(AUD) $
Australian dollar($)
United States (US) dollar($)
Pound sterling(£)
Euro(€)
Canadian dollar($)
Centre for Strategic Communication Excellence Logo
Global Alliance for PR and Communication Management Logo
Become Member
Read Our Latest Article
  1. Home
  3. Resources
  5. Insights
  7. The Science of Storytelling

The Science of Storytelling

Picture of Gabrielle Dolan
Gabrielle Dolan
Estimated time to read:
3 mins
Total Run Time:
3 mins
    Share:

    Table of Contents

    The Centre for Strategic Communication Excellence is pleased to present a series of five articles written by Gabrielle Dolan, a global thought leader on authentic leadership and business story telling. In this article, Gabrielle take us on a journey inside the human mind sharing how storytelling helps messages stick. Storytelling is increasingly being introduced to companies as they…

    To access this post, you need to become a member.

    About The Author

    Picture of Gabrielle Dolan
    Gabrielle Dolan
    Follow
    Gabrielle Dolan is a best-selling author and international speaker on business storytelling and authentic leadership. She is also the founder of Jargon Free Fridays. Her latest book Real Communication: How to be you and lead true, is published by Wiley. Follow this link to find out more about Gabrielle.
    Learn More
    Select your currency
    AUD Australian dollar
    USD United States (US) dollar
    GBP Pound sterling
    EUR Euro
    CAD Canadian dollar
    Scroll to Top

    Last Chance to Influence 2026 Trends – Complete the Survey Now!

    At the Centre for Strategic Communication Excellence, we believe data drives decisions. That’s why we’re supporting Gallagher’s global State of the Sector 2026 survey—the global benchmark for internal comms and employee experience.

    This year’s theme, “The Readiness Gap,” explores how organisations can close the distance between where they are and where they need to be.

    We’re asking:

    • Are communication teams equipped to lead change?
    • Is AI helping or hindering?
    • How aligned is communication with HR and leadership?

    Complete the survey before October 24 to access your personalised dashboard and get early access to the full report.

    Take the survey now
    Your insights will shape the trends that define our industry in 2026.

    Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

    28 March, 9:00 AM AEDT
    Learn more

    In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

    Welcome Back!

    We are looking into an issue where the loading icon for the reset password keeps spinning .
    The email will still be sent so be sure to check your spam.