module 3: Chapter 1 Checkpoint
Chapter 2 – Financial Statements and What They Tell Us
Module 3: Chapter 2 Checkpoint
Chapter 3 – Setting Budgets or Hourly Rates 
Module 4: Making It Work
Chapter 3 – Strategic Communication Management
Module 4: Chapter 3 Checkpoint
Chapter 1 – Introducing the Strategic Communication Organization
Module 4: Chapter 1 Checkpoint
Chapter 2 – Strategic Communication Value and Process
Module 4: Chapter 2 Checkpoint
Module 5: Operations Gets it Done
Chapter 1 – Introducing the Operations Management Organization
Module 5: Chapter 1 Checkpoint
Chapter 2 – Operations Management
Module 5: Chapter 2 Checkpoint
Chapter 3 – Operational Improvement and Change Initiatives
Module 5: Chapter 3 Checkpoint
Module 6: Marketing is the Pulse
Chapter 3 – Marketing Plans Align with Strategy
Module 6: Chapter 3 Checkpoint
Chapter 1 – Introducing the Marketing Organization
Module 6: Chapter 1 Checkpoint
Chapter 2 – The Market Environment
Module 6: Chapter 2 Checkpoint
Module 7: Its About the People
Chapter 1 – Introducing the Human Resource Organization
Module 7: Chapter 1 Checkpoint
Chapter 2 – People Management
Chapter 3 – Managing People in Today’s Workplace
Module 7: Chapter 2 Checkpoint
Module 7: Chapter 3 Checkpoint
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Module 1: Chapter 1 Checkpoint

Business of Business for Communication Professionals Module 1: Economics Sets the Stage Chapter 1 – A Global View Module 1: Chapter 1 Checkpoint

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Take Our AI in Public Relations and Communication Survey

The Global Alliance for Public Relations and Communication Management has partnered with the Centre for Strategic Communication Excellence (CSCE) and Reputation Lighthouse — on a Responsible AI survey to understand the AI evolution better as it pertains to the Public Relations and Communication profession.  

We want to uncover how professionals address ethical and responsible AI and benchmark professional insights and influence. This information will be used to prepare for the Global Alliance AI Symposium in Venice in May in conjunction with the Global Alliance’s Annual Meeting and European Regional Council Meeting. Based on this survey data and the AI Symposium, we will update the Global Alliance’s Guiding Principles for Ethical and Responsible AI and connect the dots to the Global Alliance’s Responsible Communication Movement. So, this is your opportunity to have a voice in this critical advocacy for our profession. 

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Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

28 March, 9:00 AM AEDT
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In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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