Business of Business for Communication Professionals

Module 1: Economics Sets the Stage
Chapter 1 – A Global View
Module 1: Chapter 1 Checkpoint
Chapter 2 – A National View
Module 1: Chapter 2 Checkpoint
Chapter 3 – Getting Down to Business
Module 1: Chapter 3 Checkpoint
Module 2: Strategy is the Map to Get There
Chapter 1 – Strategic Business Management and Alignment 
Module 2: Chapter 1 Checkpoint
Chapter 2 – Communicating Strategy and Plans
Module 2: Chapter 2 Checkpoint
Chapter 3 – Creating and Measuring Strategic Value
Module 2: Chapter 3 Checkpoint
Module 3: Chapter 3 Checkpoint
Module 3: Numbers Shape the Business Narrative
Chapter 1 – Introducing the Accounting and Finance Organization
Module 3: Chapter 1 Checkpoint
Chapter 2 – Financial Statements and What They Tell Us
Module 3: Chapter 2 Checkpoint
Chapter 3 – Setting Budgets or Hourly Rates 
Module 4: Making It Work
Chapter 3 – Strategic Communication Management
Module 4: Chapter 3 Checkpoint
Chapter 1 – Introducing the Strategic Communication Organization
Module 4: Chapter 1 Checkpoint
Chapter 2 – Strategic Communication Value and Process
Module 4: Chapter 2 Checkpoint
Module 5: Operations Gets it Done
Chapter 1 – Introducing the Operations Management Organization
Module 5: Chapter 1 Checkpoint
Chapter 2 – Operations Management
Module 5: Chapter 2 Checkpoint
Chapter 3 – Operational Improvement and Change Initiatives
Module 5: Chapter 3 Checkpoint
Module 6: Marketing is the Pulse
Chapter 3 – Marketing Plans Align with Strategy
Module 6: Chapter 3 Checkpoint
Chapter 1 – Introducing the Marketing Organization
Module 6: Chapter 1 Checkpoint
Chapter 2 – The Market Environment
Module 6: Chapter 2 Checkpoint
Module 7: Its About the People
Chapter 1 – Introducing the Human Resource Organization
Module 7: Chapter 1 Checkpoint
Chapter 2 – People Management
Chapter 3 – Managing People in Today’s Workplace
Module 7: Chapter 2 Checkpoint
Module 7: Chapter 3 Checkpoint
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Module 1: Economics Sets the Stage

Business of Business for Communication Professionals Module 1: Economics Sets the Stage

In this module, we focus on economic fundamentals to understand what impact economic conditions have on a business. We start with developing a global perspective on industrial revolutions, life-changing economic events that change the way the world conducts business.

We then discuss how the economy of the country where a company locates impacts it. As an example, we will discuss the evolution of the economic and business environment in the United States (U.S.); however, the story of economic development played out in countries around the world so you’ll be able to see how economics sets the stage for what businesses and organizations do across the globe.

We finish with a look at the company or organizational level to see how different types of organizations operate and what that means for an organization’s focus, decision-making and communication.

This module has three chapters with a checkpoint at the end of each chapter:
• Chapter 1 – A Global View of Economics
• Chapter 2 – A National View of Economics
• Chapter 3 – Getting Down to Economics in Business
At the end of this module, you will have an understanding of:
• the economic legacy, or the world’s historical inheritance, of industrial revolutions,
• the uniqueness of different national economic systems,
• how business type affects the economics of a business, and
• economic considerations for the communication professional.

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The Global Alliance for Public Relations and Communication Management has partnered with the Centre for Strategic Communication Excellence (CSCE) and Reputation Lighthouse — on a Responsible AI survey to understand the AI evolution better as it pertains to the Public Relations and Communication profession.  

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Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

28 March, 9:00 AM AEDT
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In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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