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# CSCE

Centre for Strategic Communication Excellence

## Sitemaps

- [XML Sitemap](https://thecsce.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [News](https://thecsce.com/news/)

## Pages

- [Home](https://thecsce.com/) - With decades of experience, the Centre for Strategic Communication Excellence offers effective strategic communication skills to professionals in any industry.
- [Faculty](https://thecsce.com/faculty/) - EXPERT LEADERSHIP Our Faculty Members of our faculty are recognised experts in their fields and are dedicated to the study and practice of communication. The Centre for Strategic Communication Excellence boasts a faculty of global communication leaders from diverse global markets. Adrian Cropley CO-FOUNDEROAM, FRSA, IABC Fellow, SCMP Adrian Cropley CO-FOUNDEROAM, FRSA, IABC Fellow, SCMP
- [Self-Assessment](https://thecsce.com/career-evaluator/self-assessment/) - LEARN Career Evaluator Self-Assessment Complete the self-assessment below for insight into your own professional skills. Career Evaluator Notify BusinessStrategyResearch, Analysis and MeasurementEthics, Law and GovernanceMessagingChannel TacticsStakeholder EngagementEmail Address Business Communication professionals are expected to understand and analyse the organisational operating environment against the communication challenges and opportunities. To do so they must demonstrate effectiveness
- [Team](https://thecsce.com/team/) - EXPERT LEADERSHIP Our Team Members of our team are recognised experts in their fields and are dedicated to the study and practice of communication. The Centre for Strategic Communication Excellence boasts a team of global communication leaders from diverse global markets. Adrian Cropley CO-FOUNDEROAM, FRSA, IABC Fellow, SCMP Adrian Cropley CO-FOUNDEROAM, FRSA, IABC Fellow, SCMP
- [International Women's Day 2026 Submissions](https://thecsce.com/international-womens-day-2026-submissions/) - International Women's Day 2026 Submissions Questions for you 1. Whose voices are missing from our campaigns, media outreach, and storytelling? 2. When misinformation undermines women’s rights, how should communication professionals respond? 3. What is one simple action communication professionals can take to make their work more inclusive of all women and girls? Please Upload Your
- [Member-Only Presentations](https://thecsce.com/member-only-presentations/) - GROW Member-Only Presentations We host frequent webinars that CSCE members can attend for free. If you can’t join live, we provide video recordings, detailed session notes, and additional resources to access afterward.Not a member yet? Become a member Your Member Only Presentations NEW! Konstanty Sliwowski Hiring in 2026: What Needs to Change for Leaders and
- [Konstanty Sliwowski: Hiring in 2026: What Needs to Change for Leaders and Candidates](https://thecsce.com/member-only-presentations/konstanty-sliwowski-hiring-in-2026-what-needs-to-change-for-leaders-and-candidates/) - Hiring in 2026: What Needs to Change for Leaders and Candidates Downloadable Resources Hiring in 2026 Webinar Session Notes The High-Signal Hiring Resource Pack (details below) Konstanty has generously made available a collection of free resources through the School of Hiring, including:seven hiring frameworksinterview practice GPTearly release copy of The Interviewer’s Playbookhis weekly newsletter featuring templates,
- [Toolkits](https://thecsce.com/toolkits/) - THRIVE • TOOLKITS The Right Tools for the Job Toolkits To Help You On Your Career Journey A plan gives your communication direction and helps you prepare for a lot of what you may need to overcome in the future. We’ve developed a suite of planning toolkits, templates and checklists to help guide your communication. We
- [Gabrielle Dolan: Story Intelligence: The Craft of Authentic Storytelling Made Smarter with AI](https://thecsce.com/gabrielle-dolan-story-intelligence-the-craft-of-authentic-storytelling-made-smarter-with-ai/) - Story Intelligence: The Craft of Authentic Storytelling Made Smarter with AI Downloadable Resources Story Intelligence Webinar Session Notes 1. Elements of a Story 2. Five Critical Success Factors 3. Business Storytelling Checklist Sorry!You need to be a paid member to view this video Become a Member Craft Authentic Storytelling Discover how the power of story
- [Wayne Aspland: The AI Playbook for Strategic Communication Professionals: Positioning for 2026 and Beyond](https://thecsce.com/wayne-aspland-the-ai-playbook-for-strategic-communication-professionals-positioning-for-2026-and-beyond/) - The AI Playbook for Strategic Communication Professionals: Positioning for 2026 and Beyond Downloadable Resources AI Playbook Webinar Session Notes CSCE Model for Integrating AI Tools Into Your Workflow People Matter - Why Communication and Change are critical to our AI-enabled future (PowerPoint) Sorry!You need to be a paid member to view this video Become a
- [Dawn Grzena: Beyond the Numbers: Turning Metrics into Your Secret Weapon for Resilience and Impact](https://thecsce.com/dawn-grzena-beyond-the-numbers-turning-metrics-into-your-secret-weapon-for-resilience-and-impact/) - Beyond the Numbers: Turning Metrics into Your Secret Weapon for Resilience and Impact Downloadable Resources Beyond the Numbers Webinar Session Notes Understanding the Fear: Why People Dread Metrics (PowerPoint) The CSCE Measure What Matters toolkit Sorry!You need to be a paid member to view this video Become a Member Your Secret Weapon Why do so many
- [Podcasts](https://thecsce.com/podcasts/) - THRIVE • PODCASTS Tune Into Experience Leading communication professionals sharing their career Journey and experts sharing their wisdom and knowledge to develop professional skills. Two Brilliant Podcasts to Pick From! Vantage Point! Vantage point is a special podcast from the Centre For Strategic Communication Excellence, where we take a deeper dive into the skills that communication
- [Community Work](https://thecsce.com/community-work/) - Cornerstone Elites Nursery and Early Primary School Our Community Work A firm foundation for a better future in Shauri Yako, Mombasa “Education is the most powerful weapon which you can use to change the world.” Nelson Mandela At the Centre for Strategic Communication Excellence (CSCE), we believe education has the power to change lives. As
- [Upcoming Events](https://thecsce.com/upcoming-events/) - QUALITY TIME WITH THE EXPERTS Upcoming Events “To learn, read; to understand, participate.” ― Debasish Mridha The Centre for Strategic Communication Excellence constantly has new opportunities for you, and anyone, to participate with others to learn and teach amongst diverse topics. Take a look at what we have coming up below. You might just see
- [Artificial Intelligence](https://thecsce.com/communicating-ai/) - THRIVE • COMMUNICATING AI Artificial Intelligence Learn all about this exploding industry and how it relates to you Responsible AI for the Communication Profession The CSCE Guidelines to responsible AI use There are many other uses of AI for strategic communication where technology enhances communication professionals’ efficiency, effectiveness, and capabilities. We must however use AI
- [Learn About Our Courses](https://thecsce.com/our-courses/) - LEARN About Our Courses Good things come to people who wait, but better things come to those who go out and get them. Three Different Types of Courses! In-Class Courses Join our communication experts in live courses with a real student-teacher experience. Learn More On-Demand Courses Adapt to your schedule and learn at your own
- [Partners](https://thecsce.com/partners/) - PARTNERS Our Partners "Alone we can do so little; together we can do so much." – Helen Keller We work globally with a select group of partners that share our goals and values to deliver research, professional development and strategic communication services. We are honoured to introduce you to the people we are fortunate to
- [FAQ](https://thecsce.com/faq/) - LEARN Frequently Asked Questions We are pleased to share some common questions our clients ask us. If you can’t find the answer you’re looking for please contact us. How do I register for a course? Go to the course you wish to register for, click the date of the course you wish to register for,
- [Our Foundation](https://thecsce.com/about/) - Our Foundation Some people dream of success – we deliver it. We are an award-winning global communication professional development organisation, trusted by some of the world’s highest profile organisations, governments and individuals. The story of when Sia met Adrian began in February 2008, when Sia was speaking at a conference, which Adrian was chairing. They
- [Transforming with GenAI: Kick-start Your GenAI Journey](https://thecsce.com/transforming-with-genai-kick-start-your-genai-journey/) - Transforming with GenAI: Kick-start Your GenAI Journey Transforming with GenAI: Kick-start Your GenAI Journey Generative AI is transforming the way communication professionals work, think, and create. But beyond the buzzwords, how can we strategically integrate AI to enhance content quality, boost productivity, and elevate our role as trusted advisors? In this webinar, Wayne Aspland, a seasoned communication and
- [Advocacy for Ethical AI Implementation A Voice for Responsible Communication](https://thecsce.com/advocacy-for-ethical-ai-implementation-a-voice-for-responsible-communication/) - Advocacy for Ethical AI Implementation A Voice for Responsible Communication Responsible AI Advocacy and Communication Thanks to all those who attended the webinar as part of the Global Alliance Responsible Communications – Ethics First Month 2025!This webinar was about advocating for responsible AI implementation and communication. Bonnie Caver, a board member of the Global Alliance,
- [Thank You](https://thecsce.com/thank-you/) - Thank you for your purchase! Your payment was successful. You'll be redirected to your dashboard in a few seconds.
- [Forum](https://thecsce.com/community/) - [wpforo]
- [Our Fellows](https://thecsce.com/fellows/our-fellows/) - GROW • FELLOWS Our Fellows Celebrating Communication Excellence The CSCE awards the fellowship designation to members for impact and outstanding contribution to the global communication profession. Edyta Blachowska Ann-Marie Blake Helene Bradley Rob Briggs Bonnie Caver Anthea Cudworth Jo Curkpatrick Mark Estes George Gkioulekas Amanda Hamilton-Attwell Sue Heuman Deborah Hileman Mary Hills Dan Holden Mike
- [Grow](https://thecsce.com/grow/) - GROW Become a Member Connect with communication professionals around the world. Enterprise Membership For global corporate teams, this membership offers the best value. Access highly skilled, executive communication leaders from around the world. CSCE’s faculty has decades of experience in strategic communication leadership, crisis communication, change programs, employee communication, media relations, marketing and more. Here’s
- [Fady Ramzy: Building Influence on LinkedIn: Personal Branding Strategies that Work](https://thecsce.com/fady-ramzy-building-influence-on-linkedin-personal-branding-strategies-that-work/) - Fady Ramzy : Building Influence on LinkedIn: Personal Branding Strategies that Work Building Influence on LinkedIn This webinar, hosted by the CSCE’s own Sia Papageorgiou, features Fady Ramzy, a leading LinkedIn expert, global media influencer, and creator of the LinkedIn Influence Blueprint program, who shared fascinating insights.With over 27 years of experience and collaborations with
- [Announcements](https://thecsce.com/announcements/) - LEARN Announcements The Latest News from The CSCE Centre for Strategic Communication Excellence Reaffirms Commitment to Integrity, Independence and Truth in Communication Twice the Expertise. Double the Impact. Groundbreaking report on AI in PR and Communication management Celebrating Ten Years of Communication Excellence Centre for Strategic Communication Excellence Announces Exclusive Partnership with Global Communication Certification
- [In-Class Courses](https://thecsce.com/in-class-courses/) - LIVE FACE-TO-FACE OR VIRTUAL In-Class Courses Facilitated by one of our communication experts, you can join one of our public programs, where you’ll meet other professionals online or in the classroom. Members Save Even More! While all members get access to our exclusive communication courses, all Professional, Executive and Enterprise members save 20% on all
- [Mental Wellbeing](https://thecsce.com/mental-health/) - THRIVE • MENTAL HEALTH Mental Wellbeing Taking care of your future starts with you. Mental Health & Wellbeing: A Guide Through The Noise For Communication Professionals And Business Leaders. This resource has been developed to assist communication professionals and business leaders to take a leadership role in helping their organisations’ workforce cope with mental health
- [#WeLeadComms Gift](https://thecsce.com/weleadgift/) - EXCLUSIVE OFFER Congratulations on being a #WeLeadComms honoree. To celebrate, the Centre for Strategic Communication Excellence is happy to offer you our Professional Membership free for three months. This offer is only valid until December 25, so act soon! Claim Offer Having an issue checking out? Try clicking here instead As a professional member, you’ll
- [Free Member Trial](https://thecsce.com/freemembertrial/) - We are very thankful for our many free network members and would like to offer you the opportunity to try a professional membership for FREE for three months.Sign up before September 16 to receive three months of professional membership at no cost. Claim Offer Having an issue checking out? Try clicking here instead As a
- [Andy Green: Unlock Your 'Purpos' Power](https://thecsce.com/andy-green-unlock-your-purpos-power/) - Andy Green: Unlock Your 'Purpos' Power Download Presentation Slides Sorry!You need to be a paid member to view this video Become a Member Unlock Your 'Purpos' Power During this webinar, hosted by the CSCE’s own Sia Papageorgiou, Andy discussed the groundbreaking concept of ‘Purpos.’ This isn’t just another buzzword—it’s a new dimension in communication that
- [Monique Zytnik: Internal Communication in the Age of Artificial Intelligence](https://thecsce.com/monique-zytnik-internal-communication-in-the-age-of-artificial-intelligence/) - Monique Zytnik: Internal Communication in the Age of Artificial Intelligence Sorry!You need to be a paid member to view this video Become a Member AI in Internal Communication On August 27, 2024, the CSCE hosted the launch of Monique Zytnik‘s new book, Internal Communication in the Age of Artificial Intelligence along with our friends at the International Association
- [Responsible AI for the Communication Profession](https://thecsce.com/responsible-ai-for-the-communication-profession/) - THRIVE • ARTIFICIAL INTELLIGENCE Responsible AI for the Communication Profession A guide for communication professionals The Organisation for Economic Co-operation and Development (OECD) Principles on Artificial Intelligence (AI) adopted in May 2019, “promote innovative and trustworthy AI, which respects human rights and democratic values.” (1) Advancements in AI technologies are creating transformative changes within our
- [Oliver Stelling: The Role of AI in Strategic Communication and Public Diplomacy](https://thecsce.com/oliver-stelling-the-role-of-ai-in-strategic-communication-and-public-diplomacy/) - Watch the latest CSCE Communicating AI Forum with Oliver Stelling to explore AI's role in strategic communication.
- [Growth](https://thecsce.com/growth/) - GROW On CSCE Connection is the building block to your success. It All Starts With a Membership! The CSCE offers different kinds of memberships each with its own features! As a member of the CSCE community, you’ll have access to all kinds of tools, resources and opportunities to meet your needs. Network Member (Absolutely Free!)
- [Learn](https://thecsce.com/learn/) - LEARN On CSCE "It's what you learn after you know it all that counts." - Harry Truman We Have the Tools to Help You Succeed! The CSCE is pleased to offer you the chance to learn and grow as a communication professional. From courses you can take on your own time to special events and
- [Resubscribe](https://thecsce.com/resubscribe/) - Resubscribe Email Not getting emails? Resubscribe here! If you’re not receiving emails from CSCE, it maybe be due to being unsubscribed.Sometimes it can happen accidentally in any email host but luckily you can resubscribe here! Fill out the form below and you’ll receive a confirmation email shortly from noreply @ focuscom.ca. If you’re still having
- [Contact Us](https://thecsce.com/contact-us-2/) - Contact Us Question or comment? Shoot us a message and we'll get back to you soon. Not receiving our emails? Try Resubscribing Contact Form Updates First NameLast NameEmailSubjectYour MessageSubmit Form
- [Edit Profile](https://thecsce.com/edit-profile/) - [wppb-edit-profile]
- [On-Demand Courses](https://thecsce.com/on-demand-courses/) - AT YOUR OWN PACE On-Demand Courses Learn on your own, at your own pace, or on your own schedule with on-demand training. Each course comes with a certificate and continuing professional development points. Members Save Even More! While all members get access to our exclusive communication courses, all Professional, Executive and Enterprise members save 20%
- [Career Evaluator](https://thecsce.com/career-evaluator/) - LEARN Career Evaluator Excelling starts with you. Created by communication professionals for communication professionals. The Career Evaluator™ is a free self-assessment that evaluates individual knowledge and experience against the Global Standard of the Profession, best practices and our Competency Model for Strategic Communication Management.The career evaluator™ will help you to:Identify your strengths and gaps in
- [Results](https://thecsce.com/career-evaluator/results/) - Back to Main Page CAREER EVALUATOR RESULTS Your Career Evaluator Results for January 1, 1970 are ready! You are... Early Career Learn More About Your Result Overall, you have little awareness or practical experience. You have some idea about application but no training yet. Limited Business Limited Strategy Limited Research, Analysis and Measurement Limited Ethics,
- [Your Results](https://thecsce.com/your-results/) - [pdfResults]
- [Designations](https://thecsce.com/fellows/) - GROW • FELLOWS Elevate Your Career Seek a CSCE fellowship today. Be a CSCE Fellow (FCSCE) The CSCE awards fellowships to members for impact and outstanding contribution to the global communication profession. Our fellows are leaders within the profession and play a key role within the CSCE to support our values, help develop and mentor other
- [In-House Courses](https://thecsce.com/in-house-courses/) - Tailored for your team and business In-House Courses Check out the many courses we run in-house or tell us about your needs and we will produce a bespoke program for your organisation. Members Save Even More! While all members get access to our exclusive communication courses, all Professional, Executive and Enterprise members save 20% on
- [Thank You For Signing Up!](https://thecsce.com/thank-you-for-signing-up/) - Hello, Landon! Your sign up was successful. You'll be redirected to your dashboard in a few seconds.
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- [Etn Speaker Category](https://thecsce.com/etn-speaker-category/)
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- [Etn Category](https://thecsce.com/etn_category/)
- [Global Standard](https://thecsce.com/global-standard/) - LEARN Global Standard The Global Standard of the Communication Profession. Directed by then Chair of the International Association of Business Communicators (IABC), Adrian Cropley OAM, FRSA, IABC Fellow, SCMP, the principles of the Global Standard of the Communication Profession are based on quantitative and qualitative research with a broad scope of stakeholder groups, including over
- [Courses](https://thecsce.com/our-courses/courses/) - LEARN Course List Good things come to people who wait, but better things come to those who go out and get them. Taking strategic communication courses with CSCE is a worthwhile investment for individuals working in any industry In today’s world, effective communication skills are crucial, and these courses can equip you with the strategies
- [Competency Model](https://thecsce.com/competency-model/) - LEARN Competency Model CSCE Competency Model for Strategic Communication Management The CSCE Competency Model for Strategic Communication Management provides a framework for the core competencies required as a communication professional. The depth and mix of skills depends on the individual career path of each professional. Specialist skills are offered in addition to those defined in
- [Career Roadmap](https://thecsce.com/career-roadmap/) - LEARN Career Roadmap Career Paths of the Communication Professional Extensive research conducted by the International Association of Business Communicators (IABC) has defined four major stages that constitute the career path of a communication professional regardless of country, business type, industry or other variables. The career paths are neither contingent on years of service, nor are
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- [Terms and Conditions](https://thecsce.com/terms-and-conditions/) - Terms and Conditions The important fun stuff. This site and its contents are subject to copyright. The site material copyright is owned by the Centre for Strategic Communication Excellence, or in the case of some material, a third party. The site function and operation copyright are owned by the Centre for Strategic Communication Excellence. You may
- [Privacy Policy](https://thecsce.com/privacy-policy/) - Privacy Policy Know what we need to know. The Centre for Strategic Communication Excellence has created this privacy statement in order to demonstrate our firm commitment to privacy. We are committed to protecting your privacy and the confidentiality of any personal information we collect from you, whether that information is provided in written form, verbally
- [Forum](https://thecsce.com/community-2/) - [wpforo]
- [Groups](https://thecsce.com/groups/)
- [Certified Memberships](https://thecsce.com/grow/certified-memberships/) - GROW • DESIGNATION Elevate Your Career Seek a CSCE designation today. Member Designation (MCSCE) A member designation is awarded to any registered member who has a passion for positive communication and who has achieved either: Tertiary qualification or equivalent from a recognised institution in a discipline of communication OR Has had two or more years
- [Content restricted](https://thecsce.com/content-restricted/) - [wcm_content_restricted]
- [Activity](https://thecsce.com/activity/)
- [Members](https://thecsce.com/members/)
- [Register](https://thecsce.com/register/)
- [Activate](https://thecsce.com/activate/)
- [Shop](https://thecsce.com/shop/)
- [Messages](https://thecsce.com/messages/) - [bp-better-messages]
- [My AI Account](https://thecsce.com/myai-account/) - [wpaicg_my_account]
- [Login](https://thecsce.com/login/) - Checkout Back to Course Details Hello landonk, looks like you're already logged in. Want to sign in as a different user? Log Out
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- [Services](https://thecsce.com/services-2/) - Industry-focused services for public and private clients
- [Services](https://thecsce.com/services/) - Industry-focused services for public and private clients
- [Overview](https://thecsce.com/overview-2/) - Management Consulting Strategy consultants are hired by clients to support them with strategic decision making, which includes the development of strategy and to an extent also the execution of strategic plans. Business analysis is used if the aim of the project is that an existing business will be improved and thus likely to change. We
- [Sample Page](https://thecsce.com/sample-page/) - This is an example page. It's different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this: Hi there! I'm a bike messenger
- [Test home](https://thecsce.com/test-home/) - Add Your Heading Text Here The Convert Group Our Most Popular Services
- [Events](https://thecsce.com/events/) - Best business conferences for entrepreneurs
- [Case Studies - Filters](https://thecsce.com/case-studies-filters/)
- [Case Studies](https://thecsce.com/case-studies/) - Building trust in society and solving important problems
- [Careers](https://thecsce.com/careers/) - We are just getting started So far, we’ve connected more than 2 billion people — which means we still have more than 5 billion to go. The scale and complexity of our work are unprecedented, and the work we do makes a real difference in the lives of people around the world. See what drives
- [Meet Our People](https://thecsce.com/meet-our-people-2/)
- [Meet Our People](https://thecsce.com/meet-our-people/)
- [Overview](https://thecsce.com/overview/) - We believe that we’re only as good as the good we do. All the facts and figures that talk to our size and diversity and years of history, as notable and important as they may be, are secondary to the truest measure of Convert Group: the impact we make in the world. So, when people

## My Templates

- [Header](https://thecsce.com/?elementor_library=header) - Content area
- [Designation-Application-FCSCE](https://thecsce.com/?elementor_library=designation-application-fcsce) - Content area
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- [InHouse Courses](https://thecsce.com/?elementor_library=inhouse-courses) - SCM1: Strategic Planning and Outcomes Master the blueprint for strategic communication excellence. Course Description In this two-day Strategic Communication management (SCM) course, you’ll learn how to design and execute strategic communication that delivers measurable outcomes. From aligning with organisational goals to assessing the impact of your initiatives, this program equips you with the tools and
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- [Single-Resource](https://thecsce.com/?elementor_library=single-resource) - Home Resource How to Use AI to Elevate Strategic Internal Communication Single-Resource 1 min Total Run Time:1 min Share: Table of Contents Few communication professionals had any experience managing a crisis state for so long. The relentlessness and unpredictability of the pandemic, coupled with the uncertainty, was unprecedented territory for communication professionals. Healthscope’s challenges Working
- [Resources Archive / Thrive](https://thecsce.com/?elementor_library=resources-archive-thrive) - THRIVE On CSCE Expand your knowledge and stay ahead of the game with our insightful and informative articles. Great Ideas Start With a Click! Our ready-to-go articles and information resources can help you consider different approaches to your communication challenges, as well as some points you might not have considered. Harness the power of expertise
- [Old-AIPlaybook](https://thecsce.com/?elementor_library=old-aiplaybook) - THRIVE • COMMUNICATING AI Artificial Intelligence Learn all about this exploding industry and how it relates to you Responsible AI for the Communication Profession The CSCE Guidelines to responsible AI use There are many other uses of AI for strategic communication where technology enhances communication professionals’ efficiency, effectiveness, and capabilities. We must however use AI
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- [Single-Webinar](https://thecsce.com/?elementor_library=single-webinar) - Home Webinars Single-Webinar Single-Webinar THRIVE On CSCE Expand your knowledge and stay ahead of the game with our insightful and informative articles. Great Ideas Start With a Click! Our ready-to-go articles and information resources can help you consider different approaches to your communication challenges, as well as some points you might not have considered. Harness
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- [Partners-March212025](https://thecsce.com/?elementor_library=partners-march212025) - PARTNERS Our Partners "Alone we can do so little; together we can do so much." – Helen Keller We work globally with a select group of partners that share our goals and values to deliver research, professional development and strategic communication services. We are honoured to introduce you to the people we are fortunate to
- [Old-PodcastPage](https://thecsce.com/?elementor_library=old-podcastpage) - THRIVE • PODCASTS Tune Into Experience Leading communication professionals sharing their career Journey and experts sharing their wisdom and knowledge to develop professional skills. Two Brilliant Podcasts to Pick From! Vantage Point! Vantage point is a special member-only podcast from the Centre For Strategic Communication Excellence, where we take a deeper dive into the skills that
- [Block-Podcast-2](https://thecsce.com/?elementor_library=block-podcast-2) - Block-Podcast-2
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- [Block-Announcement](https://thecsce.com/?elementor_library=block-announcement) - Block-Announcement
- [AccountCreation](https://thecsce.com/?elementor_library=accountcreation) - Content area
- [Single-InClassCategory](https://thecsce.com/?elementor_library=single-inclasscategory) - LIVE FACE-TO-FACE OR VIRTUAL In-Class Courses Facilitated by one of our communication experts, you can join one of our public programs, where you’ll meet other professionals online or in the classroom. Members Save Even More! While all members get access to our exclusive communication courses, all Professional, Executive and Enterprise members save 20% on all
- [Block-CourseCustomSML](https://thecsce.com/?elementor_library=block-coursecustomsml) - Block-CourseCustomSML
- [New-CoursesBlock](https://thecsce.com/?elementor_library=new-coursesblock) - New-CoursesBlock
- [DesignationBadges](https://thecsce.com/?elementor_library=designationbadges) - MCSCE GCSCE FCSCE
- [LearnDash Single Course](https://thecsce.com/?elementor_library=learndash-single-course) - LearnDash Single Course Price Enroll Now! Already enrolled? Click here or scroll down to find your course content. Understanding the importance of managing your time, in order to achieve your goals.Understanding the common barriers to effective time managementTips and techniques to managing your time better
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## Courses

- [SiloSmasher](https://thecsce.com/courses/silosmasher/) - Course Description: To put participants in a position to integrate their organizations by understanding how internal influence works, and by actively closing gaps by making introductions between key people. What to Expect: Explain the role of internal influence in organizationsDrive an understanding of how internal influence works – and how a participant can tap into
- [Business of Business for Communication Professionals](https://thecsce.com/courses/business-of-business-for-comm-professionals/) - Length: 7 modules with three chapters in each module. Each student can, if they choose, take a knowledge check at the end of each module chapter to assess comprehension. Each module is about one hour. A Course Knowledge Check can be done upon completion of the seven modules. Certificate of Achievement: Business Acumen for Communication
- [Powerful Presentations](https://thecsce.com/courses/powerful-presentations/) - Deliver messages that engage your audience and shift perceptions. Course description: Whether you’re speaking with a large audience or a small team of people, your ability to clearly communicate and influence awareness, understanding and support is critical. This one-day course will prepare you to deliver messages, engage your audience and shift perceptions. What to expect: Identify and
- [Communicating About Societal Impact: ESG communication](https://thecsce.com/courses/communicating-about-societal-impact-esg-communication/) - How to plan and implement communication programs that communicate about environmental, social and governance (ESG) initiatives. Course description: This two-day virtual course reinforces the importance of developing and implementing purposeful communication and teaches communication professionals a number of practical ways they can improve the way they communicate their organisation’s social impact and performance. Explore how to
- [Take Charge of Change – Europe](https://thecsce.com/courses/take-charge-of-change-europe/) - This virtual course is delivered over four consecutive weeks and runs for 90mins at a time. Course description: This course will help you understand the context and psychology of change in a way that helps you take charge of a communication approach that engages people, builds key relationships and minimises the impact on business, productivity
- [Take Charge of Change – North America](https://thecsce.com/courses/take-charge-of-change-north-america/) - This virtual course is delivered over four consecutive weeks and runs for 90mins at a time. Course description: This course will help you understand the context and psychology of change in a way that helps you take charge of a communication approach that engages people, builds key relationships and minimises the impact on business, productivity
- [Measuring Internal Communication – Asia-Pacific](https://thecsce.com/courses/measuring-internal-communication-asia-pacific/) - Communication research and measurement are fundamental inputs and outputs to developing a communication strategy and delivering business results. Course description: In this one-day virtual course, learn how to use research to inform strategy and how to measure the impact of your work returning great ROI to your organisation. What to expect: Benchmark your current state across
- [Measuring Internal Communication - North America](https://thecsce.com/courses/measuring-internal-communication-north-america/) - Communication research and measurement are fundamental inputs and outputs to developing a communication strategy and delivering business results. Course description: In this one-day course, learn how to use research to inform strategy and how to measure the impact of your work returning great ROI to your organisation. What to expect: Benchmark your current state across
- [Measuring Internal Communication - Europe](https://thecsce.com/courses/measuring-internal-communication-europe/) - Communication research and measurement are fundamental inputs and outputs to developing a communication strategy and delivering business results. Course description: In this one-day course, learn how to use research to inform strategy and how to measure the impact of your work returning great ROI to your organisation. What to expect: Benchmark your current state across
- [Strategic Communication Management 3: Business Leader](https://thecsce.com/courses/strategic-communication-management-3-business-leader/) - Demonstrate your business acumen by ensuring your communication strategy delivers on the business strategy. Course description: This one-day course is designed for communication professionals who currently occupy, or want to occupy senior leadership roles within organisations, and those who want to gain a better understanding of business strategy. This course builds on senior communication knowledge
- [Strategic Communication Management 2: Strategic Advisor](https://thecsce.com/courses/strategic-communication-management-2-strategic-advisor/) - Continue to build your value as a strategic advisor and explore how you influence the business and those around you. Course description: This one-day course continues to build your value as a strategic advisor as we explore how you influence the business and the people around you. Build your listening, advising and insight abilities with
- [Strategic Communication Management 1: The Communication Professional](https://thecsce.com/courses/strategic-communication-management-1-the-communication-professional/) - Build your value as a strategic communication professional. Course description: This two-day course teaches communication professionals how to plan and implement communication initiatives grounded in business thinking that adds greater value to stakeholders and deliver business results. From analysing the business environment to defining needs, segmenting audiences and delivering measurable outcomes, you'll walk away with
- [Foundations of Strategic Communication Management](https://thecsce.com/courses/foundations-of-strategic-communication-management/) - Foundations of Strategic Communication Management introduces you to the strategic communication management process that will help you to plan and implement communication initiatives grounded in business thinking to deliver real business results. From analysing the business environment to defining needs, segmenting audiences and delivering measurable outcomes, you'll walk away with a robust planning process for
- [How to Give and Receive Feedback Effectively](https://thecsce.com/courses/how-to-give-and-receive-feedback-effectively/) - Understanding the different types of feedback in the work place, and tips and pointers on how to give feedback, so that it is received effectively.
- [How to Manage Your Time Effectively](https://thecsce.com/courses/how-to-manage-your-time-effectively/) - Understanding the importance of managing your time, in order to achieve your goals.Understanding the common barriers to effective time managementTips and techniques to managing your time better
- [How to Deal with Difficult People at Work](https://thecsce.com/courses/how-to-deal-with-difficult-people-at-work/) - Identify common behaviour difficult people exhibitDiscuss practical ways to minimise the disruptive impact these people have on your life.
- [Communicating AI : Building the Playbook 2019](https://thecsce.com/courses/communicating-ai-building-the-playbook-2019/) - These videos share the findings of the Communicating AI: Building the Playbook 2019 survey. The survey was sponsored by the The Centre for Strategic Communication Excellence in collaboration with research partner Heimann Hills Marketing Group, Chicago and Cropley Communication, the research resource

## Resources

- [The Role of Communication in Advancing Rights, Justice and Action for Women and Girls](https://thecsce.com/resources/the-role-of-communication-in-advancing-rights-justice-and-action-for-women-and-girls/) - International Women’s Day is often associated with celebration. But it is also an opportunity to pause and reflect on the role each of us plays in creating a more equitable and inclusive world.This year’s United Nations theme — Rights, Justice, Action for ALL Women and Girls — is a powerful reminder that progress does not
- [How to Use AI to Elevate Strategic Internal Communication](https://thecsce.com/resources/how-to-use-ai-to-elevate-strategic-internal-communication/) - There has never been a more important moment for internal communication professionals to step up strategically.For years, we’ve said we want a seat at the table. We’ve said we want to be seen as advisors not order-takers. We’ve said we want to demonstrate impact not just output.AI gives us a genuine opportunity to do exactly
- [Centre for Strategic Communication Excellence Reaffirms Commitment to Integrity, Independence and Truth in Communication](https://thecsce.com/resources/centre-for-strategic-communication-excellence-reaffirms-commitment-to-integrity-independence-and-truth-in-communication/) - 5 February, 2026 Like many in our global community, we’ve been reflecting on the pressures facing our profession, where friends and colleagues are working under increasing scrutiny and constraint in the execution of their roles. At the Centre for Strategic Communication Excellence, we believe communication has the power to be a force for good in
- [Why Being Busy Isn’t the Same as Being Strategic](https://thecsce.com/resources/why-being-busy-isnt-the-same-as-being-strategic/) - Communication professionals are some of the busiest people in any organisation.They have full calendars, attend back-to-back meetings and respond to endless requests. The work never really stops; it just rolls from one priority to the next.Busyness has almost become a proxy for value. If you’re flat out, you must be important. If your inbox is
- [What Powerful Press Releases Look Like in 2026](https://thecsce.com/resources/what-powerful-press-releases-look-like-in-2026/) - For more than a decade, the press release has been pronounced dead with almost ritual regularity. And yet it continues to play a central role in how news moves from organizations to newsrooms. The reason is straightforward: journalists still use press releases.Survey after survey confirms this across markets. In Australia, for example, the 2025 Medianet
- [What Hiring Managers Miss When They Say 'Too Senior'](https://thecsce.com/resources/what-hiring-managers-miss-when-they-say-too-senior/) - I’ve conducted thousands of interviews across nearly two decades, and one rejection pattern stands out above all others: experienced professionals being ruled out with vague labels like ‘too senior,’ ‘too broad,’ or ‘not quite the right fit.’These aren’t thoughtful assessments. They’re red flags that reveal a deeper problem: hiring managers don’t know what they’re actually
- [Communicating for Inclusion: A New Era for DEI in Our Profession](https://thecsce.com/resources/communicating-for-inclusion-a-new-era-for-dei-in-our-profession/) - The launch of the Global Alliance DE&I Policy Framework 2025 marks a defining moment for our profession — one that elevates diversity, equality, equity and inclusion from aspirational ideals to clear, practical, globally aligned standards for action. As communication professionals, we do more than deliver messages. We shape meaning. We guide leaders. We help organisations navigate complexity, build trust
- [From Hype to Hope to Reality (Part 3)](https://thecsce.com/resources/from-hype-to-hope-to-reality-part-3-on-no-its-the-training-trainwreck/) - If you haven't yet read part one of "From Hype to Hope to Reality (Part 2)", you can click here to open the article in a new tab. Click here This series looks at three realities of the AI journey ahead and why it’s critical that communication and change professionals are part of the conversation.
- [From Hype to Hope to Reality (Part 2)](https://thecsce.com/resources/from-hype-to-hope-to-reality-part-2/) - If you haven't yet read part one of "From Hype to Hope to Reality", you can click here to open the article in a new tab. Click here This series looks at three realities of the AI journey ahead and why it’s critical that communication and change professionals are part of the conversation. Today, we’re
- [From Hype to Hope to Reality (Part 1)](https://thecsce.com/resources/from-hype-to-hope-to-reality-part-1/) - We’re heading into a period of transformation like nothing we’ve ever experienced. Comms and Change have a critical role to play. One of the most interesting views of our AI journey is described by Gartner’s annual hype cycles. As the image below shows, in 2024 AI was in the middle of ‘peak hype’ and Gartner
- [Architecting Corporate Reputation in an AI-Driven World: Why Trust Needs Designers, Not Defenders](https://thecsce.com/resources/architecting-corporate-reputation-in-an-ai-driven-world-why-trust-needs-designers-not-defenders/) - Reputation used to be something leaders believed they could manage. It sat quietly in the background, shaped by a predictable mix of experiences, communication, and time. You earned credibility slowly and, if you were delivering on your promises, earned equity for when you failed. But we have undergone a fundamental shift. The speed of information,
- [Great CSCE Resources for AI Week!](https://thecsce.com/resources/great-csce-resources-for-ai-week/)
- [Happy Birthday ChatGPT: How the Comms Profession is being Rewritten](https://thecsce.com/resources/happy-birthday-chatgpt-how-the-comms-profession-is-being-rewritten/) - When ChatGPT burst into our lives three years ago on 30 November 2022, most of us were surprised how good generative AI had become. Professional communicators started experimenting with drafting, editing and brainstorming but were also worried about its accuracy, ethical risks and potential to replace our roles.This year, we’re liking the productivity gains but we’re
- [Inside Out: Professional Development Trends in 2025 and Beyond](https://thecsce.com/resources/inside-out-professional-development-trends-in-2025-and-beyond/) - In the latest episode of Inside/Out, IABC Executive Director Peter Finn sits down with CSCE co-founder Sia Papageorgiou.Sia shares why certification is more than a credential — it’s a mindset shift that elevates communication professionals to think and lead strategically. She and Peter explore trends shaping professional development, from AI and micro-certifications to closing the
- [Redefining Productivity for Communication Professionals](https://thecsce.com/resources/redefining-productivity-for-communication-professionals/) - It’s November, and you can feel it – that end-of-year rush when inboxes overflow, meetings multiply and everyone seems to be running on empty. For many communication professionals, being “busy” has become a badge of honour. But I’m not convinced that busy equals productive – and it certainly doesn’t equal strategic.Over the past few months,
- [Story Intelligence: Why Your Stories Matter More Than Ever in the Age of Distrust and AI](https://thecsce.com/resources/story-intelligence-why-your-stories-matter-more-than-ever-in-the-age-of-distrust-and-ai/) - In 1938, an adaption of HG Wells’ “The War of the Worlds” was broadcast on radio and sent listeners into a panic. Thousands believed they were hearing genuine news reports of an alien invasion, missing the disclaimer that it was fiction. Nearly a century later, we face a similar crisis. But this time, the fabrications
- [How communication professionals can shape the future with four strategic plays](https://thecsce.com/resources/how-communication-professionals-can-shape-the-future-with-four-strategic-plays/) - We’re standing at a critical point in our profession — and it’s not just about AI. It’s about leadership. The Communication Professional’s Playbook in the Age of AI lays out a clear and urgent path forward. In a world of machine-speak, fragmented messaging and widespread trust erosion, the Communication Professional's role has never been more strategic, more
- [Why Confidence Matters More Than Competence in Communication](https://thecsce.com/resources/why-confidence-matters-more-than-competence-in-communication/) - Over the past week, I’ve spent time with communication professionals who are smart, capable and deeply committed to their craft. They’ve done the training, they know the theory and they care about making a difference in their organisations. And yet, when the moment comes to step up as the trusted advisor they want to be,
- [Twice the Expertise. Double the Impact.](https://thecsce.com/resources/twice-the-expertise-double-the-impact/) - Due to popular demand, the Global Communication Certification Council (GCCC) and the Centre for Strategic Communication Excellence (CSCE) are doubling the number of instructors for the GCCC Certification Masterclass starting this October. This expansion allows us to offer more sessions at more convenient times for participants around the world. Sue Heuman, ABC, SCMP, MC, IABC
- [Why Communication Professionals Should Think Like Biologists](https://thecsce.com/resources/why-communication-professionals-should-think-like-biologists/) - In nature, monocultures are fragile. A field of one single crop might look neat, but it’s vulnerable — one pest, one disease and the whole thing can be wiped out. By contrast, ecosystems with a mix of species are far more resilient. Plants cross-pollinate, share nutrients and create an environment where life can adapt to
- [You Don’t Need Louder Comms, You Need a Stronger Core](https://thecsce.com/resources/you-dont-need-louder-comms-you-need-a-stronger-core/) - I’ve worked with enough teams over the years to know this: most communication failures aren’t caused by poor messaging. They’re caused by misalignment. It doesn’t matter how many channels you use or how polished your narrative sounds — if people don’t share a common understanding of where you’re going and why, how they work together or
- [Artificial Intelligence vs. Humans; Tech Boundaries; Hype and Reality; AI Ethics](https://thecsce.com/resources/artificial-intelligence-vs-humans-tech-boundaries-hype-and-reality-ai-ethics/) - In this episode, András Baneth is joined by two global experts in the communication world—Bonnie Caver, founder of Reputation Lighthouse and board member of the Global Alliance for PR, and Adrian Cropley, founder of the Centre for Strategic Communication Excellence. They meet in Brussels to discuss the real-world implications of artificial intelligence in communication, ethics,
- [The Communication Professional Every CCO Wants on Their Team](https://thecsce.com/resources/the-communication-professional-every-cco-wants-on-their-team/) - You’re solid on paper—and even better in practice. But let’s talk about what makes a Chief Communication Officer say, “That’s who I want on my team.” Every CCO or communication hiring leader has a shortlist of qualities they look for when building a team—and it’s rarely just about technical skill. It’s about who they trust
- [Stop Relying on AI to Solve Your Leadership Gaps](https://thecsce.com/resources/stop-relying-on-ai-to-solve-your-leadership-gaps/) - The conversation in leadership circles is changing fast. Artificial intelligence (AI) promises new levels of speed, efficiency, and insight that were unthinkable just a few years ago. I’m the first to say that’s exciting. At the Centre for Strategic Communication Excellence, we’ve championed the responsible use of AI from day one. We’re a founding signatory
- [Sia's IABC World Conference 2025 Experience](https://thecsce.com/resources/sias-iabc-world-conference-2025-experience/) - “What you do makes a difference, and you have to decide what kind of difference you want to make.” – Jane Goodall That’s the energy I’m taking with me as I leave IABC’s World Conference in Vancouver – grateful, inspired, and more committed than ever to this incredible profession. 🩷Since becoming a member in 2007, IABC
- [It’s Time to Lead: Results of the AI in PR and Communication Management Study](https://thecsce.com/resources/its-time-to-lead-results-of-the-ai-in-pr-and-communication-management-study/) - We’re in the middle of a seismic shift — one that’s not just reshaping how we communicate, but redefining who we are as communication professionals. At the Global Alliance Symposium in Venice on Friday 16 May 2025, the Global Alliance for Public Relations and Communication Management released groundbreaking research into the state of AI in
- [AI in PR: Landmark Global Study Reveals Opportunities and Risks](https://thecsce.com/resources/ai-in-pr-landmark-global-study-reveals-opportunities-and-risks/)
- [5 Ways to Use ChatGPT for Media Training Prep](https://thecsce.com/resources/5-ways-to-use-chatgpt-for-media-training-prep/) - Media training is essential for executives, spokespersons, and public figures, equipping them with the skills to communicate effectively and stay on message during interviews. A well-prepared interviewee can confidently handle journalist questions, ensuring their key messages resonate with the intended audience. With 75% of PR professionals now using AI tools like ChatGPT for media relations
- [A View From The Top – Episode 48 – Adedoyin Jaiyesimi](https://thecsce.com/resources/a-view-from-the-top-episode-48-adedoyin-jaiyesimi/)
- [A View From The Top – Episode 47 - Richard Etienne](https://thecsce.com/resources/a-view-from-the-top-episode-47-richard-etienne/)
- [Our Profession Needs to Talk About the Future](https://thecsce.com/resources/our-profession-needs-to-talk-about-the-future/) - The communication profession is at a crossroads, as are the organisations we support. The next few years will bring rapid, transformative change, and we need to be ready.Organisations and employees will increasingly operate in an environment shaped by: AI and emerging technologies redefining how work gets done. An even faster pace of change... yes, faster
- [Quiet Voices, Loud Impact: Rethinking Internal Communication for an Introverted Workforce](https://thecsce.com/resources/quiet-voices-loud-impact-rethinking-internal-communication-for-an-introverted-workforce/) - In this session, CSCE Co-founder Sia Papageorgiou FRSA, FCSCE, SCMP was joined by the remarkable Richard Etienne, award-winning personal brand and communication consultant and founder of The Introvert Space. Together, they explored how organisations can move beyond the outdated assumption that only the loudest voices drive success. They discussed: Why traditional workplace communication often leaves
- [Groundbreaking report on AI in PR and Communication management](https://thecsce.com/resources/groundbreaking-report-on-ai-in-pr-and-communication-management/) - We’re thrilled to announce the release of our landmark research report, “Reimagining Tomorrow: AI in PR and Communication Management.” This comprehensive global study, representing nearly 500 voices from across the PR and communication profession, provides powerful insights into how our industry is navigating the AI revolution. The findings reveal both remarkable opportunities and critical challenges
- [Our Moment to Lead in the Age of AI](https://thecsce.com/resources/our-moment-to-lead-in-the-age-of-ai/) - We are at a pivotal crossroads for our profession — one where our leadership, ethics and voice as communication professionals’ matter more than ever. From the collective energy of the IABC Asia Pacific Fusion Conference in Manila to the upcoming European Communication Summit and AI Symposium in Venice, I’m reminded of something I’ve said before: the
- [Celebrating Ten Years of Communication Excellence](https://thecsce.com/resources/celebrating-ten-years-of-communication-excellence/) - Ten years ago, two communication professionals took everything they’d been advocating for – behind conference podiums, in boardrooms, over coffee – and turned it into something bigger.What if we created a centre of gravity for strategic communication excellence?What if we built a place where professionals could grow, connect, and lead with purpose?What if we amplified the strategic
- [Professional Development Research Results Available to Read Now!](https://thecsce.com/resources/professional-development-research-results-available-to-read-now/)
- [2025 CSCE Professional Development Survey: Research Results](https://thecsce.com/resources/2025-csce-professional-development-survey-research-results/) - SIGNALS AND SHIFTS Insights from the 2025 CSCE Professional Development Survey A global snapshot of capability, confidence, and the critical tensions shaping the future of the communication profession. Click here to read the report Illuminating the path forward This research began with a striking paradox: Professional development consistently ranks as a top priority for communication
- [The A-Team: Why Comms Leaders Must Act Now on AI, Data & Social](https://thecsce.com/resources/the-a-team-why-comms-leaders-must-act-now-on-ai-data-social/) - In this webinar, we explored how communication professionals can stay relevant and lead with confidence in a world rapidly shaped by artificial intelligence, data analytics, and evolving social platforms. Joined by an exceptional panel – Asha Oberoi, Adrian Cropley, and Alex Manchester – we unpacked everything from AI governance and ethical implementation to audience targeting, automation, and
- [The Biggest Joke in Internal Communication? Still Failing to Prove Our Value](https://thecsce.com/resources/the-biggest-joke-in-internal-communication-still-failing-to-prove-our-value/) - Despite growing complexity in our organisations, too many internal communication professionals remain stuck in a tactical loop, failing to demonstrate their strategic value. In this insightful webinar, Sharn Kleiss, lead author of Gallagher’s State of the Sector report, joins Sia Papageorgiou FRSA, FCSCE, SCMP to unpack why our profession continues to struggle with credibility – and what needs
- [Vantage Point: Leader Led Communication with Ulrike Seminati](https://thecsce.com/resources/vantage-point-leader-led-communication-with-ulrike-seminati/) - In this episode, host Adrian Cropley chats with leadership communication specialist Ulrike Seminati. Ulrike shares her insights on 'leader led communication,' emphasising its importance in fostering genuine, face-to-face dialogues. They discuss leaders' critical rol in translating company goals into relevant and motivating messages for their teams and how effective communication can bridge the gap created by digital interactions
- [Vantage Point: Digital Communication and AI with Tarek Kamil](https://thecsce.com/resources/vantage-point-digital-communication-and-ai-with-tarek-kamil/) - In this episode of 'Vantage Point' host Adrian Cropley chats with Tarek Kamil, CEO and founder of Cerkl, about the transformative power of AI for internal communication. Tarek shares insights from his 10-year journey with AI and how it's revolutionising internal communication through personalised engagement. Key highlights include the efficiency AI brings, the importance of empathy in communication,
- [Vantage Point - Personal Branding](https://thecsce.com/resources/vantage-point-personal-branding/) - In this episode, Adrian Cropley chats with Cairo-based solopreneur Fady Ramzy , who has had a long career traversing the world of tech, digital communication, and digital marketing. Now specialising in 'personal brand'. Fady is a shining example of a solopreneur, creating balance in his life by doing what he is passionate about. Today, we
- [Vantage Point - Organisation Trust Rob Briggs](https://thecsce.com/resources/vantage-point-organisation-trust-rob-briggs/) - Join us on Vantage Point as Adrian Cropley chats with CSCE Fellow Robert Briggs, a seasoned change management and internal communication professional based in Scotland. Briggs discusses the fundamental aspects of organisational trust, providing a nuanced definition of trust and emphasising the role of ethics and competence in its foundation. Reflecting on changes in public trust over recent
- [Vantage Point: Building a Great Agency with Jyoti Khan and Natalie Chak](https://thecsce.com/resources/vantage-point-building-a-great-agency-with-jyoti-khan-and-natalie-chak/) - In Vantage Point, Jyoti Khan and Natalie Chak discuss their strategic communications consultancy, Bricks and Clicks, which combines internal and external communications to create authentic brand narratives for Asian and European companies.
- [Vantage Point: All Things Awards with Anthea Cudworth](https://thecsce.com/resources/vantage-point-all-things-awards-with-anthea-cudworth/) - In this episode of Vantage Point, let’s hear from Anthea Cudworth, an experienced corporate affairs professional and chair of the International Association of Business Communications Award Committee. The discussion covers Anthea’s extensive career, the importance of awards in the communication profession, and tips for successful award submissions. Discover the value of participating in the IABC Gold
- [The Battle for Truth in a Polarised World Communication vs Propaganda](https://thecsce.com/resources/the-battle-for-truth-in-a-polarised-world-communication-vs-propaganda/) - Our world is in chaos. Trust is fractured, societies are divided, and misinformation spreads faster than ever. The rise of AI, social media, and political tribalism has blurred the lines between communication and propaganda, leaving people struggling to discern truth from manipulation. Communication is about facts, data, and a strategic approach—a tool to solve societal and organisational challenges using
- [Celebrating Women in Communication and the Future We Shape](https://thecsce.com/resources/celebrating-women-in-communication-and-the-future-we-shape/) - Women in communication are shaping the world with their leadership, innovation, and generosity. The official theme of International Women’s Day 2025, “For ALL women and girls: Rights. Equality. Empowerment.”, calls us to champion inclusivity, challenge stereotypes, and amplify voices that need to be heard. In the Centre for Strategic Communication Excellence (CSCE) community, we see these
- [A View From The Top – Episode 45 - Anthea Cudworth](https://thecsce.com/resources/a-view-from-the-top-episode-45-anthea-cudworth/)
- [A View From The Top - Episode 46 - Asha Oberoi](https://thecsce.com/resources/a-view-from-the-top-episode-46-asha-oberoi/) - Join host Adrian Cropley as he dives into the world of digital strategy and data-driven insights with Asha Oberoi, Managing Director and Head of Digital and Insights at FTI Consulting. With over 20 years of experience in media and consulting, Asha shares her journey from an early fascination with news and information to becoming a leader in using data
- [Cutting Internal Comms? Why That’s a Multi-Million-Dollar Mistake](https://thecsce.com/resources/cutting-internal-comms-why-thats-a-multi-million-dollar-mistake/)
- [CSCE supports PRSA’s commitment to DEI](https://thecsce.com/resources/csce-supports-prsas-commitment-to-dei/) - At the Centre for Strategic Communication Excellence (CSCE), we fully support the Public Relations Society of America (PRSA) and its February 10, 2025, statement reaffirming its commitment to diversity, equity, and inclusion (DEI). PRSA has recognised the growing challenges facing DEI initiatives, stating: “At the Public Relations Society of America (PRSA), our commitment to diversity, equity and inclusion
- [What Trump’s Return Means for Global Inclusive Communication](https://thecsce.com/resources/what-trumps-return-means-for-global-inclusive-communication-2/)
- [Why poor communication is costing organisations more than they realise](https://thecsce.com/resources/why-poor-communication-is-costing-organisations-more-than-they-realise/) - How much is poor communication really costing organisations?The answer? An eye-watering $37 billion across the US and UK – and that was back in 2011. That is not a typo by the way – that is billion, with a ‘B.’Imagine what that figure looks like today. And yet, leaders still dismiss it as a ‘nice-to-have.’Despite mounting evidence, many organisations
- [A communication cull would be a multi-million-dollar mistake by the Australian Government](https://thecsce.com/resources/a-communication-cull-would-be-a-multi-million-dollar-mistake-by-the-australian-government/) - “Positions have been advertised that include those required for cultural diversity and inclusion adviser positions, change managers and internal communication specialists, but such positions, as I say, do nothing to improve the lives of everyday Australians.” – Peter Dutton, Opposition Leader (The Age, 31 January 2025) Recent comments from Opposition Leader Peter Dutton dismissing internal
- [What Trump’s Return Means for Global Inclusive Communication](https://thecsce.com/resources/what-trumps-return-means-for-global-inclusive-communication/) - During his last presidency, Donald Trump was found to have lied 30,573 times during his four years in office, or an average of 21 mistruths per day. Now, with his return to the White House, Trump and his supporters have targeted a new focus: DEI. What is DEI? DEI stands for diversity, equity, and inclusion. These principles
- [Executive Communication and Coaching: Driving influence, value, and trust](https://thecsce.com/resources/executive-communication-and-coaching-driving-influence-value-and-trust/) - Episode SummaryGlobal strategic communication leader Adrian Cropley joins Renee Griffin, MBA, APR, SCMP, to discuss the privilege and fragile balancing act of executive communication and coaching.Episode NotesAchieving communication excellence at the executive level takes a business leadership mindset combined with a good dose of agility and more than a dash of political astuteness. At this
- [2025 Is The Year We Stop Proving Our Worth As Communication Professionals And Start Leading With It](https://thecsce.com/resources/2025-is-the-year-we-stop-proving-our-worth-as-communication-professionals-and-start-leading-with-it/) - Lately, I’ve been reflecting on the opportunities ahead for our profession – and sharing my hopes for where we can go next. It’s not just wishful thinking either because I know what’s possible when we step into our full potential as communication professionals.This year I challenge you to stop proving your worth (reactive) and start
- [Transparency Is Not an Old-Fashioned Ideal](https://thecsce.com/resources/transparency-is-not-an-old-fashioned-ideal/) - Does transparency in communication matter today? A recent American President was found to have lied 30,573 times during his four years in office, or an average of 21 mistruths per day. Despite this, he claims to be mostly truthful, and his supporters do not seem deterred by his many fabrications. If a president disregards honest,
- [Why Internal Communication teams should be driving AI adoption in their organisation](https://thecsce.com/resources/why-internal-communication-teams-should-be-driving-ai-adoption-in-their-organisation/) - Amid rapid advances in Artificial Intelligence (AI), the use of AI among internal communication professionals has been on the rise in recent years. Despite this, AI adoption in internal communication practice has received limited scholarly attention, particularly in an Australian context. To remedy this, I recently conducted a research project at RMIT examining how
- [Episode 15 - Sue Heuman ABC, MC](https://thecsce.com/resources/episode-15-sue-heuman-abc-mc/)
- [The inside scoop on internal communications](https://thecsce.com/resources/the-inside-scoop-on-internal-communications/) - Use the player above, or listen on your podcast app of choice here Sia Papageorgiou was recently featured on the Less Chatter, More Matter Podcast, hosted by Mel Loy, to talk about the progress and ongoing challenges in the field of internal communication. The pair discuss a recent report by the Centre and Haiilo, which
- [Strategic Internal Communication: Bridging the Value Gap](https://thecsce.com/resources/strategic-internal-communication-bridging-the-value-gap/) - A recent research report by the CSCE and Haiilo uncovers a critical challenge facing strategic internal communication professionals.
- [Adapt or Die: PR in the Age of AI](https://thecsce.com/resources/adapt-or-die-pr-in-the-age-of-ai/)
- [Mastering LinkedIn for Professional Success: Expert Insights from Fady Ramzy ](https://thecsce.com/resources/mastering-linkedin-for-professional-success-expert-insights-from-fady-ramzy/) - LinkedIn is no longer just a platform to showcase your resume. It’s a powerful tool for building connections, personal branding, and driving business growth.
- [Building an Authentic Personal Brand That Drives Influence and Value](https://thecsce.com/resources/building-an-authentic-personal-brand-that-drives-influence-and-value/) - How do we craft a personal brand that breaks through the noise authentically and meaningfully? The answer lies in defining what makes us indispensable and communicating that value in a way that resonates across all levels of the organisation.
- [How to Build a Brilliant Champion Network: A Final Word with Howard Krais](https://thecsce.com/resources/how-to-build-a-brilliant-champion-network-a-final-word-with-howard-krais/) - Creating a champion network can be one of the most transformative ways to strengthen internal communication and boost engagement. From my own experience working with various organisations, these networks have the power to ignite positive change. However, success hinges on more than just selecting the right individuals—it requires fostering a community of influencers who inspire
- [Why communication professionals should be in the boardroom.](https://thecsce.com/resources/why-communication-professionals-should-be-in-the-boardroom/) - In today’s boardrooms and C-suites, there is an increasing demand for the skills and expertise that communication professionals have in abundance.
- [Strategic Internal Communication: Research Results](https://thecsce.com/resources/strategic-internal-communication-research-results-2/) - Our collaboration with Hailo seeks to bring much-needed attention to the often overlooked, yet pivotal, role that strategic internal communication professionals play in shaping and supporting organisational success.
- [Strategic Internal Communication: Research Results](https://thecsce.com/resources/strategic-internal-communication-research-results/) - Overcoming Challenges and Demonstrating Value Are internal communication professionals equipped to be the strategic drivers their organisations desperately need? Click here to read the report In Partnership with: CSCE's Foreword In today’s dynamic business environment, internal communication professionals play a pivotal role in driving organisational success. Our work involves strategically aligning communication efforts with business
- [How Inclusive and Accessible Communication Drives Engagement: A Conversation with Ann-Marie Blake](https://thecsce.com/resources/how-inclusive-and-accessible-communication-drives-engagement-a-conversation-with-ann-marie-blake/) - Effective communication is about more than just delivering a message—it’s about ensuring that everyone, regardless of background or ability, can access and engage with the content. Growing up in Melbourne as the daughter of Greek immigrants, I witnessed the challenges my parents faced in navigating language barriers. These experiences shaped my understanding of how vital
- [Why you need to discover your ‘Purpos’ to realise your ambitions and potential in 2025 and beyond](https://thecsce.com/resources/why-you-need-to-discover-your-purpos-to-realise-your-ambitions-and-potential-in-2025-and-beyond/) - The groundbreaking concept of 'Purpos' enables you to overcome these challenges. This isn't just another buzzword – it's a new dimension in social interaction that goes beyond traditional influence and persuasion. Building on Aristotle's principles of Ethos, Logos, and Pathos, it takes it a step further by exploring how 'Purpos' serves as your core changemaking story and narrative that fuels your inner confidence and drives you to make a difference. Your ‘Purpos Manifesto’ goes beyond telling a chronology of your life by serving as a potent mirror for self-reflection as well as a portrait that allows others to understand admire and support your journey.
- [Driving Engagement and Success with a Strategic Narrative](https://thecsce.com/resources/driving-engagement-and-success-with-a-strategic-narrative/) - Creating a compelling strategic narrative is key to driving employee engagement and aligning your team around a shared purpose.
- [Why Did Edelman Start a Counter Disinformation Unit?](https://thecsce.com/resources/why-did-edelman-start-a-counter-disinformation-unit/) - Edelman, a global communication firm, responded to this growing challenge by launching a Counter Disinformation Unit. Dave Fleet, Edelman’s head of Global Digital Crisis, explained that organisations have been seeking help to combat this rising problem, driven by the weaponisation of culture, geopolitical instability, and advancements in AI.
- [A View From The Top - Episode 44 - Kane Errol Choa](https://thecsce.com/resources/a-view-from-the-top-episode-44-kane-errol-choa/)
- [A View From The Top – Episode 43: Ritzi Villarico-Ronquillo, APR, IABC Fellow](https://thecsce.com/resources/a-view-from-the-top-episode-43-ritzi-villarico-ronquillo-apr-iabc-fellow/)
- [The Power of Listening and Leading Change: A Conversation with Howard Krais](https://thecsce.com/resources/the-power-of-listening-and-leading-change-a-conversation-with-howard-krais/) - In a world where change is relentless and technology continues to reshape our interactions, the role of communication professionals has never been more critical. Far beyond crafting messages, we are entrusted with the responsibility of transforming how our organisations listen, adapt, and ultimately thrive. Listening isn't just a soft skill—it’s a strategic necessity, and leaders who fail to cultivate this ability risk losing touch with the very people they rely on to drive success.
- [Sia Papageorgiou's Passion for GCCC Certification](https://thecsce.com/resources/stories-and-strategies-accreditation-vs-certification-for-communications-pros-sia-papageorgiou-podcast/)
- [Centre for Strategic Communication Excellence Announces Exclusive Partnership with Global Communication Certification Council](https://thecsce.com/resources/centre-for-strategic-communication-excellence-announces-exclusivepartnership-with-global-communication-certification-council/) - The CSCE is excited to announce our partnership with GCCC to provide communication certification courses and resources within the strategic communication world.
- [Employee Communication, Engagement and Experience: It’s all the same thing…right? (Part 1)](https://thecsce.com/resources/employee-communication-engagement-and-experience-its-all-the-same-thingright/) - Employee-focused professions have seen a rapid transformation over the last 50 years. It’s this speed that has led to a plethora of definitions, functions, as well as job titles – Personnel, Human Resources (HR), People & Culture, Internal Communication, Employee Communication, Employee Engagement, and Employee Experience. But what does it all mean and why are
- [Employee Communication, Engagement and Experience: It’s all the same thing…right? (Part 3)](https://thecsce.com/resources/employee-communication-engagement-and-experience-its-all-the-same-thingright-part-3/) - Employee-focused professions have seen a rapid transformation over the last 50 years. It’s this speed that has led to a plethora of definitions, functions, as well as job titles — Personnel, Human Resources, People & Culture, Internal Communication, Employee Communication, Employee Engagement, and Employee Experience. But what does it all mean and why are they
- [Employee Communication, Engagement and Experience: It’s all the same thing…right? (Part 2)](https://thecsce.com/resources/employee-communication-engagement-and-experience-its-all-the-same-thingright-2/) - Employee-focused professions have seen a rapid transformation over the last 50 years. It’s this speed that has led to a plethora of definitions, functions, as well as job titles — Personnel, Human Resources, People & Culture, Internal Communication, Employee Communication, Employee Engagement, and Employee Experience. But what does it all mean and why are they
- [Episode 39 - Tarek Kamil](https://thecsce.com/resources/episode-39-tarek-kamil/) - Enjoy what you heard? Tarek Kamil joined us for a members exclusive episode of Vantage Point! Available now to listen to for all members. View Podcast Episode
- [A View From The Top - Episode 42: Charu Raizada](https://thecsce.com/resources/a-view-from-the-top-episode-42-charu-raizada/)
- [The Social Media Issue](https://thecsce.com/resources/the-social-media-issue/)
- [AI and the Human Touch - Great Practices for Ethical and Empathetic Internal Communication](https://thecsce.com/resources/ai-and-the-human-touch-great-practices-for-ethical-and-empathetic-internal-communication/) - As I sit here, sipping my morning coffee and thinking about the leaps and bounds we've made in technology, I can’t help but marvel at how artificial intelligence (AI) is reshaping the world of internal communication. It feels like just yesterday that we were excited about the first email blast or mobile phone call! Fast
- [From Bots To Bonds: Keeping Internal Communication Human-Centric In The Age Of AI](https://thecsce.com/resources/from-bots-to-bonds-keeping-internal-communication-human-centric-in-the-age-of-ai/) - Following the recent webinar I co-hosted featuring Monique Zytnik, where we explored the intersection of internal communication and AI, we received a wealth of thought-provoking feedback and insightful questions from the audience. It was clear that there’s a deep interest in understanding how technology is reshaping our roles as communication professionals, especially in maintaining a
- [Learn, Grow, and Thrive—Join the First CSCE Member Meetup Plus More!](https://thecsce.com/resources/learn-grow-and-thrive-join-the-first-csce-member-meetup-plus-more/)
- [Creating a Positive Workplace: The Role of DEI and Strategic Communication](https://thecsce.com/resources/creating-a-positive-workplace-the-role-of-dei-and-strategic-communication/)
- [Sia Papageorgiou's Unforgettable Experiences from the IABC World Conference in Chicago](https://thecsce.com/resources/sia-papageorgious-unforgettable-experiences-from-the-iabc-world-conference-in-chicago/)
- [The 12 Steps To Strategic Internal Communication Planning](https://thecsce.com/resources/the-12-steps-to-strategic-internal-communication-planning/) - Strategic internal communication – the kind that influences business results and makes senior leaders sit up and take notice – doesn’t just happen by chance. It’s the result of structured and deliberate planning. So if you want to be a strategic internal communication professional, you need to act like one. Are you focusing on the
- [ Sia Papageorgiou's IABC World Conference Experience, and More!](https://thecsce.com/resources/siapapageorgiou-iabc-world-conference-experience-and-more/) - Sia Papageorgiou shares her insights from the 2024 IABC World Conference. Recently Sia Papageorgiou presented the findings of the internal communication survey.
- [The Responsible Use of AI, Certification Bootcamp and the Research Results Are In!](https://thecsce.com/resources/the-responsible-use-of-ai-certification-bootcamp-and-the-research-results-are-in/)
- [Tips to Integrate AI Into Your Communication Workflow, Employee Engagement and More!](https://thecsce.com/resources/tips-to-integrate-ai-into-your-communication-workflow-employee-engagement-and-more/)
- [ Digital Deception: The Truth Behind AI-Generated Met Gala Images and More!](https://thecsce.com/resources/digital-deception-the-truth-behind-ai-generated-met-gala-images-and-more/)
- [How to integrate AI tools into your communication workflow](https://thecsce.com/resources/how-to-integrate-ai-tools-into-your-communication-workflow/) - Integrating artificial intelligence (AI) tools into our workflow offers substantial benefits in today's rapidly evolving professional communication landscape. It can streamline operations, enhance efficiencies, and lead to significant cost savings. Moreover, it will free you up to focus on what adds value: advising the business. However, a strategic approach is essential to effectively incorporating AI
- [Strategic Internal Communication - Your Input Matters!](https://thecsce.com/resources/strategic-internal-communication-your-input-matters/)
- [What Does it Mean to Work Strategically in Internal Communication?](https://thecsce.com/resources/what-does-it-mean-to-work-strategically-in-internal-communication/)
- [Episode 41 - Michael Nord, SCMP](https://thecsce.com/resources/episode-41-michael-nord-scmp/)
- [OpenAI Introduces Voice Engine; LinkedIn Explores Short-Form Video and More!](https://thecsce.com/resources/openai-introduces-voice-engine-linkedin-explores-short-form-video-and-more/)
- [An Update on Global Artificial Intelligence Safeguards and More!](https://thecsce.com/resources/an-update-on-global-artificial-intelligence-safeguards-and-more/)
- [The Evolution of AI in Strategic Communication: Exploring the opportunity.](https://thecsce.com/resources/the-evolution-of-ai-in-strategic-communication-exploring-the-opportunity/) - In the ever-evolving landscape of strategic communication, the emergence of Artificial Intelligence (AI) is a pivotal evolution, reshaping how messages are crafted, disseminated, and evaluated. This in-depth exploration seeks to unravel the myriad ways in which AI is not just complementing but significantly enhancing the roles of communication professionals, ushering in an era of unprecedented
- [March 7/8 Issue](https://thecsce.com/resources/march-7-8-issue/)
- [January 23/24 2024 Issue](https://thecsce.com/resources/january-23-24-2024-issue/)
- [February is Ethics Month](https://thecsce.com/resources/february-is-ethics-month/)
- [Redefining Corporate Narratives with ESG Communications](https://thecsce.com/resources/redefining-corporate-narratives-with-esg-communications/) - Redefining Corporate Narratives with ESG Communications Zooming back to 2015, the notorious Dieselgate scandal involving Volkswagen instantly springs to mind as a real-life example of a company facing severe criticism for its mishandling of ESG communications. Despite vigorously promoting itself as an environmentally conscious entity and stressing its unwavering commitment to sustainability, Volkswagen's actions spoke
- [Five ways to rediscover the essence of strategic communication](https://thecsce.com/resources/five-ways-to-rediscover-the-essence-of-strategic-communication/) - In a world inundated with ever-evolving communication technologies and platforms, it's easy to get caught up in the whirlwind of complexity. The allure of cutting-edge tools, data analytics, and digital strategies can sometimes distract us from the essence of effective communication. As communication professionals and business leaders, there's incredible value in taking a step back
- [February 22/23, 2024 Issue](https://thecsce.com/resources/february-22-23-2024-issue/)
- [A View From The Top - Episode 40 Ulrike Seminati](https://thecsce.com/resources/a-view-from-the-top-episode-40-ulrike-seminati/)
- [January 10/11, 2024 Issue](https://thecsce.com/resources/january-10-11-2024-issue/)
- [Website Launch Newsletter](https://thecsce.com/resources/website-launch-newsletter/)
- [November 13 Newsletter](https://thecsce.com/resources/november-13-newsletter/)
- [November 29 Newsletter](https://thecsce.com/resources/november-29-newsletter/)
- [December 13 Newsletter](https://thecsce.com/resources/december-13-newsletter/)
- [Episode 38 - Rob Briggs, CIIC, FRSA](https://thecsce.com/resources/episode-38-rob-briggs-ciic-frsa/)
- [Episode 37 - Fady Ramzy](https://thecsce.com/resources/episode-37-fady-ramzy/)
- [Episode 36 - Jyoti Khan SCMP](https://thecsce.com/resources/episode-36-jyoti-khan-scmp/)
- [Episode 35 - Howard Krais](https://thecsce.com/resources/episode-35-howard-krais/)
- [Episode 34 - Priya Sarma ABC](https://thecsce.com/resources/episode-34-priya-sarma-abc/)
- [Developing Strategic Strength — A Process, Plan and Language Internal Communication Professionals Must Embrace](https://thecsce.com/resources/developing-strategic-strength-a-process-plan-and-language-internal-communication-professionals-must-embrace/) - Recently, I had the opportunity to collaborate with fellow internal communications professional, Daven Rosener, in producing a free and very useful resource titled “Problems, Traps and Opportunities: A Practical Guide to Help Internal Communication Professionals Avoid Struggle, Unlock New Ways of Working & Create Success” as well as an informational article featured on Catalyst. You
- [Is a little civility too hard?](https://thecsce.com/resources/is-a-little-civility-too-hard/) - What are we seeing in our world? As a mentor and coach to communication professionals and leaders worldwide, I have been picking up on a reoccurring theme in our chats for some time. It has to do with ‘civility’. During our conversations I often hear things like: “people are so angry”, “I saw someone abuse
- [The Internal Communication Playbook](https://thecsce.com/resources/the-internal-communication-playbook/) - Communication is like oxygen – it gives us life, but it can become toxic. By communicating in a positive way, and being open and honest with your audiences and stakeholders, you will provide life-giving oxygen to your people and the organisation. The Internal Communication Playbook was developed by CSCE faculty Dr Amanda Hamilton-Attwell ABC, IABC Fellow, to help
- [Mental wellbeing case study: HubSpot](https://thecsce.com/resources/mental-wellbeing-case-study-hubspot/) - Normalising mental health and wellbeing HubSpot is very intentional when it comes to checking in on the wellbeing of their people. They obsess over their culture, just like their product – because they recognise that culture is a product. HubSpot’s view is culture happens whether we like it or not, so why not create a culture we
- [Communicator: Confident Or Coward?](https://thecsce.com/resources/communicator-confident-or-coward/) - Yes, perhaps the term ‘coward’ is rather strong but it does make a point. Before I moved on from my communications role, I did not appreciate that not all communicators have the same trust and respect from their management that I experienced. Then, in my next role in communications and engagement research, I meet many
- [Are You Following Your Dream Or Drifting Into A Nightmare?](https://thecsce.com/resources/are-you-following-your-dream-or-drifting-into-a-nightmare/) - Because there’s a big difference! The first scenario – following your dream – happens once you’ve identified what it is that you would really love to be doing for a living and have put some thought into how you might make that a reality (often with the help of a coach to get you through
- [The Power of Language: Are We Communicators or Communication Professionals?](https://thecsce.com/resources/the-power-of-language-are-we-communicators-or-communication-professionals/) - Administrative professionals’ day is marked by many countries around the world as a day to recognise the contribution made by that profession to business. They used to be called secretaries. How and why they transitioned from “secretary” to “administrative professional” is an interesting read. It turns out that the National Secretaries Association was founded in
- [Change Management as a Core Competency for Communication Professionals](https://thecsce.com/resources/change-management-as-a-core-competency-for-communication-professionals/) - Part three of our series focuses on a quickly emerging opportunity, especially for those working in internal communication. Change management is quickly becoming a core competency for communication professionals. Over the past 25 years, business has evolved from a top down, hierarchical structure when the business changed because the boss said so to a more
- [Leading The Communication Function Into The Future: What It Takes](https://thecsce.com/resources/leading-the-communication-function-into-the-future-what-it-takes/) - Leading an internal communication function into the future will require dramatic shifts in the function’s role and the work that gets done. A critical first step is to abandon the cost center mindset and adopt a value creation mentality. Shareholders and business leaders have little patience with functions that don’t produce value. As more organizations
- [Successfully Managing Your Communication Career: Part 2](https://thecsce.com/resources/successfully-managing-your-communication-career-part-2/) - The Centre for Strategic Communication Excellence presents Part 2 of How to Successfully Manage Your Communication Career. John Clemons, APR, ABC, IABC Fellow offers a roadmap to get you from where you are to where you want to be. Evaluate the new position To truly understand the new role that you will be undertaking, you
- [Successfully Managing Your Communication Career: Part 1](https://thecsce.com/resources/successfully-managing-your-communication-career-part-1/) - Few people in the communication field today will stay with a single company for their whole career. And yet, two generations ago leaving a position after six to 12 months would have been considered insane. Bearing in mind this dichotomy and the recent volatile trends in employment, is it any wonder that people are asking
- [How to Add Value in 30 Days](https://thecsce.com/resources/how-to-add-value-in-30-days/) - John Clemons, ABC, IABC Fellow offers the following advice on how to quickly establish credibility and demonstrate value as a senior communication practitioner after joining a new company, agency or organisation. He says "While business functions, focus, strategy, goals and missions may differ, these are some tried-and- tested actions you may want to keep in
- [It's Personal Branding. Not Personal Marketing.](https://thecsce.com/resources/its-personal-branding-not-personal-marketing/) - Be a thought leader! Position yourself as an authority! Build your audience! Take charge of your personal brand! It is no wonder that personal branding is met with such derision. Despite its name, much of the personal branding advice speaks the language of marketing. Jumping straight into moulding and promoting your reputation, appearance and position
- [Been in the Wrong Job Too Long? Try These Four Steps](https://thecsce.com/resources/been-in-the-wrong-job-too-long-try-these-four-steps/) - If you are feeling unappreciated, undervalued, unmotivated or generally dissatisfied at work, then now might be the time to reassess your job or career. The part of my role as a career coach that I like least is seeing people who are full of regret because they have spent years of their lives in jobs
- [The Capabilities Great Communication Professionals Are Made Of](https://thecsce.com/resources/the-capabilities-great-communication-professionals-are-made-of/) - As communication professionals we really need to step back and take our career planning seriously. We often get caught between a rock and a hard place when we realise we’re so busy doing, there’s no time to plan or develop our competencies. I freely admit being on autopilot during the advent of social media, which
- [Core Competencies for Strategic Communication Management](https://thecsce.com/resources/core-competencies-for-strategic-communication-management/) - Strategic communication management focuses on analysis, integrated planning and implementation of activities that deliver business outcomes. But strategic communication doesn’t just happen; it is a product of a structured planning activity that considers the internal and external environment, business needs, research, audience, stakeholders, key messages, communication channels and measurement. Do it well and your communication
- [Build The Right Relationships And Earn The Right To Influence](https://thecsce.com/resources/build-the-right-relationships-and-earn-the-right-to-influence/) - Author and un-marketing expert Scott Stratten says: “If you believe business is built on relationships, make building them your business.” While maintaining effective relationships is important in an organisation, there are certain relationships that deserve extra attention, especially for communication professionals – and particularly if they want to influence the C-suite. What kind of relationship
- [How To Solve 2019's Communication Challenges](https://thecsce.com/resources/how-to-solve-2019s-communication-challenges/) - Former US President Woodrow Wilson once said: “The only use of an obstacle is to be overcome.” So how did we do in 2018? Did we change the world with our communication? Are we still doing the same old things and expecting different results? How can we make a greater impact on our audiences and
- [How Australia Post Used Storytelling To Engage Employees](https://thecsce.com/resources/how-australia-post-used-storytelling-to-engage-employees/) - There are a variety of ways to introduce storytelling into your company and the best approach depends on what you want to achieve. Over the past two years I have worked extensively with Australia Post to introduce storytelling. Their approach was unique because they did not start with senior leaders but rather influential people, regardless
- [What's in a brand?](https://thecsce.com/resources/whats-in-a-brand/) - Mention branding in any circle of communication professionals and be prepared for that knowing look that says, “Yeah. I completely get it.” Not so fast! Strategic communication experts aren’t necessarily branding experts. Branding has typically been the domain of marketing professionals and to a lesser degree, advertising agencies. It’s a discipline that falls into that
- [Marketing to Generation X: six do's and don'ts](https://thecsce.com/resources/marketing-to-generation-x-six-dos-and-donts/) - It's been over two decades since older members of the Gen X demographic entered the workforce. Now aged 35 to 51, this generation is moving in to places that the Baby Boom generation leaves behind. Like all generations, this one is influenced by key events that occurred during their lifetime. The Berlin wall came down,
- [The Convergence of Marketing and Communication](https://thecsce.com/resources/the-convergence-of-marketing-and-communication/) - This article highlights a dominant trend that marketing and communication professionals have danced around for decades. Some call it integration while others call it convergence. The Merriam-Webster dictionary defines convergence as the “merging of distinct industries into a unified whole,” and integration as “the combining of two or more things to form or create something.”
- [It’s a Little Crowded. Can We Please Have Your Attention?](https://thecsce.com/resources/its-a-little-crowded-can-we-please-have-your-attention/) - Message overload. No doubt about it. Studies show that the average consumer is exposed to up 3,000 brand messages a day. OMD UK's Future of Britain research project found that consumers switch between screens up to 21 times an hour and Microsoft claims that the average attention span is just eight seconds. Eight seconds. That’s how much time marketing
- [Udder Success: How Milk Made a Stunning Come Back](https://thecsce.com/resources/5743/) - Thirty years in the marketplace, a simple strategy, milk deprivation, gave birth to one of the most iconic advertising campaigns in the history of advertising. Got Milk? was the brainchild of San Francisco's Goodby, Silverstein and Partners, Jon Steele. The campaign is a cult classic. Got Milk? dominated the all-powerful television medium with its unusual
- [Speak Up](https://thecsce.com/resources/speak-up/) - Technology swirls all around us. New platforms, apps, efficient-sounding female voices from boxes in the corner. In a world of online everything, the oldest communication form remains as relevant as ever. Let’s turn to the world of retail, where the industry is reeling from an ever-changing landscape. We’ve all heard about stores closing locations, particularly
- [Ella Minty’s PR Predictions For 2019](https://thecsce.com/resources/ella-mintys-pr-predictions-for-2019/) - What can public relations and communication professionals look forward to in 2019? To find out, we sat down with PR powerhouse, published author and university lecturer, Ella Minty, to seek out her predictions about what will influence the public relations and communication professions in the next 12 months. Here’s what she told us: Although “digital”
- [Values At Work: Why Rhetoric And Reality Matter](https://thecsce.com/resources/values-at-work-why-rhetoric-and-reality-matter/) - I am fortunate enough to spend my working life in conversation with hard-working, committed and caring committed human beings, working at all levels in organisations that are variously reviewing, embedding and discussing the role of ‘values’ and ‘ethics’ in their companies. Emerging from the heart of all of these interactions is a deeply held belief that “we
- [Communication Professionals In Corporate Social Responsibility](https://thecsce.com/resources/communication-professionals-in-corporate-social-responsibility/) - The fourth instalment on Future Trends in the Communication Profession looks at an opportunity that has been emerging for over a decade. As companies step up their efforts to embrace their role in corporate social responsibility, many have discovered that doing the deed is not enough. The 2015 Cone Communications/Ebiquity Global CSR Study captured the opinions of
- [Fake News, Alternative Facts, Evidence and Ethics](https://thecsce.com/resources/fake-news-alternative-facts-evidence-and-ethics/) - “I believe in evidence. I believe in observation, measurement, and reasoning, confirmed by independent observers. I'll believe anything, no matter how wild and ridiculous, if there is evidence for it. The wilder and more ridiculous something is, however, the firmer and more solid the evidence will have to be.” Isaac Asimov Russian-born Isaac Asimov was
- [What Strategic Thinking Means](https://thecsce.com/resources/what-strategic-thinking-means/) - What’s the difference between a tactical focus and a strategic focus to communication? Glad you asked! One confines you to the role of order taker – writer of emails, articles, publications, news releases, the delivery of events and all the other things that crawl under the umbrella of “Well, the communication people can do that.”
- [Creative Strategy and Why We Need More of It](https://thecsce.com/resources/creative-strategy-and-why-we-need-more-of-it/) - What’s the most important element of strategic communication management? Why, strategy, of course. A solid strategic plan linking the business need with audience characteristics, measurable objectives that deliver business results, a strategic approach and tactical implementation and measurement plans. Not so fast! Strategy alone does not deliver results, because if the audience doesn’t get the
- [Adding Strategic Value To Communication](https://thecsce.com/resources/adding-strategic-value-to-communication/) - I wish I had a dollar for every time I heard, “My organisation just doesn’t understand the value I bring to the business”. After spending many years working in the communication profession across the private and public sectors, and the last decade training communication professionals, it is the singular, most frequent statement made. The crux
- [How to Create a Line of Sight so Employees Get Your Strategy](https://thecsce.com/resources/how-to-create-a-line-of-sight-so-employees-get-your-strategy/) - Recent research from many sources paints a dismal picture of how leaders are doing at helping their employees understand company strategy and how they fit in. You’ve probably heard the story about two bricklayers. You ask one bricklayer what he’s doing and he says, “I’m building a wall.” You ask another and he says, “I’m
- [Busting Strategy Myths](https://thecsce.com/resources/busting-strategy-myths/) - Wait! Can you really time travel through Stonehenge? Did unicorns exist once upon a time? Why weren't they on the Ark? What about fire-breathing dragons? Are fairies real, or all just part of a vivid imagination? The answer is . . . it depends on what you believe. Thoughts become things, and what better way
- [Finally, A Framework for Thinking Strategically about Communication Value](https://thecsce.com/resources/finally-a-framework-for-thinking-strategically-about-communication-value/) - I value your friendship. The price of real-estate reflects the value of its location. Company salaries are commensurate with the value of education and experience. Value often is a part of our talk as we measure and prioritize parts of our everyday lives. Yet, value can be somewhat elusive when we try to pin down
- [Building A Better Video Strategy](https://thecsce.com/resources/building-a-better-video-strategy/) - In our industry, there’s a huge amount of pressure to be on top of or even ahead of the latest trend. We all feel that weight of expectation that we must be experts in all things digital including all things social, all things mobile and all things video. A wise former colleague once told me:
- [Strategic Thinking: Measurable Objectives](https://thecsce.com/resources/strategic-thinking-measurable-objectives/) - If you don't know where you're going, any road will do. You wouldn't try to navigate your way through a complex city roadway without knowing where you are and where you're going. And to get from where you are to where you want to be, you might need GPS, or at the very least a
- [What Does the Future Hold and What Does it Mean to Communication Strategy?](https://thecsce.com/resources/what-does-the-future-hold-and-what-does-it-mean-to-communication-strategy/) - Strategic thinking means studying trends and applying communication know how to help organisations stay on the leading edge of productivity and business results. One of those fast-moving trends is adoption of technology in the workplace. The new IC ebook, Disrupting the Function of IC, A Global Perspective, features insights from four senior communication professionals about
- [12 Ways to Ruin Your Communication Strategy](https://thecsce.com/resources/12-ways-to-ruin-your-communication-strategy/) - Communication professionals strive to deliver measurable business results. However, results that demonstrate the value of communication aren’t that easy to come by. It’s hard work to gather the information you need to inform your communication strategy. Seriously, without the brow-sweating, mind-boggling, deep dive into analysis you won’t have a clue where you’re headed. To deliver
- [Putting The Strategy Back Into Our Tactics](https://thecsce.com/resources/putting-the-strategy-back-into-our-tactics/) - We are all guilty of it. We get caught in the never-ending communication to-do lists. We get stuck in the churn. And as a result of churning out deliverable after deliverable we can often lose sight of the why - of the strategy part of strategic communications. “We have done this event a thousand times.
- [3 Ways To Become More Strategic](https://thecsce.com/resources/3-ways-to-become-more-strategic/) - One of the most over-used words in the workplace is “strategic”. But what does that actually mean in a practical sense? And more specifically, what does it mean for communication professionals? Strategic communication focuses on analysis, integrated planning and implementation of activities that deliver business outcomes. But strategic communication doesn’t just happen; it is
- [Three Poisons That Kill Communication Impact](https://thecsce.com/resources/three-poisons-that-kill-communication-impact/) - Today we have just eight seconds. Eight seconds to get someone’s attention and decide to engage with us further. We all have too much to read and see, too much to think about, too much to do. Therefore, no surprise people have to be good to get and keep our attention. Mostly they are not.
- [So You Want To Conduct An Internal Communication Audit?](https://thecsce.com/resources/so-you-want-to-conduct-an-internal-communication-audit/) - Do your employees have the information they need to do their job? What’s the best way to reach your employees? Are your employees aware of your organisation’s strategy and how their work contributes to its success? Is there consistency and reinforcement of key corporate messages? An internal communication audit can help you answer these questions
- [Effective Communication Improves Engagement And Financial Performance](https://thecsce.com/resources/effective-communication-improves-engagement-and-financial-performance/) - The Centre for Strategic Communication Excellence is honoured to share a preview of the ROI Communication Benchmark Report. Hot off the press, this report delves into the scope and effectiveness of internal communication at the some of the world's leading companies, benchmarking against financial performance. ROI Communication CEO, Barbara Fagan Smith says, "We all know,
- [Who's Counting?](https://thecsce.com/resources/whos-counting/) - Business leaders are counting. Research companies that track the role of communication against business results are counting. Communication executives are counting. When the counting is done and the evidence gathered, everything leads to the same conclusion: Communication matters. It matters to employee engagement. It matters to the customer experience. It matters to community and reputation,
- [Evidence-based Research](https://thecsce.com/resources/evidence-based-research/) - In this fifth and final article about The Future of Strategic Communication, we’re wading hip-deep into the topic of evidence-based research that supports the role of communication as a key business driver. The burning question is: Are we proving it to the satisfaction of business leaders? Research and measurement is not new to the communication
- [How Communication Research Influences Business Results](https://thecsce.com/resources/how-communication-research-influences-business-results/) - The elusive nature of communication research and measurement is one that challenges even the most experienced communication professional. Measuring the impact of intangibles on business results is more science than art. It often means that you need to draw a line of sight for executives between what the research said, how you applied it to
- [If You Were The Chief Communication Officer Of The World: What Advice Would You Give World Leaders?](https://thecsce.com/resources/if-you-were-the-chief-communication-officer-of-the-world-what-advice-would-you-give-world-leaders/) - To say that the world's values are under a microscope at this point in the history of humankind, is an understatement. Every day we see hatred, bigotry, half-truths, lies, alternative facts and fake news. People are being manipulated by world leaders who appear to no longer stand for truth, honesty, freedom and justice for all.
- [Women in Communication: The Elephant in the Room](https://thecsce.com/resources/women-in-communication-the-elephant-in-the-room/) - There’s an elephant in the room screaming for attention. Women dominate the communication profession, except at the executive table where men continue to rule. Not much has changed since the IABC Research Foundation released The Velvet Ghetto 32 years ago. The report concluded that the communication profession “is in danger of going the way of teaching, nursing
- [Leadership Communication: Lessons Learned](https://thecsce.com/resources/leadership-communication-lessons-learned/) - Amazon offers 11,247 books on the topic of leadership communication. Google brings up 359,000,000 results in less than a second, 7,140,000 results for leadership communication research and 182,000,000 for leadership communication training. The topic of leadership communication has been studied, documented, analysed, and taught in the modern era since the early 1800s. But, the importance
- [Leadership In Action Or Leadership Inaction And Its Influence On Company Culture](https://thecsce.com/resources/leadership-in-action-or-leadership-inaction-and-its-influence-on-company-culture/) - A week is a long time in sport, politics and business these days. Top of mind is the public apology of Australia’s former cricket captain Steve Smith, the UK Labour Party leader Jeremy Corbyn’s response to the anti-Semitism row in his party and Facebook’s Mark Zuckerberg’s strangely silent reaction to an apparent global-scale betrayal of trust. What
- [The Leadership Role of IC Professionals](https://thecsce.com/resources/the-leadership-role-of-ic-professionals/) - Global thought leaders Amanda Hamilton-Attwell, ABC, APR IABC Fellow, President, Business DNA, Barbara Fagan Smith, President ROI Communication, Stephen Welsh, an independent consultant, and Tarnya Dunning, General Manager of Employee Communication for Telstra discuss the leadership role of IC professionals. The Centre for Strategic Communication Excellence is pleased to present excerpts from the IC Kollectif
- [Leader Communication: What Does it Take?](https://thecsce.com/resources/leader-communication-what-does-it-take/) - Effective communication is THE key to leadership, according to Tom Peters. Bill Gates said that if he was down to his last dollar he will spend it on communication with his stakeholders. Ketchum Leadership Communication Monitor, May 2014, identified communication as the top-ranking attribute for effective leadership. A total of 74% of the respondents viewed it as very important
- [How Do Staff Rate Your Communication Skills?](https://thecsce.com/resources/how-do-staff-rate-your-communication-skills/) - I have a lot of respect for good people managers. It’s a massive responsibility – managing another person. If you get it right, you significantly and positively affect another person’s life and career prospects, and if you get it wrong, the opposite is true. Perhaps that’s why it’s so disappointing to see managers promoted for
- [Bullying! Is This The New World Of Leadership?](https://thecsce.com/resources/bullying-is-this-the-new-world-of-leadership/) - It’s disturbing. Bullying in the workplace is the focus of increased news coverage and stories, particularly from leaders in private and government sectors, including world leader bully-like behaviour toward other countries and cultures. We seem to be living in a world where the basics of humanity are taking a step back to power, control and
- [Running an Executive Roadshow](https://thecsce.com/resources/running-an-executive-roadshow/) - John Clemens recently created an executive communication program designed to get leaders before audiences of 200 to 800 employees in locations across the US. Here he shares both the benefits and the logistical challenges of running an executive roadshow. Employees need to hear from senior and executive leadership. Business leaders have realized that the connection
- [4 Ways to Help Your Managers Become Better Communicators](https://thecsce.com/resources/4-ways-to-help-your-managers-become-better-communicators/) - Global research confirms that face-to-face communication through frontline managers is the preferred and most trusted communication channel for all employees. Yet, this critical communication channel is often overlooked and the effect it has on business results is often underestimated. Face-to-face communication means dialogue. People having conversations build relationships and trust, those intangible benefits that inspire employee engagement
- [Crisis Communication: Why You Should Consider Risk Prevention And Post-Crisis Communication As Important As The Crisis Itself](https://thecsce.com/resources/crisis-communication-why-you-should-consider-risk-prevention-and-post-crisis-communication-as-important-as-the-crisis-itself/) - At some point, every company has faced or will face a crisis. This assertion is true and verified over and over again. What has changed today is: 1) Who? It is impossible (even irresponsible) to think that the crisis will remain a local phenomenon at the company level. Other stakeholders will be aware of what happened (and
- [Crisis and Community Relations](https://thecsce.com/resources/crisis-and-community-relations/) - A baby crying in his mother’s arms; an old man barely managing to put one foot forward; kids playing football close to a dump by the side of a derelict road; cattle and sheep grazing on the almost barren land to the side of the village – many of you have seen such images. Many
- [The 5 pitfalls of change communication part 2](https://thecsce.com/resources/the-5-pitfalls-of-change-communication-part-2/) - Last week we shared Part 1 of a two part article with you - 5 Pitfalls of Change Communication to be Careful of and one HUGE Opportunity. This excerpt is from the soon-to-be-released book, Conversations of Change: A guide to implementing workplace change. The author, Jennifer Frahm has also written a few other nuggets about
- [Media Training is Pretty Much Dead](https://thecsce.com/resources/media-training-is-pretty-much-dead/) - We got a call from a prospective new client: "We need crisis media training. Put our execs through their paces for radio and TV, you know. Give them a bit of a scare?" Sure, we assured them, we can do the A's, B's, C's and more of old media training; aggressive questioning techniques; 'bites' of
- [Keeping Change Simple](https://thecsce.com/resources/keeping-change-simple/) - The business world is filled with models, methods and change management philosophies. You can attend conferences or workshops to build your change competencies or choose from among thousands of consultants to support you. Google “change management” on Amazon and the search menu brings down no less than 20,695 books, some written by best-selling authors. Navigating
- [5 Pitfalls of Change Communication to be Careful of and One HUGE Opportunity!](https://thecsce.com/resources/5-pitfalls-of-change-communication-to-be-careful-of-and-one-huge-opportunity/) - When you’ve worked in change long enough, you start to see some re-occurring tragedies of change communication. To help those starting out, here’s five common pitfalls to beware of. It’s not all that dark though, there’s a great shiny opportunity if you hang around to the end. 1. Authenticity We ask a lot from leadership
- [Faster Horses Are Just No Good](https://thecsce.com/resources/faster-horses-are-just-no-good/) - At the start of 2018, the UK Government Communication Service (GCS) set itself eight professional challenges. All of these are underpinned in some way or other by digital technology. Indeed there is no communications discipline that has not been, and will not continue to be transformed by ‘digital’ - something we’ve given a lot of thought to recently
- [Communication Frameworks, Models, Theories – Just Academic, Right?](https://thecsce.com/resources/communication-frameworks-models-theories-just-academic-right/) - Maybe it’s time to think again! Could they be valuable short-cuts in the real world of constant change and demand for accountability in results? Might they be the foundation for success in the digital world? In 2014, Facebook changed its motto from “move fast and break things” to “move fast with stable infra.” CEO Mark Zuckerberg stated as he
- [Coping With The Digital Evolution](https://thecsce.com/resources/coping-with-the-digital-evolution/) - Technological advances made over the past ten years have changed the way we communicate significantly. Technology has transformed how organisations around the world manage their public relations and marketing, including how they interact with the media, consumers, and other external audiences. But how well has the internal communication discipline kept up with developments in technology? And
- [4 Ways Digital Marketing Is Like Traditional Marketing And 4 Ways It's Not](https://thecsce.com/resources/4-ways-digital-marketing-is-like-traditional-marketing-and-4-ways-its-not/) - Do you remember where you were when you realized that marketing communications would never be the same? For me it was seven years ago. I attended a seminar on content strategy with Jeremiah Owyang, who was then a co-founder at Altimeter Group and now leads Crowd Companies. Jeremiah presented a hub-and-spoke model for content creation, distribution and marketing in
- [Mobile Technology: A Tipping Point For Internal Communication](https://thecsce.com/resources/mobile-technology-a-tipping-point-for-internal-communication/) - Less than 25 years ago in 1993, the first smartphone hit the market with a price tag of US$899. “Simon” included a pager, email, a stylus for writing, a computer keypad and a calendar. It took nine years before phones with built-in cameras entered the marketplace and ten years before Blackberry launched a phone with
- [Is Your Organization Due for a Social Media Health Check?](https://thecsce.com/resources/is-your-organization-due-for-a-social-media-health-check/) - The business benefits of social media are widely documented and today almost every organization, regardless of the industry, has leveraged social channels to improve their bottom line through communication, marketing or sales. When adopting social media channels, the department in charge is often required to outline a detailed strategic plan and jump through hoops of
- [Internal Communication Professionals Need to Re-think Technology or Risk Being Redundant](https://thecsce.com/resources/internal-communication-professionals-need-to-re-think-technology-or-risk-being-redundant/) - Imagine walking into your local bank to find out their servers were down. Does the bank still exist? The bank tellers cannot process anything until the enigmatic and all-knowing “system” comes back online, so technically, in the absence of technology, the bank ceases to be a bank. Instead, the bank becomes nothing more than a
- [The Power of Employee Social Advocacy](https://thecsce.com/resources/the-power-of-employee-social-advocacy/) - Facebook. Twitter. LinkedIn. Take a look at your newsfeed on any social channel – how many articles appear based on shares from friends? Probably a pretty significant amount. Social sharing has become second nature to us as we regularly scour the internet for articles, peruse our various newsfeeds, and drift through YouTube videos. As the
- [Tell Me a Story: Connecting with Millennials in a Digital World](https://thecsce.com/resources/tell-me-a-story-connecting-with-millennials-in-a-digital-world/) - A rising generation primed to change the world as we know it, millennials command the attention of businesses worldwide. They are an attractive demographic, defined by compelling characteristics that shape their lifestyle and communication preferences, in both content and channels. We Care More than previous generations, millennials focus on the needs of society versus the
- [Why Mobile is Essential to Successful Internal Communication](https://thecsce.com/resources/why-mobile-is-essential-to-successful-internal-communication/) - Internal communication strategy is changing with the times – or it should be, in order to succeed. As the lines continue to blur between personal and corporate communications, now more than ever, taking a mobile approach to internal communications is imperative to strategic success. Growth of Smartphone Use On June 29, 2007, Apple released the
- [Technology in the Workplace: Boon or Burden?](https://thecsce.com/resources/technology-in-the-workplace-boon-or-burden/) - With the introduction of new employee apps, shared platforms and bring-your-own-device (BYOD) to work, technology is rapidly moving into the workplace. John Smythe, CEO of Engage for Change and Bonnie Carlo, CEO of Carlo Communications studied the impact of technology on key productivity and employee engagement factors. Their new report, Technology at Work, offers key insights
- [Big Data, Analytics and Artificial Intelligence: The Evolution of IC](https://thecsce.com/resources/big-data-analytics-and-artificial-intelligence-the-evolution-of-ic/) - In 1954 management guru Peter Drucker introduced the principle of management by objectives, based on the SMART formula to set specific, measurable, achievable, relevant and time-framed markers of business success. In the mid-1960s Kaplan and Norton introduced the balanced scorecard based on Drucker’s management by objectives concept, a process that became central to informing strategic
- [What Happens When Internal Communication Meets Innovative Technology?](https://thecsce.com/resources/what-happens-when-internal-communication-meets-innovative-technology/) - Good internal communication has a halo effect on all business operations. It is strategic, communicates the business agenda and informs employees how they contribute to success. A solid strategy is the backbone of internal communication and the path to business results. Yet, many communication professionals head straight to execution without researching the business or the
- [Are FAQs The Future Of Content Marketing? Ask Google Home](https://thecsce.com/resources/are-faqs-the-future-of-content-marketing-ask-google-home/) - According to Wayne Aspland, FAQs just got really important. If you asked a group of communicators about the bane of their lives, it’s a fair bet they’d say FAQs (or, to some, Q&As). We all know they’re important to their intended recipients… like leaders about to give a speech, briefing or media interview. Well, we
- [Parsing AI For Communication](https://thecsce.com/resources/parsing-ai-for-communication/) - The use of the acronym AI is commonplace today, most often referring to technology’s impact on the transformation to a digital economy, currently underway. But what does AI mean to you, the organization that you develop communication for and the stakeholder groups who consume that communication? And, what steps can be taken to ensure you
- [The Birth of Artificial Intelligence](https://thecsce.com/resources/the-birth-of-artificial-intelligence/) - “Open the pod bay doors, HAL.” “I'm sorry, Dave. I'm afraid I can't do that.” Hal 9000 2001: A Space Odyssey Artificial intelligence is everywhere from movie screens to the toybox to mainstream business, however, there’s nothing new about it. Aware or not, humanity lives with AI day in and day out.Fifty years ago in
- [Communication In The Face Of The Coming Onslaught](https://thecsce.com/resources/communication-in-the-face-of-the-coming-onslaught/) - First, let me state categorically that the onslaught will start as a gentle spin, and then ramp up to completely change organisations and how they do business, including how they communicate with staff. It might take ten years to go from 'gentle' to 'full on', so you've got time to prepare. Think back to your
- [Old Macdonald Had A Data Farm, Ai, Ai O!](https://thecsce.com/resources/old-macdonald-had-a-data-farm-ai-ai-o/) - It was one of those moments when you read too much about the topic you want to write about and by the time you’ve covered data farming and the changing world where bots are taking over, a song has come into your head.Is it just one of those crazy dad joke moments? Or do I
- [Finding AI](https://thecsce.com/resources/finding-ai/) - “Hold on, here we go! Next stop, knowledge!” we hear exclaimed as Mr. Ray, the teacher, provides a foreshadowing of the great adventure Nemo will take in the Finding Nemo Pixar movie. A movie acclaimed for its vivid scenery and animation as much as it is for its evocative storytelling of the risks and ambiguity as people
- [5 Ways Communication Professionals Can Prepare Their Business For The Introduction Of AI](https://thecsce.com/resources/5-ways-communication-professionals-can-prepare-their-business-for-the-introduction-of-ai/) - The introduction of artificial intelligence into your organisation needn’t be fraught with danger. Handled calmly and with adequate time given to preparation, the major changes that the introduction of this new wave of technology brings will not trip you up. Be prepared to communicate about artificial intelligence by keeping abreast of technology developments (and find
- [Internal Communication: A Cultural Challenge](https://thecsce.com/resources/internal-communication-a-cultural-challenge/) - The Centre for Strategic Communication Excellence proudly features an excerpt from Internal Communication: A Cultural Challenge written by Alejandro Formanchuk, President of the Argentinian Association of Internal Communication and the CEO of Formanchuk and Associates. Alejandro is the producer and host of Conversaciones TV, an online show about corporate communication, and has been a playwright since the
- [HR Implications Of Managing Divorce Wellbeing In The Workplace](https://thecsce.com/resources/hr-implications-of-managing-divorce-wellbeing-in-the-workplace/) - Divorce is now a major wellbeing concern for businesses Organisations need to “dig deeper” if they want to enjoy the full business benefits of being truly inclusive employers. Not enough is yet being done to employ diverse workforces that genuinely reflect customer or consumer bases and also wider society. Whilst many have diversity and inclusion
- [Employee Communication: Five Stages For Success](https://thecsce.com/resources/employee-communication-five-stages-for-success/) - Working with employee communication is a daily challenge. Without a shadow of a doubt, it is one of the areas of organizational communication that has most evolved in recent years and is becoming increasingly strategic. It is critical, due to the challenge of dialoguing and interacting with a public that is literally in your home,
- [Part 2: Employee Engagement: Passing Fad Or Must Have Performance Factor?](https://thecsce.com/resources/part-2-employee-engagement-passing-fad-or-must-have-performance-factor/) - Last week the Centre for Strategic Communication Excellence presented Part 1 of a two-part series focused on employee engagement. We are pleased to feature part two of Employee Engagement: Passing Fad or Must Have Performance Factor written by John Smythe, a global thought leader in internal and change communication and authority on leader and employee
- [Part 1: Employee Engagement: Passing Fad Or Must Have Performance Factor?](https://thecsce.com/resources/part-1-employee-engagement-passing-fad-or-must-have-performance-factor/) - The Centre for Strategic Communication Excellence is proud to feature John Smythe, a global thought leader in internal and change communication, master facilitator and authority on leader and employee engagement in a two-part article looking at the future of employee engagement. Command and control has been the dominant leadership role model since the first industrial
- [Can Internal Communication Become A Weapon Of Mass Disruption?](https://thecsce.com/resources/can-internal-communication-become-a-weapon-of-mass-disruption/) - For the last two years, the most prevalent words I have seen in the communication world have been “digital” and “disruption.” For the most part, the talk about each involved extolling the virtues of “digitalization” and “disruptiveness,” with much less tangible said about how to bring these qualities to life in a way that adds
- [Blurred Lines Are An Opportunity To Focus](https://thecsce.com/resources/blurred-lines-are-an-opportunity-to-focus/) - The lines between internal and external communication continue to blur, however, that does not mean we are out of focus, in fact, it means the opposite. In the first of five articles featured by the Centre for Strategic Communication Excellence, that deal with the future of the communication profession, ‘The convergence of marketing and communication’ talks about convergence
- [Internal Communication: Learning to Brag](https://thecsce.com/resources/internal-communication-learning-to-brag/) - I was recently helping my kids with applications to leadership clubs at their respective new schools. With a big history of volunteering and involvement, they had plenty to brag about, but their initial reaction was that they didn't want to sound too 'bragadocious'....apparently that's a word now. My advice was the same I give to
- [Are You Really Communicating or Just Making a Lot of Noise?](https://thecsce.com/resources/are-you-really-communicating-or-just-making-a-lot-of-noise/) - We all know those people who love to hear the sound of their own voices. They are usually the ones we soon learn to stop listening to and start ignoring. Internal communication can have the same result. It’s when the organization, communicator or the communication professional loves the process more than the result, the tactic
- [Internal Communication: Pay Attention To The Five "I's"](https://thecsce.com/resources/internal-communication-pay-attention-to-the-five-is/) - A few years ago, I was asked to speak to a college class on internal communication and I wanted it to be compelling. I wanted to open their eyes to the excitement of internal communication helping an organization achieve its goals. So I decided to create a more impactful, memorable explanation of what I love to
- [The Irony Of Internal Communication](https://thecsce.com/resources/the-irony-of-internal-communication/) - We’ve all heard the buzz phrases and lingo that accompany the internal communication profession. Employee engagement, messaging, channels, stakeholders – the list goes on. And we all know, as professionals of the trade, what is meant when we refer to our role as ‘internal communication professionals’. We want to facilitate connections and messaging across the
- [The Evolution of Internal Communication](https://thecsce.com/resources/the-evolution-of-internal-communication/) - The release of IC Kollectif’s new ebook, Disrupting the Function of IC: A Global Perspective sheds light on internal communication, past, present and future. Lise Michaud, owner and founder of the not-for-profit organisation gathered 30 senior communication professionals across six continents to cut across cultural differences and find the common threads that bind our profession together, no matter where
- [Disrupting the Function of IC](https://thecsce.com/resources/disrupting-the-function-of-ic/) - Still round the corner there may wait a new road or a secret gate; And though I oft have passed them by, a day will come at last when I shall take the hidden paths that run West of the Moon, East of the Sun. This quote by JRR Tolkien from Lord of the Rings sums up
- [Skills and Talents that Drive Internal Communication](https://thecsce.com/resources/skills-and-talents-that-drive-internal-communication/) - Increasingly, the mark of success in our field is the ability to get business results. Once, IC was the domain of the harmless creative. No one had high expectations of what we did as long as it looked great or was fun! Now, we support leaders who know exactly what they want from internal communications
- [Give Value Or Give Notice](https://thecsce.com/resources/give-value-or-give-notice/) - Fifteen years ago, I wrote “Dear CEO,” an article designed to help communication professionals build a fact-based business case for shifting their role from producing activity to creating results and value. Communication departments at companies such as Owens Corning, Honeywell and J.D. Edwards had made significant improvements in productivity, cycle time, quality and turnover. “Dear
- [The General Data Protection Regulation (GDPR) And Its Implications For Communication Professionals](https://thecsce.com/resources/the-general-data-protection-regulation-gdpr-and-its-implications-for-communication-professionals/) - In the last couple of weeks, you may have noticed that every man and his dog have been receiving ‘Privacy Policy Update’ emails from all the companies they have ever shared their contact details with – either to join an email distribution list, or simply to receive news updates. These emails have been so popular,
- [Communicating Artificial Intelligence](https://thecsce.com/resources/communicating-artificial-intelligence/) - The bots are here, but do we know where we are going? Balancing the tech and touch around artificial intelligence (AI), understanding where communication professionals will go to find out about AI in the coming year and what skills are required of communication professionals in the digital economy are some of the themes of the inaugural Communicating
- [Communicating AI: Building the Playbook 2019](https://thecsce.com/resources/communicating-ai-building-the-playbook-2019/) - Communication professionals to step up and keep pace with AI It’s been just over six months since we released the 2018 inaugural communicating Artificial Intelligence (AI) survey results, which captured and benchmarked what communication professionals around the world are observing and doing in communication about AI.While it’s still far too early to identify best practices or
- [It’s time for communication professionals to step up to AI](https://thecsce.com/resources/its-time-for-communication-professionals-to-step-up-to-ai/) - Just over six months ago, the Centre for Strategic Communication Excellence (CSCE) released the 2018 Communicating Artificial Intelligence (AI) survey results. Time stands still for no one, and in this crazy world of technology on steroids, the additional insights we've gathered are surprising. With the rich data collected in the 2019 Communicating Artificial Intelligence survey, communication professionals
- [When Adding Value Is Real](https://thecsce.com/resources/when-adding-value-is-real/) - “What gets measured, gets managed.” This phrase, most often attributed to management guru Peter Drucker, is widely quoted in business circles. The easiest way to understand it is by invoking its inverse. “If you can’t measure it, you can’t manage it.” Recently, I joined three of my fellow International Association of Business Communicators (IABC) Fellows
- [The four things we know about communicating AI](https://thecsce.com/resources/the-four-things-we-know-about-communicating-ai/) - According to Wayne Aspland, there’s a lot we don’t know in these early days of the Fourth Industrial Revolution. There are, however, four things we do know. Understanding them could make a big difference to the way you approach AI moving forward. If there’s one topic that has everyone transfixed at the moment, it’s artificial
- [What's in a name? The quest to define journalism](https://thecsce.com/resources/5835/) - We’re living in an era, where the profession of journalism is changing alongside the entire media ecosystem. From audiences to business models and from new digital tools to fake news, the field of media is not the same anymore. Nowadays, more and more journalists are losing their jobs, while at the same time new digital skills
- [Get off the sidelines and into the game](https://thecsce.com/resources/get-off-the-sidelines-and-into-the-game/) - When I tell business leaders about Teresa Paulsen’s communication value proposition, which succinctly states, “We either make money or save money,” their immediate response is, “Where can I find a communication person who thinks like that?” A former client and now consultant, Paulsen says most communication professionals thrive on activity rather than producing business results, which she
- [I'm not beeping happy](https://thecsce.com/resources/im-not-beeping-happy/) - Excited about AI? Then think again. This monologue provides a new take on AI and Industry 4.0. It’s a terrifying(?) view of the future written by Wayne and Connor Aspland (with a hat-tip to Red Dwarf’s Talkie Toaster). I bought a toaster the other day. Now this thing makes some serious toast. Masterchef toast.
- [What is AI?](https://thecsce.com/resources/what-is-ai/) - So, what is AI? Put simply, it’s opportunity. Right now, AI is the term on everyone’s lips. It’s fascinating the entire world, including those of us in the communication profession. After all, this is the science fiction we’ve been consuming for decades coming to life before our very eyes. But there’s an irony about this
- [Why Real Communication Is Needed More Than Ever](https://thecsce.com/resources/why-real-communication-is-needed-more-than-ever/) - Real communication has always been important in business, but why is it needed now more than ever before? We are in a time of unprecedented change, where we are constantly asking our employees and customers to follow us into uncharted territory. We are also faced with the rise of technology, new corporate jargon phrases and
- [The emotional journey of change](https://thecsce.com/resources/the-emotional-journey-of-change/) - Last time I talked about keeping change simple, and promised to explore the emotional journey in my next post. After four months and some exciting changes here is the next instalment. Communication professionals simply need to support the organisation to support the emotional needs of individuals during the journey. Easier said than done given we are
- [Supporting leadership communication: Give them what they need](https://thecsce.com/resources/supporting-leadership-communication-give-them-what-they-need/) - There is a great deal of research around these days that makes the connection between employee engagement and excellent line manager communication. After all, as the saying goes, people don't leave bad companies, they leave bad managers. The reality is many elements make a ‘bad manager'. As communication professionals, we're not there to solve all
- [ISIS: A worrying case study for PR](https://thecsce.com/resources/isis-a-worrying-case-study-for-pr/) - As an industry, Public Relations is notoriously inward looking – we seldom seek to learn from the world around us and see how we can intervene in making it better, safer, more inclusive and less divisive. As an art subject deeply rooted in sociological science, behaviours (with their associated values, characteristics, manifestations) have only been
- [9 Harry Potter Quotes To Help You Communicate Change](https://thecsce.com/resources/9-harry-potter-quotes-to-help-you-communicate-change/) - Recently I went to see Harry Potter and the Cursed Child – an absolutely electrifying two-part play that opened in London’s West End in 2016 and is still running. I saw the production in Melbourne, where it’s playing exclusively until at least July 2020. The show took me back to the magic and mystery of
- [The Ball Is In Your Court](https://thecsce.com/resources/the-ball-is-in-your-court/) - The Cambridge Dictionary describes the word “playbook” as: A set of rules or suggestions that are considered to be suitable for a particular activity, industry, or job. But you’ve most likely heard of a playbook used in sports – i.e. a book containing a sports team’s strategies or plays. And when it comes to our organisations’ business, just like in sports, it pays to be prepared. Earlier this year
- [AI and the 2019 trends](https://thecsce.com/resources/ai-and-the-2019-trends/) - The 2019 trend articles are numerous, and AI is one topic of many. What we love is the excitement out there, illustrated by one headline for an article discussing AI and marketing: “What is AI and why is it awesome?” That’s fantastic, because it is awesome, and as communication professionals we must get involved in
- [AI tools are cool](https://thecsce.com/resources/ai-tools-are-cool/) - There are so many options available to communication professionals looking to integrate AI tools in their communication practice. When making your decision, it helps to ask yourself three key questions: Is this going to save me time and effort? There’s no point using a tool if it’s not going to free you up to focus
- [Internal Communication: Primacy and power](https://thecsce.com/resources/internal-communication-primacy-and-power/) - Many years ago an iconic brand hired me to stop damaging leaks from inside the business, to the nation's highest circulating tabloid newspaper. An avowed media fixer at the time, within weeks I was a convert to the primacy and power of internal communication as an essential business tool. Why? Solving the media issue was simple. A
- [Communication That Works In A Crisis: Tips And Techniques](https://thecsce.com/resources/communication-that-works-in-a-crisis-tips-and-techniques/) - Unprecedented times call for unprecedented communication. And in times of a crisis, like now with the very real concerns of COVID-19, leaders are under intense pressure to get their messages right – lives are at risk. So, here are some tips and techniques that will help you craft effective, efficient messages and help you with your mission critical
- [No Time: A Key Pain Point for Communication Professionals](https://thecsce.com/resources/no-time-a-key-pain-point-for-communication-professionals/) - In my last article Adding Strategic Value To Communication, I said I wish I had a dollar for every time I heard “my organisation just doesn’t understand the value I bring to the business.” There’s another well-worn phrase often heard among communication professionals. “I wish I had time to do the things that matter.” This simple statement
- [Getting Heard, When and Where It Matters](https://thecsce.com/resources/getting-heard-when-and-where-it-matters/) - How to earn more access, impact and influence in your work and life. Welcome. To all the Number Twos and those who want to be more significant trusted advisors – the disappointed, frustrated, yet eager and persistent staff people in communications, corporate strategy, finance, human resources, law, IT, business continuation and recovery, compliance, and security:
- [The Seven Disciplines of a Trusted Strategic Advisor](https://thecsce.com/resources/the-seven-disciplines-of-a-trusted-strategic-advisor/) - In 2008 when I first identified the seven disciplines of a trusted strategic advisor, my selections were based on more than 20 years of observing hundreds of inside experts and outside consultants give advice to leaders. What were the behaviors, what were the approaches that seemed to get the most attention? Of the hundreds of
- [Susan's Story](https://thecsce.com/resources/susans-story/) - This is a true story which had its genesis several years ago on a bitterly cold winter's day. Late on a Friday afternoon, I received a call from the president of a huge aluminum processing company. He was in the middle of labor talks, and things were going badly. In addition, he had just learned
- [Avoiding Professional Potholes](https://thecsce.com/resources/avoiding-professional-potholes/) - Some aspects of this work are so obvious that they often are overlooked and become professional potholes. The first is that every organization, whether it is for profit, not for profit, government, or military, can be divided into two parts: staff and operations. And, of course, operations is where the business is done and run.
- [Three Keys to Blueprinting Your Social PR Strategy](https://thecsce.com/resources/three-keys-to-blueprinting-your-social-pr-strategy/) - Social media is now part of our daily lives; yet it’s surprising how many companies, and communication practitioners, still struggle with it. What is “Social PR”? It is the holistic integration of social media with traditional PR and organisational communications in a community-driven way that drives meaningful and measurable results for brands. I teach all of this
- [How Leaders Think and Operate](https://thecsce.com/resources/how-leaders-think-and-operate/) - The place to begin our discussion on achieving the status of a trusted strategic advisor is to talk about the world of leaders and about how leaders operate. The environment of leadership; the expectations of leadership; the duties, responsibilities, and perceptions of leadership and especially of business leaders have changed in many important ways in
- [Nine opportunities for 2021 – changing the game for communicators and the organizations they work for](https://thecsce.com/resources/nine-opportunities-for-2021-changing-the-game-for-communicators-and-the-organizations-they-work-for/) - The world we can anticipate in 2021 brings to mind the Chinese character for “crisis” – a combination of the characters for “danger” and “opportunity.” Changes in the business world are creating real opportunities for internal communication professionals. These opportunities present themselves against a tough business environment: intense short-term competition for resources, manifesting in the
- [What Leaders Do](https://thecsce.com/resources/what-leaders-do/) - The CEO has three powerful assignments in any organization. The first job is to look to the future—that is, go over the horizon to see what is out there and then come back and tell the organization a bit about where it is headed; perhaps what some of the pitfalls might be; and, most important,
- [What leaders expect](https://thecsce.com/resources/what-leaders-expect/) - What does the boss expect of you? Look at those expectations from the boss’s special perspective – that is, in terms of his or her goals, desires, attitudes, aptitudes, and attributes. For the trusted advisor, this perspective must become a permanent mind-set – a management mind-set. This mind-set comprises several factors, one of which you
- [Let the audience drive your comms](https://thecsce.com/resources/let-the-audience-drive-your-comms/) - I had some time to reflect lately, between working on some client work and online shopping during lockdown, on how much stuff we get shoved at us from every direction through every conceivable channel. As much as marketing has evolved in this digital data driven world, I feel it has also devolved a responsibility to
- [To be or not to be a strategic communication professional?](https://thecsce.com/resources/to-be-or-not-to-be-a-strategic-communication-professional/) - Well, the answer to that question is really up to you. And much of that depends on how you want to be perceived. I always say, if you want to be a strategic communication professional, you need to act like one. Recently I was asked to contribute my insights to a publication for communication professionals who work
- [What makes a communication leader: five steps to generate impact](https://thecsce.com/resources/what-makes-a-communication-leader-five-steps-to-generate-impact/) - Since launching the #WeLeadComms initiative, one of my aims has been to promote the idea that "communication leadership” is not some lofty, hierarchy-based aspiration. It's actually something any communication pro can practice on a day-to-day, moment-by-moment basis. By “communication leader,” I don’t mean “Chief Communication Officer” or some other official title. Instead, I mean communication leadership as: the application of
- [The next stage of events is inclusivity – are you ready?](https://thecsce.com/resources/the-next-stage-of-events-is-inclusivity-are-you-ready/) - One of the key results of forcing events to go virtual was the importance of inclusiveness. People who could not leave home or had difficulty entering some public buildings could effortlessly perch themselves in front of a computer and participate in an event. Those who have trouble hearing could easily access live captions and follow
- [6 ways to improve the effectiveness of your internal communication function](https://thecsce.com/resources/6-ways-to-improve-the-effectiveness-of-your-internal-communication-function/) - “Good governance cannot remain merely a philosophy. Concrete steps have to be taken for realising its goals.” – Narendra Modi To deliver business results, internal communication must operate from within a clear and strategic governance framework that is championed by the organisation’s most senior leaders. Good governance defines the areas of responsibility, decision-making authorities and
- [Five ways to write clearly](https://thecsce.com/resources/five-ways-to-write-clearly/) - Communication professionals write stuff every day – web content, Facebook posts, emails, grocery lists (ok, maybe not that). There’s a skill to writing clearly and some easy tips to make sure what you write is easy to understand. The longer people work inside organizations and industries, the more likely they are to adopt jargon, buzzwords
- [3 ways to lead with impact and purpose](https://thecsce.com/resources/3-ways-to-lead-with-impact-and-purpose/) - In today's uncertain and competitive work environment, organisations need communication leaders with a firm grip on all areas of business to drive strategic alignment. The contemporary and future-focused communication leader influences up and across senior teams with impact; builds trusted relationships based on empathy and common goals; expands their emotional intelligence; and identifies opportunities for
- [3 steps to effective stakeholder management](https://thecsce.com/resources/3-steps-to-effective-stakeholder-management/) - It takes a bit of effort but knowing who your stakeholders are and how to engage them will save time, money, energy, stress and possibly your project. A good strategy is the product of great research, analysis and understanding of the current context and how that context may shape the future. We don’t all have
- [Managing change communication](https://thecsce.com/resources/managing-change-communication/) - The business world is filled with models, methods and change management philosophies. You can attend conferences or workshops to build your change competencies or choose from among thousands of consultants to support you. Search “change management” on Amazon and you're presented with more than 80,000 books on the topic, some written by best-selling authors. But
- [Be more impressive than ChatGPT. Share your heart, soul and quirkiness.](https://thecsce.com/resources/be-more-impressive-than-chatgpt-share-your-heart-soul-and-quirkiness/) - Have you met ChatGPT? If not, introduce yourself and start chatting with this impressive AI system from OpenAI. Based on my initial experiences, I’d consider adopting ChatGPT as a new writing assistant. It has potential as a useful sounding board. I queried it about several topics, which gave me directional guidance for writing. But I’m not ready to trust
- [The dark side of narcissistic organisations: The silent toll on mental wellbeing](https://thecsce.com/resources/the-dark-side-of-narcissistic-organisations-the-silent-toll-on-mental-wellbeing/) - In today's dynamic and complex work environments, organisational behaviour plays a crucial role in shaping the wellbeing of employees. In my recent article, ‘Is a little civility too hard?’ I explored how organisations can adopt five steps to a more civil workplace. But what if the workplace has a culture or behaviour that counters civility? One element
- [Mental wellbeing case study: Zest Learning](https://thecsce.com/resources/mental-wellbeing-case-study-zest-learning/) - Uncontrolled certainty intertwined with complexity creates the perfect mental health storm. A survey in the medical journal The Lancet on how we collectively coped through the COVID-19 pandemic indicates that when we experience a significant event that disrupts our normal state of operation, it cuts deeper. An evidence-based approach People are working longer hours. According to Microsoft, we are
- [Mental wellbeing case study: Wrap It Up PR & Communications](https://thecsce.com/resources/mental-wellbeing-case-study-wrap-it-up-pr-communications/) - A mission-driven agency making a real difference Lynne Rippenaar-Moses established her PR and communication agency in 2013 while working in communication and public relations at Stellenbosch University (SU) – one of South Africa’s “leading tertiary institutions based on research output, student pass rates and rated scientists.” She discovered her love of social sciences while a
- [Mental wellbeing case study: WE Communications](https://thecsce.com/resources/mental-wellbeing-case-study-we-communications/) - Working in a PR agency can be relentless in terms of client needs and demands – and that’s on a good day. But the COVID-19 pandemic was a game changer. Dan Woods and his team at WE have never worked so hard in their lives. They’re no strangers to hard work of course, but
- [Mental wellbeing case study: The Office of Rail and Road](https://thecsce.com/resources/mental-wellbeing-case-study-the-office-of-rail-and-road/) - The spectrum of feelings being experienced across the Office of Rail and Road (ORR) when it comes to the COVID-19 pandemic is significant. Some people are nervous, anxious, and afraid; while others feel perfectly safe to go about their daily lives. The general sentiment simply mirrors the British public’s response to COVID-19 – people either have a
- [Mental wellbeing case study: Healthscope](https://thecsce.com/resources/mental-wellbeing-case-study-healthscope/) - Few communication professionals had any experience managing a crisis state for so long. The relentlessness and unpredictability of the pandemic, coupled with the uncertainty, was unprecedented territory for communication professionals. Healthscope’s challenges Working in healthcare the team witnessed the impacts of COVID-19 early.Healthscope’s frontline teams played a key role in supporting the country’s COVID-19 response,
- [Mental wellbeing case study: Aurecon](https://thecsce.com/resources/mental-wellbeing-case-study-aurecon/) - Supporting the physical and mental wellbeing of its employees has been mission critical for Aurecon throughout the COVID-19 pandemic, but this journey began years ago. At Aurecon they say, “the only sustainable form of competitive advantage is how we lead our people.” Because people depend on you At Aurecon they talk about the importance of safety to an
- [Hitting the pause button: employee engagement in a polarised world](https://thecsce.com/resources/hitting-the-pause-button-employee-engagement-in-a-polarised-world/) - “There is no stability without solidarity and no solidarity without stability.” – José Manuel Barroso, non-executive chairman of Goldman Sachs and 11th president of the European Union. The 2023 Edelman Trust barometer shows that Business is the only trusted institution (69%). NGOs (59%) and Media (50%) have seen a significant drop in trust. Government stayed the same at 51%. It identified increased and great expectations on business with
- [The burnout epidemic: How to move from flame to flourish](https://thecsce.com/resources/the-burnout-epidemic-how-to-move-from-flame-to-flourish/) - Emma was a dedicated communication professional known for her exceptional creativity and tireless work ethic. She worked for a high-profile public relations agency, where the demands were unrelenting, and the pressure to meet tight deadlines was constant. At first, Emma thrived on the fast pace and the excitement of delivering successful campaigns. She poured her
- [Six consumer trend considerations for communication professionals](https://thecsce.com/resources/six-consumer-trend-considerations-for-communication-professionals/) - Emerging trends wield considerable influence over the communication landscape. They shape consumer behaviour, set the tone for public discourse, and define cultural narratives. Ignoring these trends can lead to missed opportunities, misalignment with target audiences, and a loss of competitive edge. By staying attuned to emerging trends, communication professionals can develop strategies that resonate, engage,
- [Reversing the decline of women in organisational boardrooms](https://thecsce.com/resources/reversing-the-decline-of-women-in-organisational-boardrooms/) - Women are not in boardrooms, and according to the 2023 Global Gender Gap Report, the hires for women in leadership roles dropped 32% since the start of the pandemic. Women represent 50% of entry-level hires, but according to LinkedIn, only about 25% will move to top positions. Women tend to remain in functional roles, building teams, motivating
- [Highlights from the 2023 European Communication Monitor](https://thecsce.com/resources/highlights-from-the-2023-european-communication-monitor/) - In the rapidly evolving landscape of communication, staying up-to-date with the latest trends and insights is crucial for professionals seeking to excel in their roles. To understand these trends and their impact we need to look back. One of the most highly anticipated resources for communication professionals is the European Communication Monitor (ECM), which continues to offer
- [How Millennials Are Changing The Way We Work](https://thecsce.com/resources/how-millennials-are-changing-the-way-we-work/) - The Millennial generation is a force to be reckoned with. Born between 1982 and 2004, and totalling 9.6 million, millennials account for 27 percent of Canada’s population. That’s roughly the same size as the Baby Boomer generation. But that’s not all. The Canadian millennial population is growing due to immigration. Worldwide projections show that millennials
- [Internal Communication Comes Of Age](https://thecsce.com/resources/internal-communication-comes-of-age/) - "Employers would like employees to have an emotional engagement with the brand, who ‘go the extra mile’ and who deliver discretionary effort on a regular basis. Given that many jobs now require employees to generate intellectual and social capital and not just give their labour, the relationship is much more complex than when manufacturing jobs
- [Employee Engagement or Employee Advocacy?](https://thecsce.com/resources/employee-engagement-or-employee-advocacy/) - Chapter 5 of the IC Kollectif ebook, Disrupting the Function of IC: A Global Perspective explores employee advocacy with a thought provoking question: "New research shows that employee engagement has grown far beyond the common definition, moving toward employee advocacy. What does this mean for internal communication professionals?" The Centre for Strategic Communication Excellence is
- [Just How Much is Your Reputation Worth?](https://thecsce.com/resources/just-how-much-is-your-reputation-worth/) - Can reputation actually be measured? I was asked this very question at a recent virtual networking event. In my opening spiel, I had talked about reputation as a very valuable asset. So, I decided to take a deeper dive into reputation, its value and actually what factors impact reputation. You might be very surprised at
- [13 Ways To Avoid A Vaccine Communication Fail](https://thecsce.com/resources/13-ways-to-avoid-a-vaccine-communication-fail/) - The vaccine roll out has started, not surprisingly with much fanfare. A smiling Prime Minister as he received his jab. Happy front-line workers boasting they were in the top ten. Even the Queen has been quoted saying how coronavirus vaccine is “quick and doesn't hurt.” The success or otherwise of the COVID vaccination roll-out in Australia will
- [A New Deal For The Post-COVID Workplace: Working From Anywhere (#WFX)?](https://thecsce.com/resources/a-new-deal-for-the-post-covid-workplace-working-from-anywhere-wfx/) - Remember when working from home (WFH) was somewhat frowned upon? You most likely fell into the individual contributor category or the one who was never quite part of the team because you simply were, well, not there. This represented less than 10% of the US working population. But that was before COVID. State of fear
- [The debate of "less is more"](https://thecsce.com/resources/the-debate-of-less-is-more/) - I love words – I always have. At school, I thought the more unusual or descriptive the words, the more it would engage or pique the interest of the reader, earning me higher marks. This may have been the case for literacy education but as I was to rapidly learn that isn’t quite so in
- [A gender equal world](https://thecsce.com/resources/a-gender-equal-world/) - It’s no great secret that women dominate the communication profession; we’ve seen some evidence of this through our So how do you really feel? survey where 79% of almost 800 respondents are female.We know that gender inequality exists around the world and it’s a complex issue which is partly based on known and unknown bias, stereotypes and
- [The 4 Story Types You Need In Business](https://thecsce.com/resources/the-4-story-types-you-need-in-business/) - One of the biggest mistakes leaders make when they embark on storytelling in business is to rely on one story or one type of story. For example, only telling the same story over and over again or only sharing stories about your children or football career. Over the last decade of working with people in
- [The Science of Storytelling](https://thecsce.com/resources/the-science-of-storytelling/) - The Centre for Strategic Communication Excellence is pleased to present a series of five articles written by Gabrielle Dolan, a global thought leader on authentic leadership and business story telling. In this article, Gabrielle take us on a journey inside the human mind sharing how storytelling helps messages stick. Storytelling is increasingly being introduced to companies as they
- [How to Find Stories for Work](https://thecsce.com/resources/how-to-find-stories-for-work/) - The most common concern I hear when working with clients on storytelling is, ‘I don’t have any stories because I’m just normal’. This is often followed by, ‘Where do you find your stories?’. Everyone has stories, regardless of what you do, who you are or how ‘normal’ you think you are. In fact, the ‘normal’
- [How Bupa Used Storytelling to Bring Company Values Alive](https://thecsce.com/resources/how-bupa-used-storytelling-to-bring-company-values-alive/) - In 2015 Lizzy Geremia, Head of Internal Communications at Bupa, Australia and New Zealand, alongside her global internal communication colleagues, was tasked with launching a completely new set of values throughout the organisation. Bupa, a leading health and care organisation, had doubled their size due to several global acquisitions. The challenge, therefore, was not your
- [Once Upon a Time](https://thecsce.com/resources/once-upon-a-time/) - And so we begin. The familiar and much loved phrase “once upon a time” signals the beginning of a story. And who doesn’t love stories? “Once upon a time” finds it origins in the late 1300s, but was more often used by Charles Perrault, Hans Christian Anderson and the Brothers Grimm to begin our most
- [Lifting The Lid: Episode 1 Crisis Proofing Your Organisation’s Reputation with Jim Lukaszewski](https://thecsce.com/resources/lifting-the-lid-episode-1-crisis-proofing-your-organisations-reputation-with-jim-lukaszewski/) - In this webinar, Lifting the Lid host, Sia Papageorgiou FRSA, SCMP, talks to America's Crisis Guru James E. Lukaszewski, about the five crucial elements most crisis response plans avoid, ignore, or simply lack, and the seven crucial mistakes that turn a potentially perfect response into persistent, long-term, bad news. They don't call him the expert
- [It's Time To Get Real: Build Trust, Be Authentic And Communicate With Impact.](https://thecsce.com/resources/its-time-to-get-real-build-trust-be-authentic-and-communicate-with-impact/) - In this webinar, Lifting The Lid host, Sia Papageorgiou FRSA, SCMP, talks to keynote speaker, educator and bestselling author, Gabrielle Dolan, about real communication and authentic leadership – what it means, what it looks like and how we can all do it better. Here are downloadable presentation slides that Gabrielle shared to explain the storytelling types and
- [Demonstrating Our Value In A World Turned Upside Down](https://thecsce.com/resources/demonstrating-our-value-in-a-world-turned-upside-down/) - In this webinar, Lifting The Lid host, Sia Papageorgiou FRSA, SCMP, talks to values and ethics expert, Jane Mitchell FRSA, about a golden opportunity for communication professionals to show their value to the SMEs, strategists and leaders the world over, during this universally unique and disrupted time. Please do yourself a favour and watch the recording and
- [Social Media Best Practice In 2020](https://thecsce.com/resources/social-media-best-practice-in-2020/) - In this webinar, Lifting the Lid host, Sia Papageorgiou FRSA, SCMP, talks to government social media expert Amanda Dennett. Amanda reveals the top skills and processes your team needs to achieve social media and communication best practice, and shares her insights and tips for diving into comms research to take your career to the next
- [Challenges And Opportunities For Internal Communication Professionals, Now And Into The Future](https://thecsce.com/resources/challenges-and-opportunities-for-internal-communication-professionals-now-and-into-the-future/) - In this webinar, Lifting the Lid host, Sia Papageorgiou FRSA, SCMP, talks to global internal communication thought leader Mike Klein about the ongoing impact of the coronavirus pandemic on internal communication professionals, the implications of remote working on our work and workforces, the continuing struggle to develop, distribute and arm internal communication professionals with compelling
- [The Integration of Communication Disciplines](https://thecsce.com/resources/the-integration-of-communication-disciplines/) - Last week we shared information about the trend toward the convergence of marketing and communication, two professions that have operated independently within organisations for decades. We presented research findings and offered some thoughts about what this new reality could mean to communication and marketing professionals. To no one’s surprise, not only is there a move
- [What If There's No Plan?](https://thecsce.com/resources/what-if-theres-no-plan/) - What if you’ve been given the job of creating an internal communications strategy for an organisation, but the organisation hasn’t actually articulated what it wants to achieve? There’s no business strategy, no business plan, no articulation of its strategic direction at all. I know what you’re thinking: why be in business if you don’t know
- [Reputation Management: A Tale Of Two Companies](https://thecsce.com/resources/reputation-management-a-tale-of-two-companies/) - I’ve been thinking a lot about customer service, accountability, expectations and their relationship to communications. Recently in Canada and North America, we have had two examples of remedial approaches to service errors. Both examples posed a threat to reputation and brand loyalty and the differences in the two responses are quite significant. Last fall, Loblaws, a
- [Communication, Storytelling And Truth](https://thecsce.com/resources/communication-storytelling-and-truth/) - Recently, my IABC chapter gave me a great honour recognizing excellence in communications. I had the opportunity to say a few words so I shared some thoughts I have been thinking about communications, storytelling, and truth. The following is an extended play version of the speech I gave. I’ve been thinking a lot these days
- [Lessons I Have Learned in My First 50 Years](https://thecsce.com/resources/lessons-i-have-learned-in-my-first-50-years/) - In 2011, I wrote a column on lessons I have learned in my first 50 years on the planet. I took a look over the weekend, and I thought it would be worth sharing again. There's nothing I would change except do/use/see more of what you love. Or as my friend Wendy Williams often said
- [Episode 33 - Jenni Field](https://thecsce.com/resources/episode-33-jenni-field/)
- [Episode 32 - Dr Aniisu K. Verghese](https://thecsce.com/resources/episode-32-dr-aniisu-k-verghese/)
- [Episode 31- Jo Alexander](https://thecsce.com/resources/episode-31-jo-alexander/)
- [Episode 30 - Katie Macaulay](https://thecsce.com/resources/episode-30-katie-macaulay/)
- [Episode 29 - Elvera Makki ABC, SCMP](https://thecsce.com/resources/episode-29-elvera-makki-abc-scmp/)
- [Episode 28 - Joanna Parsons FIIC](https://thecsce.com/resources/episode-28-joanna-parsons-fiic/)
- [Episode 27 - Bonnie Caver](https://thecsce.com/resources/episode-27-bonnie-caver/)
- [Episode 26 - Ann-Marie Blake](https://thecsce.com/resources/episode-26-ann-marie-blake/)
- [Episode 25 - Trudy Lewis](https://thecsce.com/resources/episode-25-trudy-lewis/)
- [Episode 24 - Luke Waters](https://thecsce.com/resources/episode-24-luke-waters/)
- [Episode 23 - Dr Jen Frahm](https://thecsce.com/resources/episode-23-dr-jen-frahm/)
- [Episode 22 - Louise Reed](https://thecsce.com/resources/episode-22-louise-reed/)
- [Episode 21 - Mike Klein](https://thecsce.com/resources/episode-21-mike-klein/)
- [Episode 20 - Special Diversity and Inclusion Edition, with Priya Bates ABC, MC, SCMP, IABC Fellow and Advita Patel ChartPR FCIPR](https://thecsce.com/resources/episode-20-special-diversity-and-inclusion-edition-with-priya-bates-abc-mc-scmp-iabc-fellow-and-advita-patel-chartpr-fcipr/)
- [Episode 19 - Paulo Henrique Soares ABC](https://thecsce.com/resources/episode-19-paulo-henrique-soares-abc/)
- [Episode 18 - Danielle Bond SCMP](https://thecsce.com/resources/episode-18-danielle-bond-scmp/)
- [Episode 17 - Michael Nord SCMP, MBA](https://thecsce.com/resources/episode-17-michael-nord-scmp-mba/)
- [Episode 16 - John Clemons M.S, APR, ABC, IABC Fellow](https://thecsce.com/resources/episode-16-john-clemons-m-s-apr-abc-iabc-fellow/)
- [Episode 14 - Robin McCasland FRSA, SCMP](https://thecsce.com/resources/episode-14-robin-mccasland-frsa-scmp/)
- [Episode 13 – Zora Artis GAICD, SCMP, FAMI, CPM](https://thecsce.com/resources/episode-13-zora-artis-gaicd-scmp-fami-cpm/)
- [Episode 12 - Deb Ganderton](https://thecsce.com/resources/episode-12-deb-ganderton/)
- [Episode 11 - Shel Holtz SCMP, IABC Fellow](https://thecsce.com/resources/episode-11-shel-holtz-scmp-iabc-fellow/)
- [Episode 10 - Dr Amanda Hamilton-Attwell ABC, CPRP, IABC Fellow](https://thecsce.com/resources/episode-10-dr-amanda-hamilton-attwell-abc-cprp-iabc-fellow/)
- [Episode 9 - Priya Bates SCMP, MC, IABC Fellow](https://thecsce.com/resources/episode-9-priya-bates-scmp-mc-iabc-fellow/)
- [Episode 8 - Dr Anne Gregory](https://thecsce.com/resources/episode-8-dr-anne-gregory/)
- [Episode 7 - Jim Shaffer IABC Fellow](https://thecsce.com/resources/episode-7-jim-shaffer-iabc-fellow/)
- [Episode 6 - Mary Hills ABC, IABC Fellow, Six Sigma, FRSA](https://thecsce.com/resources/episode-6-mary-hills-abc-iabc-fellow-six-sigma-frsa/)
- [Episode 5 - Alex Malouf SCMP](https://thecsce.com/resources/episode-5-alex-malouf-scmp/)
- [Episode 4 - Jane Mitchell FRSA](https://thecsce.com/resources/episode-4-jane-mitchell-frsa/)
- [Episode 3 - Heather Ritchie](https://thecsce.com/resources/episode-3-heather-ritchie/)
- [Episode 2 - Russell Grossman ABC, FCIPR](https://thecsce.com/resources/episode-2-russell-grossman-abc-fcipr/)
- [Episode 1 - Per Zetterquist](https://thecsce.com/resources/episode-1-per-zetterquist/)

## Downloads

- [Hiring in 2026 Webinar Session Notes](https://thecsce.com/?post_type=dlm_download&p=14500)
- [Understanding the Fear: Why People Dread Metrics (PowerPoint)](https://thecsce.com/?post_type=dlm_download&p=14253)
- [Beyond the Numbers Webinar Session Notes](https://thecsce.com/?post_type=dlm_download&p=14258)
- [Story Intelligence Webinar Session Notes](https://thecsce.com/?post_type=dlm_download&p=14242)
- [People Matter - Why Communication and Change are critical to our AI-enabled future (PowerPoint)](https://thecsce.com/?post_type=dlm_download&p=14171)
- [The CSCE Measure What Matters toolkit ](https://thecsce.com/?post_type=dlm_download&p=14328)
- [3. Business Storytelling Checklist](https://thecsce.com/?post_type=dlm_download&p=14248)
- [2. Five Critical Success Factors](https://thecsce.com/?post_type=dlm_download&p=14246)
- [1. Elements of a Story](https://thecsce.com/?post_type=dlm_download&p=14244)
- [CSCE Model for Integrating AI Tools Into Your Workflow](https://thecsce.com/?post_type=dlm_download&p=14155)
- [AI Playbook Webinar Session Notes](https://thecsce.com/?post_type=dlm_download&p=14157)
- [Story Intelligence (Complete)](https://thecsce.com/?post_type=dlm_download&p=14250)
- [CSCE_TOOLKIT_ROI](https://thecsce.com/?post_type=dlm_download&p=4725)
- [CSCE_TOOLKIT_MANAGING STAKEHOLDERS](https://thecsce.com/?post_type=dlm_download&p=4728)
- [CSCE_TOOLKIT_MANAGING CHANGE COMMUNICATION](https://thecsce.com/?post_type=dlm_download&p=4731)
- [CSCE_TOOLKIT_BUILDING AN EFFECTIVE COMMUNICATION STRATEGY](https://thecsce.com/?post_type=dlm_download&p=4734)
- [CSCE_Internal Communication Playbook](https://thecsce.com/?post_type=dlm_download&p=12847)
- [Personal Branding for Founders](https://thecsce.com/?post_type=dlm_download&p=13703)
- [Venice_Pledge](https://thecsce.com/?post_type=dlm_download&p=13685)
- [250811 A day in the life 2030](https://thecsce.com/?post_type=dlm_download&p=13629)
- [#Comms2030. Why AI might be communication’s golden opportunity](https://thecsce.com/?post_type=dlm_download&p=13627)
- [CSGD1184_PROFESSIONAL DEVELOPMENT SURVEY](https://thecsce.com/?post_type=dlm_download&p=13489)
- [SiloSmashers_ Influencer Research Guide](https://thecsce.com/?post_type=dlm_download&p=11973)
- [personal_action_plan-3](https://thecsce.com/?post_type=dlm_download&p=7682)
- [SO HOW DO YOU REALLY FEEL_REPORT](https://thecsce.com/?post_type=dlm_download&p=7031)
- [CSCE1095_GCCC STUDY GUIDE_JULY 2024](https://thecsce.com/?post_type=dlm_download&p=11035)
- [So how do you really feel?](https://thecsce.com/?post_type=dlm_download&p=7028)
- [CSCE_Internal Communication Playbook](https://thecsce.com/?post_type=dlm_download&p=4737)
- [CSCE_Mental Health and Wellbeing- A Guide Through The Noise For Communication Professionals And Business Leaders](https://thecsce.com/?post_type=dlm_download&p=4373)

## Events

- [SCM1: Strategic Planning and Outcomes (Melbourne)](https://thecsce.com/etn/scm1-strategic-planning-and-outcomes-melbourne/) - Master the blueprint for strategic communication excellence. Course description: In this two-day Strategic Communication management (SCM) course, you’ll learn how to design and execute strategic communication that delivers measurable outcomes. From aligning with organisational goals to assessing the impact of your initiatives, this program equips you with the tools and frameworks needed to drive success.
- [AI Discovery Forum](https://thecsce.com/etn/communicating-ai-forum/) - Stay ahead of AI in communication It’s no secret that AI is moving rapidly. If staying ahead matters, the CSCE’s AI Forum is the place for you. It’s an interactive forum where you can: Stay in touch with the latest news and discoveries Chat about your own experiences, discoveries or concerns Help each other to
- [People Matter: Why Communication and Change Management are critical to our AI-enabled future](https://thecsce.com/etn/people-matter-why-communication-and-change-management-are-critical-to-our-ai-enabled-future/) - Free for CSCE Members! Non-CSCE Members (early bird available until 11:55pm AEDT 11 March 2026) Reserve Now! Become a Member Are you looking for a reason to take a greater role in your organisation’s AI conversation? This webinar is designed for you. Join Adrian Cropley OAM, FRSA, IABC Fellow, SCMP and Wayne Aspland, co-authors of The
- [Reputation in an AI World](https://thecsce.com/etn/reputation-in-an-ai-world/) - Save with our early bird rate of AUD $345 + GST (regularly AUD $395 + GST) available until 20 February 2026. Secure your spot and learn how to design, protect, and accelerate corporate reputation in an AI-driven world. CSCE members get 20% off all CSCE training courses. Course description: Reputation is no longer a passive
- [Hiring in 2026: What Needs to Change for Leaders and Candidates](https://thecsce.com/etn/hiring-in-2026-what-needs-to-change-for-leaders-and-candidates/) - Free for CSCE Members! Non-CSCE Members (early bird available until 11:55pm AEDT 4 February 2026) Reserve Now! Become a Member Hiring processes are still sidelining some of the most capable communication professionals — often for vague, unhelpful reasons like “too senior,” “too broad,” or “not quite the right fit.” Beneath those labels sit deeper issues:
- [Strategic AI for Internal Communication Professionals](https://thecsce.com/etn/strategic-ai-for-internal-communication-professionals/) - Course description: Save with our early bird rate of AUD $395 + GST (regularly AUD $495 + GST) available until 11 February 2026. Secure your spot and build an AI-powered internal communication toolkit you can use immediately. Elevate your internal communication practice from tactical execution to strategic influence using AI as your competitive advantage. This
- [Mastering Media Interviews: Essential Skills for Effective Spokespeople](https://thecsce.com/etn/mastering-media-interviews-essential-skills-for-effective-spokespeople/) - In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you're preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward
- [Introduction to Change Communication](https://thecsce.com/etn/introduction-to-change-communication/) - Two-Hour Virtual Course This introductory course will provide the confidence to build practical and creative communication support in times of change. You will understand how people react during change, how to create communication that help people successfully navigate change and how the communication professional's role is as much about providing the space and time to ask the right questions as it is in creating and broadcasting information. What to expect Understand what ‘people-centred’ change means. Build confidence in your ability to bring people with you during change rather than ‘doing the change to them’. Explore the roles that leaders play through change. Think about how communication professionals
- [Communicating with Clarity](https://thecsce.com/etn/communicating-with-clarity/) - 90-Minute Virtual Course Improve how you write about technical and change projects without resorting to jargon and language that your stakeholders can’t understand. Engage your audience by communicating with clarity. What to expect An interactive workshop where you will learn the skills to structure your written communication. A mix of theoretical concepts, practical frameworks and hands-on exercises that will help you improve how you write about complex technical and change projects. Who should attend Project managers, communication managers or anyone who needs to communicate complex or technical information. Career Level Generalist / Specialist, Strategic Advisor, Business Leader Course outline Topic 1: Think Like a Reader: Analyse how readers process and comprehend written communication. Differentiate between various communication styles and their impact on readers. Learn to view communication from the reader's perspective. Topic 2: Plan Your Communication using Think, Feel and Do Identify a core message and narrative structure to enhance reader understanding.
- [How to Make Your Communication Inclusive and Accessible](https://thecsce.com/etn/how-to-make-your-communication-inclusive-and-accessible/) - 90-Minute Virtual Course In this course learn what it means to communicate inclusively with your potential and current employees, stakeholders and customers. You will also receive practical guidance on how to make communication and campaigns inclusive and accessible. What to expect Learn what we mean by inclusive communication and why is it important. Explore how inclusive communication benefits everyone. Learn practical tips and tools to help you develop communication that are inclusive and accessible. Explore real-world case studies. Who should attend Professionals working in employee communication, public relations and HR. Inclusion and diversity managers, marketing and brand managers. Career Level Generalist / Specialist, Strategic Advisor, Business Leader Course outline Topic 1: Inclusive Communication What we mean by inclusive communication Why inclusive communication is important How inclusive communication benefits everyone Topic 2: Neuro-inclusive Communication Understanding neurodiversity How neurodiverse people experience communication How to make your communication neuro-inclusive
- [Welcome to the Age of Listening](https://thecsce.com/etn/welcome-to-the-age-of-listening-2/) - 90-Minute Virtual Course This course will provide you with an introduction to listening. It will build an understanding of why listening to employees is increasingly essential for businesses, what good looks like and how to do it. It will share practical examples to illustrate what works and what leaders' role is in creating a climate where listening can thrive in an organisation. What to expect Understand what we mean by listening in organisations. Understand the benefits of listening in an organisation and how to overcome the obstacles that often get in the way. Learn about different ways to listen. Understand the challenges of the ‘annual survey’ and how to avoid survey fatigue. Explore the role of leaders in creating the right climate for listening to flourish. Discuss the role of networks, such as Employee Resource Groups,
- [Creating Brilliant Champion Networks](https://thecsce.com/etn/creating-brilliant-champion-networks/) - 90-Minute Virtual Course ‘Champions’ networks are becoming ever more important as they can support the delivery of key programmes on behalf of often resource-constrained central teams. This course will enable you to feel confident about creating, inspiring and managing a champions network, using practical examples to help you understand how and when to use such groups. What to expect Clear understanding of why champions networks are important and how they can help deliver key organisational-wide programs locally. An understanding of the ‘Truer’ model to help build, maintain and develop Champions Networks in a way that delivers benefits to the individual champions and also to the organisation. Learn what is needed to set up, recruit and get a Champions Network off the ground. Understand strategies for maintaining and renewing a Champions Network.
- [Certificate Course: AI for Strategic Communication Professionals – Asia-Pacific](https://thecsce.com/etn/certificate-course-ai-for-strategic-communication-professionals-asia-pacific-north-america/)
- [Certificate Course: AI for Strategic Communication Professionals – North America](https://thecsce.com/etn/certificate-course-ai-for-strategic-communication-professionals-north-america/)
- [Certificate Course: AI for Strategic Communication Professionals – Europe/Africa](https://thecsce.com/etn/certificate-course-ai-for-strategic-communication-professionals-europe-africa/) - Artificial Intelligence (AI) is transforming the way communication professionals engage with stakeholders, create content, and drive strategic influence. this course equips communication professionals with the knowledge, tools, and ethical considerations to harness AI effectively. This program goes beyond theory—participants will explore AI-powered tools for content creation, and audience engagement while ensuring responsible AI use. Through interactive
- [SCM1: Strategic Planning and Outcomes - Virtual (Europe)](https://thecsce.com/etn/scm1-strategic-planning-and-outcomes-virtual-europe/) - Master the blueprint for strategic communication excellence. Course description: In this two-day Strategic Communication management (SCM) course, you’ll learn how to design and execute strategic communication that delivers measurable outcomes. From aligning with organisational goals to assessing the impact of your initiatives, this program equips you with the tools and frameworks needed to drive success.
- [The AI Playbook for Strategic Communication Professionals: Positioning for 2026 and Beyond](https://thecsce.com/etn/the-ai-playbook-for-strategic-communication-professionals-positioning-for-2026-and-beyond/) - FREE for CSCE Members! Artificial intelligence is no longer an emerging trend — it’s redefining how communication professionals create value. But the question is, are you leading the transformation or letting it lead you? Join Adrian Cropley OAM and Wayne Aspland, co-authors of The AI Playbook for Strategic Communication Professionals, for an insightful and practical
- [Mastering AI for Everyday Communication](https://thecsce.com/etn/mastering-ai-for-everyday-communication/) - Save with our early bird rate of AUD $395 + GST (regularly AUD $495 + GST) available until 1 October. Secure your spot and build a practical AI communication toolkit you can use immediately. Course description: Transform your communication effectiveness with practical AI skills that deliver immediate impact. This intensive half-day workshop equips professionals across
- [Beyond the Numbers: Turning Metrics into Your Secret Weapon for Resilience and Impact](https://thecsce.com/etn/beyond-the-numbers-turning-metrics-into-your-secret-weapon-for-resilience-and-impact/) - Why do so many professionals — especially in communication — dread metrics, while every business leader demands them?Because metrics are often presented as dry figures, detached from meaning. But what if they could tell stories? What if they could reveal resilience, build trust, enable better decisions and guide you through uncertainty?Join us on 3 December for an
- [Story Intelligence: The Craft of Authentic Storytelling Made Smarter with AI](https://thecsce.com/etn/story-intelligence-the-craft-of-authentic-storytelling-made-smarter-with-ai/)
- [Your Purpose, Clearly Defined: Discover it. Use it. Create Impact. (GPB)](https://thecsce.com/etn/your-purpose-clearly-defined-discover-it-use-it-create-impact-gpb/) - Your Purpose, Clearly Defined: Discover it. Use it. Create Impact. Course description: Take a journey of discovery without leaving your home or office – unlock your purpose and create a more authentic, meaningful, and successful future for yourself and your wider world. Join us for a transformative online program with pioneering innovator and creativity expert,
- [Your Purpose, Clearly Defined: Discover it. Use it. Create Impact. (AUD)](https://thecsce.com/etn/your-purpose-clearly-defined-discover-it-use-it-create-impact/)
- [SCM3: Business Acumen and Strategy - Virtual (North America)](https://thecsce.com/etn/scm3-business-acumen-and-strategy-virtual-north-america/) - Lead with insight, steer with strategy. Course description: This one-day Strategic Communication Management (SCM) course focuses on the intersection of communication and business strategy, preparing you to lead with confidence at the highest levels. From financial literacy to strategic decision-making, you’ll acquire the skills to integrate communication seamlessly into broader business objectives, ensuring your voice
- [Leading the AI Moment: The Venice Pledge in Action](https://thecsce.com/etn/leading-the-ai-moment-the-venice-pledge-in-action/) - Leading the AI Moment: The Venice Pledge in Action Unpacking the Research That's Reshaping Our Profession We’re standing at one of the most defining moments in our profession’s history. Generative AI is not just a tech trend — it’s reshaping how we work, how we lead, and how our organisations earn trust. But it’s also
- [The LinkedIn Influence Blueprint](https://thecsce.com/etn/the-linkedin-influence-blueprint/) - The LinkedIn Influence Blueprint: A Step-By-Step Guide to Building Influence and Authority on LinkedIn Course description: This immersive online program is tailored for professionals eager to leverage LinkedIn as a powerful tool for personal branding and income generation. Across three structured, two-hour sessions, you’ll dive into a transformative journey to build a unique LinkedIn presence,
- [More Than Metrics: Rethinking Measurement for Meaningful Communication](https://thecsce.com/etn/more-than-metrics-rethinking-measurement-for-meaningful-communication/) - More Than Metrics: Rethinking Measurement for Meaningful Communication We’ve all heard it: “What gets measured gets managed.” But what if we’re measuring the wrong things? Or worse — what if we’re measuring for reporting’s sake, without connecting the dots back to strategy, behaviour, and impact? Too often, communication measurement is treated as an afterthought. A
- [Finding the balance between authenticity & efficiency with AI](https://thecsce.com/etn/finding-the-balance-between-authenticity-efficiency-with-ai/) - Finding the balance between authenticity and efficiency with AI How do you strategically use AI tools to streamline your content creation process while staying true to your brand’s unique voice and identity? Course description: AI tools are revolutionising content creation, but using them effectively requires a strategic approach. This lunch and learn session explores how you
- [5 ways to make your organisations social media safer](https://thecsce.com/etn/5-ways-to-make-your-organisations-social-media-safer/) - 5 ways to make your organisation's social media safer Equip your team with the tools to confidently manage challenging interactions online and safeguard your organisation’s digital presence. This one-hour session provides concise, actionable strategies to improve social media safety and moderation. Course description: Social media can be a powerful tool for connection and engagement, but
- [Dealing with Toxic Behaviour and Trolls on Social Media: The Do's and Don'ts](https://thecsce.com/etn/dealing-with-toxic-behaviour-and-trolls-on-social-media-the-dos-and-donts/) - Dealing with toxic behaviour and trolls on social media: the do's and don'ts Don’t be unprepared for negativity on your social media. Explore impactful methods to handle moderation effectively, ensuring the credibility and integrity of your business or brand remain intact. Course description: If you manage a social media page, the arrival of bad behaviour
- [Real-world social media use: self-promotion that doesn't breach social media policies](https://thecsce.com/etn/real-world-social-media-use-self-promotion-that-doesnt-breach-social-media-policies/) - Real-world social media use: self-promotion that doesn't breach social media policies Learn how to ace social media promotion while ensuring compliance. Come away with an understanding of why it’s so important to make sure your self-promotion tactics match your organisation's policies. Course description: This training session is designed to equip you with the necessary skills
- [How to write for social media: the basics](https://thecsce.com/etn/how-to-write-for-social-media-the-basics/) - How to write for social media: the basics Master the essentials of social media writing, creating compelling content that resonates with your audience and drives engagement. Course description: Join us for a half-day course exploring the basics of social media writing. Learn how to craft posts that grab attention, spark engagement, and dive into platform-specific
- [Moderation masterclass: comprehensive strategies for effective online engagement](https://thecsce.com/etn/moderation-masterclass-comprehensive-strategies-for-effective-online-engagement/) - Moderation masterclass: comprehensive strategies for effective online engagement Master the art of online moderation with our in-depth masterclass. Learn best practices and understand the psychology of trolls with an instructor who has dealt with some of the nastiest comments sections in the country. Working with your classmates, you will engage in practical workshops that will
- [Quiet Voices, Loud Impact: Rethinking Internal Communication for an Introverted Workforce](https://thecsce.com/etn/quiet-voices-loud-impact-rethinking-internal-communication-for-an-introverted-workforce/)
- [Measuring Internal Communication - Virtual (Asia-Pacific)](https://thecsce.com/etn/measuring-internal-communication-asia-pacific/) - Communication research and measurement are fundamental inputs and outputs to developing a communication strategy and delivering business results. Course description: In this one-day virtual course, learn how to use research to inform strategy and how to measure the impact of your work returning great ROI to your organisation. What to expect: Benchmark your current state across
- [Measuring Internal Communication - Virtual (North America)](https://thecsce.com/etn/measuring-internal-communication-north-america/) - Communication research and measurement are fundamental inputs and outputs to developing a communication strategy and delivering business results. Course description: In this one-day course, learn how to use research to inform strategy and how to measure the impact of your work returning great ROI to your organisation. What to expect: Benchmark your current state across
- [Measuring Internal Communication - Virtual (Europe)](https://thecsce.com/etn/measuring-internal-communication-europe/) - Communication research and measurement are fundamental inputs and outputs to developing a communication strategy and delivering business results. Course description: In this one-day course, learn how to use research to inform strategy and how to measure the impact of your work returning great ROI to your organisation. What to expect: Benchmark your current state across
- [SCM2: Tangible Influence and Impact (Sydney)](https://thecsce.com/etn/scm2-tangible-influence-and-impact-sydney/) - Harness the power of influence to drive meaningful change. Course description: This one-day strategic communication management (SCM) course dives deep into the principles of influence, providing you with actionable techniques to drive change, foster engagement, and elevate your strategic communication role. Whether you’re leading teams or guiding leadership decisions, this program will help you translate
- [SCM1: Strategic Planning and Outcomes (Sydney)](https://thecsce.com/etn/scm1-strategic-planning-and-outcomes-sydney/) - In this two-day Strategic Communication management (SCM) course, you’ll learn how to design and execute strategic communication that delivers measurable outcomes. From aligning with organisational goals to assessing the impact of your initiatives, this program equips you with the tools and frameworks needed to drive success. Perfect for professionals eager to master the art of
- [ESG Communication - Virtual (Europe)](https://thecsce.com/etn/esg-communication-virtual-europe/) - How to plan and implement communication programs that communicate about environmental, social and governance (ESG) initiatives. Course description: This one-day virtual course reinforces the importance of developing and implementing purposeful communication and teaches communication professionals a number of practical ways they can improve the way they communicate their organisation’s social impact and performance. Explore how to
- [ESG Communication - Virtual (North America)](https://thecsce.com/etn/esg-communication-virtual-north-america/) - How to plan and implement communication programs that communicate about environmental, social and governance (ESG) initiatives. Course description: This one-day virtual course reinforces the importance of developing and implementing purposeful communication and teaches communication professionals a number of practical ways they can improve the way they communicate their organisation’s social impact and performance. Explore how to
- [ESG Communication - Virtual (Asia Pacific)](https://thecsce.com/etn/esg-communication-virtual-asia-pacific/) - How to plan and implement communication programs that communicate about environmental, social and governance (ESG) initiatives. Course description: This one-day virtual course reinforces the importance of developing and implementing purposeful communication and teaches communication professionals a number of practical ways they can improve the way they communicate their organisation’s social impact and performance. Explore how to
- [Leadership Communication For Managers - Virtual (Europe)](https://thecsce.com/etn/leadership-communication-for-managers-virtual-europe/) - Become a high performing communicator and boost your leadership skills. Course description: Poor manager communication skills is consistently one of the top barriers to successful employee communication. When managers communicate well with employees, the organisation benefits through timeliness, clarity, relevance and consistency of messages. This course will equip you with the essential skills you need
- [Leadership Communication For Managers - Virtual (North America)](https://thecsce.com/etn/leadership-communication-for-managers-north-america/) - Become a high performing communicator and boost your leadership skills. Course description: Poor manager communication skills is consistently one of the top barriers to successful employee communication. When managers communicate well with employees, the organisation benefits through timeliness, clarity, relevance and consistency of messages. This course will equip you with the essential skills you need
- [Leadership Communication For Managers - Virtual (Asia Pacific)](https://thecsce.com/etn/leadership-communication-for-managers-asia-pacific/) - Become a high performing communicator and boost your leadership skills. Course description: Poor manager communication skills is consistently one of the top barriers to successful employee communication. When managers communicate well with employees, the organisation benefits through timeliness, clarity, relevance and consistency of messages. This course will equip you with the essential skills you need
- [Practical Communication Skills For Government - Virtual (Europe)](https://thecsce.com/etn/practical-communication-skills-for-government-virtual-europe/) - Get buy-in and support you need through effective communication Course description: Discover the art of fostering effective communication within your department and get the buy-in you need. Mastering the skill of defining, engaging, and delivering tailored communication to your target audience in their preferred manner is the key to achieving successful communication outcomes. This program
- [Practical Communication Skills For Government - Virtual (North America)](https://thecsce.com/etn/practical-communication-skills-for-government-virtual-north-america/) - Get buy-in and support you need through effective communication Course description: Discover the art of fostering effective communication within your department and get the buy-in you need. Mastering the skill of defining, engaging, and delivering tailored communication to your target audience in their preferred manner is the key to achieving successful communication outcomes. This program
- [Practical Communication Skills For Government - Virtual (Asia Pacific)](https://thecsce.com/etn/practical-communication-skills-for-government-asia-pacific/) - Get buy-in and support you need through effective communication Course description: Discover the art of fostering effective communication within your department and get the buy-in you need. Mastering the skill of defining, engaging, and delivering tailored communication to your target audience in their preferred manner is the key to achieving successful communication outcomes. This program
- [Practical Communication Skills For Business - Virtual (Europe)](https://thecsce.com/etn/practical-communication-skills-for-business-virtual-europe/) - Get buy-in and support you need through effective communication Course description: Discover the art of fostering effective communication within your department and get the buy-in you need. Mastering the skill of defining, engaging, and delivering tailored communication to your target audience in their preferred manner is the key to achieving successful communication outcomes. This program
- [Practical Communication Skills For Business - Virtual (North America)](https://thecsce.com/etn/practical-communication-skills-for-business-virtual-north-america/) - Get buy-in and support you need through effective communication Course description: Discover the art of fostering effective communication within your department and get the buy-in you need. Mastering the skill of defining, engaging, and delivering tailored communication to your target audience in their preferred manner is the key to achieving successful communication outcomes. This program
- [Practical Communication Skills For Business - Virtual (Asia Pacific)](https://thecsce.com/etn/practical-communication-skills-for-business-asia-pacific/) - Get buy-in and support you need through effective communication Course description: Discover the art of fostering effective communication within your department and get the buy-in you need. Mastering the skill of defining, engaging, and delivering tailored communication to your target audience in their preferred manner is the key to achieving successful communication outcomes. This program
- [Advanced Writing Skills For Government - Virtual (Asia Pacific)](https://thecsce.com/etn/advanced-writing-skills-for-government-asia-pacific-virtual/) - Write with impact Course description: This one-day program will build on your writing skills to become more effective and time-efficient. You will learn how to take a strategic approach to your government communication, resulting in fewer necessary edits. What to expect: Improve your editing and proofreading skills Use fact-checking and credible sources of information Explore
- [Advanced Writing Skills For Business - Virtual (Asia Pacific)](https://thecsce.com/etn/advanced-writing-skills-for-business-asia-pacific-virtual/) - Write with impact Course description: This one-day program will build on your writing skills to become more effective and time efficient. You will learn how to take a strategic approach to your written communication, engaging with AI and other supporting technologies to assist you. What to expect: Improve your editing and proofreading skills Use fact-checking
- [Professional Writing Skills For Government - Virtual (Asia Pacific)](https://thecsce.com/etn/professional-writing-skills-for-government-asia-pacific/) - Better writing, better communication with your audience Course description: This one-day program will equip you with the tools and expertise needed to elevate your everyday government writing. In today's environment, the key challenge is comprehending your audience's requirements and capturing their interest. Mastering the art of effective and efficient writing is crucial for establishing a
- [Professional Writing Skills For Business - Virtual (Asia Pacific)](https://thecsce.com/etn/professional-writing-skills-for-business-asia-pacific/) - Better writing, better communication with your audience Course description: This one-day program will equip you with the tools and expertise to elevate your business writing. In today's environment, the key challenge is comprehending your audience's requirements and capturing their interest. Mastering the art of effective and efficient writing is crucial for establishing a meaningful connection
- [SCM3: Business Acumen and Strategy - Virtual (Europe)](https://thecsce.com/etn/scm3-business-acumen-and-strategy-virtual-europe/) - Lead with insight, steer with strategy. Course description: This one-day Strategic Communication Management (SCM) course focuses on the intersection of communication and business strategy, preparing you to lead with confidence at the highest levels. From financial literacy to strategic decision-making, you’ll acquire the skills to integrate communication seamlessly into broader business objectives, ensuring your voice
- [SCM2: Tangible Influence and Impact - Virtual (Europe)](https://thecsce.com/etn/scm2-tangible-influence-and-impact-virtual-europe/) - Harness the power of influence to drive meaningful change. Course description: This one-day strategic communication management (SCM) course dives deep into the principles of influence, providing you with actionable techniques to drive change, foster engagement, and elevate your strategic communication role. Whether you’re leading teams or guiding leadership decisions, this program will help you translate
- [SCM2: Tangible Influence and Impact - Virtual (North America)](https://thecsce.com/etn/scm2-tangible-influence-and-impact-virtual-north-america/) - Harness the power of influence to drive meaningful change. Course description: This one-day strategic communication management (SCM) course dives deep into the principles of influence, providing you with actionable techniques to drive change, foster engagement, and elevate your strategic communication role. Whether you’re leading teams or guiding leadership decisions, this program will help you translate
- [SCM1: Strategic Planning and Outcomes - Virtual (North America)](https://thecsce.com/etn/scm1-strategic-planning-and-outcomes-virtual-north-america/) - Master the blueprint for strategic communication excellence. Course description: In this two-day Strategic Communication management (SCM) course, you’ll learn how to design and execute strategic communication that delivers measurable outcomes. From aligning with organisational goals to assessing the impact of your initiatives, this program equips you with the tools and frameworks needed to drive success.
- [SCM3: Business Acumen and Strategy - Virtual (Asia Pacific)](https://thecsce.com/etn/scm3-business-acumen-and-strategy-virtual-asia-pacific/) - Lead with insight, steer with strategy. Course description: This one-day Strategic Communication Management (SCM) course focuses on the intersection of communication and business strategy, preparing you to lead with confidence at the highest levels. From financial literacy to strategic decision-making, you’ll acquire the skills to integrate communication seamlessly into broader business objectives, ensuring your voice
- [SCM2: Tangible Influence and Impact - Virtual (Asia Pacific)](https://thecsce.com/etn/scm2-tangible-influence-and-impact-virtual-asia-pacific/) - Harness the power of influence to drive meaningful change. Course description: This one-day strategic communication management (SCM) course dives deep into the principles of influence, providing you with actionable techniques to drive change, foster engagement, and elevate your strategic communication role. Whether you’re leading teams or guiding leadership decisions, this program will help you translate
- [SCM1: Strategic Planning and Outcomes - Virtual (Asia Pacific)](https://thecsce.com/etn/scm1-strategic-planning-and-outcomes-virtual-asia-pacific/) - Master the blueprint for strategic communication excellence. Course description: In this two-day Strategic Communication management (SCM) course, you’ll learn how to design and execute strategic communication that delivers measurable outcomes. From aligning with organisational goals to assessing the impact of your initiatives, this program equips you with the tools and frameworks needed to drive success.
- [SCM3: Business Acumen and Strategy (Perth)](https://thecsce.com/etn/scm3-business-acumen-and-strategy-perth/) - Lead with insight, steer with strategy. Course description: This one-day Strategic Communication Management (SCM) course focuses on the intersection of communication and business strategy, preparing you to lead with confidence at the highest levels. From financial literacy to strategic decision-making, you’ll acquire the skills to integrate communication seamlessly into broader business objectives, ensuring your voice
- [SCM2: Tangible Influence and Impact (Perth)](https://thecsce.com/etn/scm2-tangible-influence-and-impact-perth/) - Harness the power of influence to drive meaningful change. Course description: This one-day strategic communication management (SCM) course dives deep into the principles of influence, providing you with actionable techniques to drive change, foster engagement, and elevate your strategic communication role. Whether you’re leading teams or guiding leadership decisions, this program will help you translate
- [SCM1: Strategic Planning and Outcomes (Perth)](https://thecsce.com/etn/scm1-strategic-planning-and-outcomes-perth/) - Master the blueprint for strategic communication excellence. Course description: In this two-day Strategic Communication management (SCM) course, you’ll learn how to design and execute strategic communication that delivers measurable outcomes. From aligning with organisational goals to assessing the impact of your initiatives, this program equips you with the tools and frameworks needed to drive success.
- [SCM3: Business Acumen and Strategy (Brisbane)](https://thecsce.com/etn/scm3-business-acumen-and-strategy-brisbane/) - Lead with insight, steer with strategy. Course description: This one-day Strategic Communication Management (SCM) course focuses on the intersection of communication and business strategy, preparing you to lead with confidence at the highest levels. From financial literacy to strategic decision-making, you’ll acquire the skills to integrate communication seamlessly into broader business objectives, ensuring your voice
- [SCM2: Tangible Influence and Impact (Brisbane)](https://thecsce.com/etn/scm2-tangible-influence-and-impact-brisbane/) - Harness the power of influence to drive meaningful change. Course description: This one-day strategic communication management (SCM) course dives deep into the principles of influence, providing you with actionable techniques to drive change, foster engagement, and elevate your strategic communication role. Whether you’re leading teams or guiding leadership decisions, this program will help you translate
- [SCM1: Strategic Planning and Outcomes (Brisbane)](https://thecsce.com/etn/scm1-strategic-planning-and-outcomes-brisbane/) - Master the blueprint for strategic communication excellence. Course description: In this two-day Strategic Communication management (SCM) course, you’ll learn how to design and execute strategic communication that delivers measurable outcomes. From aligning with organisational goals to assessing the impact of your initiatives, this program equips you with the tools and frameworks needed to drive success.
- [SCM3: Business Acumen and Strategy (Melbourne)](https://thecsce.com/etn/scm3-business-acumen-and-strategy-melbourne/) - Lead with insight, steer with strategy. Course description: This one-day Strategic Communication Management (SCM) course focuses on the intersection of communication and business strategy, preparing you to lead with confidence at the highest levels. From financial literacy to strategic decision-making, you’ll acquire the skills to integrate communication seamlessly into broader business objectives, ensuring your voice
- [Spark Forum For Communication Professionals](https://thecsce.com/etn/spark-forum-for-communication-professionals/) - Spark Forum: Supporting Thriving Communication ProfessionalsAt the Centre for Strategic Communication Excellence, we are deeply committed to creating an environment where communication professionals not only survive but thrive.It’s the reason we initiated our ground-breaking global study: The State of Mental Wellbeing in the Communication Profession. To thrive means more than just survive or get by—it involves flourishing, prospering,
- [SCM2: Tangible Influence and Impact (Melbourne)](https://thecsce.com/etn/scm2-tangible-influence-and-impact-melbourne/) - Harness the power of influence to drive meaningful change. Course description: This one-day strategic communication management (SCM) course dives deep into the principles of influence, providing you with actionable techniques to drive change, foster engagement, and elevate your strategic communication role. Whether you’re leading teams or guiding leadership decisions, this program will help you translate
- [SCM3: Business Acumen and Strategy (Sydney)](https://thecsce.com/etn/scm3-business-acumen-and-strategy-sydney/) - Lead with insight, steer with strategy. Course description: This one-day Strategic Communication Management (SCM) course focuses on the intersection of communication and business strategy, preparing you to lead with confidence at the highest levels. From financial literacy to strategic decision-making, you’ll acquire the skills to integrate communication seamlessly into broader business objectives, ensuring your voice
- [Develop Your Personal 'Purpos' Manifesto and 5 Actionable Goals for 2025](https://thecsce.com/etn/develop-your-personal-purpos-manifesto-and-5-actionable-goals-for-2025/) - Don’t miss this exclusive opportunity with the UK’s Andy Green FRSA—in Melbourne for a limited time this December! Join us for a transformative half-day workshop with UK-based pioneering innovator and creativity expert, Andy Green FRSA, where you’ll dive into the concept of Purpos—a unique approach to defining and living with purpose. How well are you managing
- [Strategic Communication Management 3: Business Leader (Asia-Pacific)](https://thecsce.com/etn/strategic-communication-management-3-business-leader-asia-pacific-2/) - Demonstrate your business acumen by ensuring your communication strategy delivers on the business strategy. Course description: This one-day course is designed for communication professionals who currently occupy, or want to occupy senior leadership roles within organisations, and those who want to gain a better understanding of business strategy. This course builds on senior communication knowledge
- [Strategic Communication Management 2: Strategic Advisor (Asia-Pacific)](https://thecsce.com/etn/strategic-communication-management-2-strategic-advisor-asia-pacific-2/) - Continue to build your value as a strategic advisor and explore how you influence the business and those around you. Course description: This one-day course continues to build your value as a strategic advisor as we explore how you influence the business and the people around you. Build your listening, advising and insight abilities with
- [Strategic Communication Management 1: The Communication Professional (Asia-Pacific)](https://thecsce.com/etn/strategic-communication-management-1-the-communication-professional-asia-pacific-2/)
- [AI Bootcamp: Mastering AI for Efficiency: Communicate Smarter, Not Harder](https://thecsce.com/etn/ai-bootcamp-mastering-ai-for-efficiency-communicate-smarter-not-harderai-bootcamp/) - Course Overview In an era where communication is paramount, yet time is scarce, Artificial Intelligence (AI) emerges as a powerful ally. The “Mastering AI for Efficiency’ – AI Bootcamp” is designed to unlock the potential of AI in enhancing communication efficiency and effectiveness. This course, divided into two 3.5-hour modules, guides participants through the landscape
- [Executive excellence: mastering high-impact presentations](https://thecsce.com/etn/executive-excellence-mastering-high-impact-presentations/) - Executive excellence: mastering high-impact presentations Improve your executive presence and master impactful presentations to engage and inspire your audience effectively. Course description: Tailored for executives aiming to enhance their presentation skills, this course offers insights into delivering captivating presentations that effectively engage and sway stakeholders. Acquire the confidence to present with precision and influence in
- [Totally ALIVE Luxury Wellbeing Retreat For Business Leaders – Ubud, Bali](https://thecsce.com/etn/totally-alive-luxury-wellbeing-retreat-for-business-leaders-ubud-bali/) - Do you want to feel ALIVE again? Our work is never done, but if there’s ever been a time to slow down and unwind, this is it. We know what it’s like to be so busy that you feel like you can’t slow down. But busyness can be a prelude to burnout. Whether it’s a demanding
- [Communicating About Societal Impact: ESG Communication (Melbourne)](https://thecsce.com/etn/communicating-about-societal-impact-esg-communication/) - How to plan and implement communication programs that communicate about environmental, social and governance (ESG) initiatives. Course description: This two-day virtual course reinforces the importance of developing and implementing purposeful communication and teaches communication professionals a number of practical ways they can improve the way they communicate their organisation’s social impact and performance. Explore how to
- [Communicating About Societal Impact: ESG Communication (Sydney)](https://thecsce.com/etn/communicating-about-societal-impact-esg-communication-sydney/)
- [Communicating About Societal Impact: ESG Communication (Brisbane)](https://thecsce.com/etn/communicating-about-societal-impact-esg-communication-brisbane/)
- [Communicating About Societal Impact: ESG Communication - Asia-Pacific (Virtual)](https://thecsce.com/etn/communicating-about-societal-impact-esg-communication-virtual/) - How to plan and implement communication programs that communicate about environmental, social and governance (ESG) initiatives. Course description: This two-day virtual course reinforces the importance of developing and implementing purposeful communication and teaches communication professionals a number of practical ways they can improve the way they communicate their organisation’s social impact and performance. Explore how to
- [Strategic Communication Management 2: Strategic Advisor (Perth)](https://thecsce.com/etn/strategic-communication-management-2-strategic-advisor-perth/)
- [Communicating About Societal Impact: ESG Communication (Perth)](https://thecsce.com/etn/communicating-about-societal-impact-esg-communication-perth/)
- [Strategic Communication Management 2: Strategic Advisor (Brisbane)](https://thecsce.com/etn/strategic-communication-management-2-strategic-advisor-brisbane/)
- [Strategic Communication Management 1: The Communication Professional (Brisbane)](https://thecsce.com/etn/strategic-communication-management-1-the-communication-professional-brisbane/)
- [Take Charge Of Change (Asia-Pacific)](https://thecsce.com/etn/take-charge-of-change-asia-pacific/) - This virtual course is delivered over four consecutive weeks and runs for 90 minutes at a time. Course description: This course will help you understand the context and psychology of change in a way that helps you take charge of a communication approach that engages people, builds key relationships and minimises the impact on business, productivity
- [Strategic Communication Management 3: Business Leader (Melbourne)](https://thecsce.com/etn/strategic-communication-management-3-business-leader-melbourne/) - Demonstrate your business acumen by ensuring your communication strategy delivers on the business strategy. Course description: This one-day course is designed for communication professionals who currently occupy, or want to occupy senior leadership roles within organisations, and those who want to gain a better understanding of business strategy. This course builds on senior communication knowledge
- [Strategic Communication Management 2: Strategic Advisor (Melbourne)](https://thecsce.com/etn/strategic-communication-management-2-strategic-advisor-melbourne/) - Continue to build your value as a strategic advisor and explore how you influence the business and those around you. Course description: This one-day course continues to build your value as a strategic advisor as we explore how you influence the business and the people around you. Build your listening, advising and insight abilities with
- [Strategic Communication Management 2: Strategic Advisor (Centurion)](https://thecsce.com/etn/strategic-communication-management-2-strategic-advisor-centurion/) - Continue to build your value as a strategic advisor and explore how you influence the business and those around you. Course description: This one-day course continues to build your value as a strategic advisor as we explore how you influence the business and the people around you. Build your listening, advising and insight abilities with
- [Strategic Communication Management 1: The Communication Professional (Melbourne)](https://thecsce.com/etn/strategic-communication-management-1-the-communication-professional-melbourne/) - Build your value as a strategic communication professional. Course description: This two-day course teaches communication professionals how to plan and implement communication initiatives grounded in business thinking that adds greater value to stakeholders and deliver business results. From analysing the business environment to defining needs, segmenting audiences and delivering measurable outcomes, you'll walk away with
- [Strategic Communication Management 1: The Communication Professional (Centurion)](https://thecsce.com/etn/strategic-communication-management-1-the-communication-professional-centurion/) - Build your value as a strategic communication professional. Course description: This two-day course teaches communication professionals how to plan and implement communication initiatives grounded in business thinking that adds greater value to stakeholders and deliver business results. From analysing the business environment to defining needs, segmenting audiences and delivering measurable outcomes, you'll walk away with
- [The future of communication in 2024 and beyond - Executive Forum](https://thecsce.com/etn/the-future-of-communication-in-2024-and-beyond-executive-forum/) - This forum gives you the opportunity to express your thoughts about our evolving world and the changing roles within the communication profession post-2024. Additionally, it provides a platform to gain insights from local and international thought leaders. This forum revolves around your input and your concerns. Our role as facilitators is to initiate and guide
- [Take Charge Of Change (North America)](https://thecsce.com/etn/take-charge-of-change-north-america/) - This virtual course is delivered over four consecutive weeks and runs for 90mins at a time. Course description: This course will help you understand the context and psychology of change in a way that helps you take charge of a communication approach that engages people, builds key relationships and minimises the impact on business, productivity
- [Take Charge Of Change (Europe)](https://thecsce.com/etn/take-charge-of-change-europe/) - This virtual course is delivered over four consecutive weeks and runs for 90mins at a time. Course description: This course will help you understand the context and psychology of change in a way that helps you take charge of a communication approach that engages people, builds key relationships and minimises the impact on business, productivity
- [Strategic Communication Management 3: Business Leader (North America)](https://thecsce.com/etn/strategic-communication-management-3-business-leader-north-america/) - Demonstrate your business acumen by ensuring your communication strategy delivers on the business strategy. Course description: This one-day course is designed for communication professionals who currently occupy, or want to occupy senior leadership roles within organisations, and those who want to gain a better understanding of business strategy. This course builds on senior communication knowledge
- [Strategic Communication Management 3: Business Leader (Centurion)](https://thecsce.com/etn/strategic-communication-management-3-business-leader/) - Demonstrate your business acumen by ensuring your communication strategy delivers on the business strategy. Course description: This one-day course is designed for communication professionals who currently occupy, or want to occupy senior leadership roles within organisations, and those who want to gain a better understanding of business strategy. This course builds on senior communication knowledge
- [Strategic Communication Management 3: Business Leader (Brisbane)](https://thecsce.com/etn/strategic-communication-management-3-business-leader-brisbane/) - Demonstrate your business acumen by ensuring your communication strategy delivers on the business strategy. Course description: This one-day course is designed for communication professionals who currently occupy, or want to occupy senior leadership roles within organisations, and those who want to gain a better understanding of business strategy. This course builds on senior communication knowledge
- [Strategic Communication Management 3: Business Leader (Asia-Pacific)](https://thecsce.com/etn/strategic-communication-management-3-business-leader-asia-pacific/) - Demonstrate your business acumen by ensuring your communication strategy delivers on the business strategy. Course description: This one-day course is designed for communication professionals who currently occupy, or want to occupy senior leadership roles within organisations, and those who want to gain a better understanding of business strategy. This course builds on senior communication knowledge
- [Strategic Communication Management 2: Strategic Advisor (North America)](https://thecsce.com/etn/strategic-communication-management-2-strategic-advisor-north-america/) - Continue to build your value as a strategic advisor and explore how you influence the business and those around you. Course description: This one-day course continues to build your value as a strategic advisor as we explore how you influence the business and the people around you. Build your listening, advising and insight abilities with
- [Strategic Communication Management 2: Strategic Advisor (Europe)](https://thecsce.com/etn/strategic-communication-management-2-strategic-advisor-europe/) - Continue to build your value as a strategic advisor and explore how you influence the business and those around you. Course description: This one-day course continues to build your value as a strategic advisor as we explore how you influence the business and the people around you. Build your listening, advising and insight abilities with
- [Strategic Communication Management 2: Strategic Advisor (Asia-Pacific)](https://thecsce.com/etn/strategic-communication-management-2-strategic-advisor-asia-pacific/) - Continue to build your value as a strategic advisor and explore how you influence the business and those around you. Course description: This one-day course continues to build your value as a strategic advisor as we explore how you influence the business and the people around you. Build your listening, advising and insight abilities with
- [Strategic Communication Management 1: The Communication Professional (Perth)](https://thecsce.com/etn/strategic-communication-management-1-the-communication-professional-perth/) - Build your value as a strategic communication professional. Course description: This two-day course teaches communication professionals how to plan and implement communication initiatives grounded in business thinking that adds greater value to stakeholders and deliver business results. From analysing the business environment to defining needs, segmenting audiences and delivering measurable outcomes, you'll walk away with
- [Strategic Communication Management 1: The Communication Professional (North America)](https://thecsce.com/etn/strategic-communication-management-1-the-communication-professional-north-america/) - Build your value as a strategic communication professional. Course description: This two-day virtual course teaches communication professionals how to plan and implement communication initiatives grounded in business thinking that adds greater value to stakeholders and deliver business results. From analysing the business environment to defining needs, segmenting audiences and delivering measurable outcomes, you'll walk away with
- [Strategic Communication Management 1: The Communication Professional (Europe)](https://thecsce.com/etn/strategic-communication-management-1-the-communication-professional-europe/) - Build your value as a strategic communication professional. Course description: This two-day virtual course teaches communication professionals how to plan and implement communication initiatives grounded in business thinking that adds greater value to stakeholders and deliver business results. From analysing the business environment to defining needs, segmenting audiences and delivering measurable outcomes, you'll walk away with
- [Strategic Communication Management 1: The Communication Professional (Asia-Pacific)](https://thecsce.com/etn/strategic-communication-management-1-the-communication-professional-asia-pacific/) - Build your value as a strategic communication professional. Course description: This two-day virtual course teaches communication professionals how to plan and implement communication initiatives grounded in business thinking that adds greater value to stakeholders and deliver business results. From analysing the business environment to defining needs, segmenting audiences and delivering measurable outcomes, you'll walk away with
- [Powerful Presentations](https://thecsce.com/etn/powerful-presentations/) - Deliver messages that engage your audience and shift perceptions. Course description: Whether you’re speaking with a large audience or a small team of people, your ability to clearly communicate and influence awareness, understanding and support is critical. This one-day course will prepare you to deliver messages, engage your audience and shift perceptions. What to expect: Identify and
- [Postgraduate Diploma In Strategic Communication Management – Europe](https://thecsce.com/etn/postgraduate-diploma-in-strategic-communication-management-europe/) - Postgraduate Diploma in Strategic Communication Management For Internal/Corporate Communication Professionals The Postgraduate Diploma in Strategic Communication Management, awarded by the Centre for Strategic Communication Excellence (CSCE) is for communication professionals who have experience in internal and/or corporate communication as an in-house or agency professional. This qualification will equip candidates with the knowledge and tools to
- [Networking Drinks And Panel Discussion - Delivering Value And Building Influence (Melbourne)](https://thecsce.com/etn/networking-drinks-and-panel-discussion-delivering-value-and-building-influence-melbourne/) - Your invitation to this networking event: Delivering Value and Building Influence We invite all communication professionals to join us and our international guest, Bonnie Caver, for networking drinks and a panel discussion about delivering value, building influence and advocating for our profession. This event is free for CSCE, IABC and PRIA members. Bonnie will be joined by two former
- [Leading Your Brand Through Revolutionary Change (Melbourne)](https://thecsce.com/etn/leading-your-brand-through-revolutionary-change-melbourne/) - Join International award-winning communication professionals and industry leaders Bonnie Caver (USA) and Adrian Cropley (Australia) in Melbourne for this half-day masterclass. Workshop description: Revolutionary vs. evolutionary change – what's the difference? Evolutionary change is the type of change management an organisation goes through in the normal course of business, for example - technology implementations, mergers

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